Bookworms on the beach: Miguel Angel Camprubí for El Pais


Bookworms on the beach: Miguel Angel Camprubí for El Pais


Bookworms on the beach: Miguel Angel Camprubí for El Pais


Bookworms on the beach: Miguel Angel Camprubí for El Pais


Bookworms on the beach: Miguel Angel Camprubí for El Pais


Bookworms on the beach: Miguel Angel Camprubí for El Pais

The summer holidays are here, and for many of us, it is the perfect time to dive into a book without the distractions of daily city life. And whether your reading list is beach-ready or in need of inspiration, El País has paired the champion of easy-breezy images Miguel Angel Camprubi with suggestions from the likes of Pedro Almodóvar and Joan Fontcuberta to deliver the “99 Books to Read This Summer” guide.

Miguel captured the inspired essence of summer reading and created a lively seaside setting within his uplifting visual world, of which books are at the centre.  In Miguel’s signature style, essential line placement and bold colours amplify the joyful personalities of the characters, who keep the article in great company.

The article’s great reading recommendations, coupled with Miguel’s bright, sunny images, evoke the joy of getting lost in a beachside book.

See more of Miguel’s work here.



 
Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show


Tracing Vitruvio: Agostino Iacurci’s new solo show

Agostino Iacurci’s new solo show, ‘Tracing Vitruvio,’ launched in Pesaro, Italy, on the 14th of July and it is the artist’s biggest show to date.

The exhibition is “a dreamlike journey through the pages of De Architectura,’ a treatise on architecture written around 15 BC by Roman architect Vitruvius, widely considered to be the father of architectural theory.

Starting in the beautiful courtyard and extending into the rooms of Pesaro’s civic museum, Palazzo Mosca, Iacurci’s exhibition pairs ten different editions of De Architectura provided by the Oliveriana Library with original paintings and site-specific installations.

Agostino’s artworks are reminiscent of Vitruvian forms and creations but reinterpreted into a “kaleidoscopic and surreal pictorial language.” Columns, buttresses and archways take on new meanings and interpretations as a result of Agostino’s distinctively alluring exploration. His bold and vibrant colours are instrumental to liberating “classical antiquity from the ethereal candour and the aura of Olympic balance that Neoclassicism has handed down to us,” says the artist.

Agostino’s fascinating hybrid of classical and contemporary weaves a path through apparent dichotomies that connects the viewer with “a Mediterranean architecture inspired by colour, light, and in constant tension between the Apollonian and the Dionysian, reason and feeling.”

The exhibition is open until the 13th of October 2019.

See more of Agostino’s work here.



 
Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist


Empowering Spaces: Jonathan Calugi for The Economist

Creating artistic representations of data-heavy articles could be a daunting challenge for most visual artists, but Jonathan Calugi’s ability to tell multiple stories within single images allows him to tackle even the most complex story — such as The Economist’s ‘Empowering Spaces’, an article series published in partnership with intelligent lighting system network Interact.

Jonathan used his signature style of fluid line and interwoven shapes to produce an impressive 22 original artworks, which mixed infographics and illustrations. With the related article topics ranging from equitable workforce analytics to digital innovation in retail experiences, Jonathan carefully connected information from these subjects, resulting in informative illustrations that effectively communicate their technical content in the typical Calugi way, with spirit and flair.

In his large infographic illustrating the history of city data, for example, Jonathan used a timeline structure to seamlessly represent the evolution of data records, whereas his illustration of green smart cities cleverly combined plant life with urban architecture, representing the exciting fusion of new digital technologies that help nature to thrive.

The illustrations are at once approachable yet communicative. Trust Jonathan Calugi to maintain an engaging, uplifting tone, regardless of the sophisticated topics he tackles!

See more of Jonathan’s work here.



 
Fiesta: Olaf Hajek for Don Papa Rum Limited Edition


Fiesta: Olaf Hajek for Don Papa Rum Limited Edition


Fiesta: Olaf Hajek for Don Papa Rum Limited Edition


Fiesta: Olaf Hajek for Don Papa Rum Limited Edition


Fiesta: Olaf Hajek for Don Papa Rum Limited Edition Bottle

Olaf Hajek’s artworks are an ode to life and a celebration of conviviality, and it was no surprise that Don Papa approached him to create an exclusive artwork for a very festive, limited edition packaging.

The brand wanted to pay tribute to the MassKara Festival, nicknamed the Festival of Smiles, that takes place every year in Bacalod in the Philippines, where the brand is originally from. The annual event celebrates the cane sugar season with exuberant street performances, and it’s renowned for the participants’ unique handmade masks and colourful costumes.

Olaf’s artwork depicts the island’s charismatic revolutionary hero, “Papa Isio”, with an extravagant mask adorned with majestic feathers. The iconic face of the brand is surrounded by wild animals and birds, abundant details and is drenched in warm amber tones and purple-red shades, recalling the joyful intensity of Don Papa’s tropical style.

The Don Papa Rum ‘Fiesta’ limited edition features the luxurious bottle case design and an illustrated silk scarf featuring Olaf’s gorgeous art.

See more of Olaf’s work here.



 
In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth




In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth

Leading US healthcare technology group Athenahealth has undergone a significant rebranding process thanks to Machas Artist Jonathan Calugi’s distinctive designs. Jonathan was called on to create an impressive library of 16 illustrations and 49 icons to be used across print, digital, advertisement, as well as trade-show operations.

Athenahealth’s original approach to healthcare technology relies on interoperability. Jonathan was asked to illustrate the network as a whole, incorporating the complex system functions involved. Through a careful selection of detailing, Jonathan managed to distil these processes into a series of compositions demonstrating the connected interactions in a concise yet warmhearted way.

Jonathan also portrayed different medical specialisms such as paediatrics, cardiology and obstetrics in clear, friendly symbols, using approachable and cheerful figures in his representative icons.

His signature one-line illustration style allowed Jonathan to highlight the complexity of creating a multifaceted, harmonious and humane system, whilst simultaneously striking a warm, welcoming and positive tone.

See more of Jonathan’s work here.



 
The Science of Surfing: Miguel Ángel Camprubi for TED-Ed




The Science of Surfing: Miguel Ángel Camprubi for TED-Ed


The Science of Surfing: Miguel Ángel Camprubi for TED-Ed


The Science of Surfing: Miguel Ángel Camprubi for TED-Ed


The Science of Surfing: Miguel Ángel Camprubi for TED-Ed


The Science of Surfing: Miguel Ángel Camprubi for TED-Ed


The Science of Surfing: Miguel Ángel Camprubi for TED-Ed




The Science of Surfing: Miguel Ángel Camprubi for TED-Ed

Catching a perfect wave is not only one of the most exciting and rewarding sports out there, but it’s also the result of a combination of complex physical factors. From weather patterns in the Pacific to tectonic geology and fluid mechanics, surfing relies on all these forces - and even more!

Along with educator Nick Pizzo and animation studio Wonderlust, Miguel took part in creating an animated video that unveils the science of surfing for TED’s youth and education platform, TED-Ed.

Miguel used his signature style to create lovely characters; paired up with a fresh colour palette, he set an upbeat and eye-catching mood for the video, proving that education can definitely be fun and easy to relate to.

After months of collaboration and hard work, the video is finally online and has already been seen by hundreds of thousands of people!

See more of Miguel’s work here.



 
Bringing Concepts into Colour: Ray Oranges Editorial Update


Bringing Concepts into Colour: Ray Oranges Editorial Update


Bringing Concepts into Colour: Ray Oranges Editorial Update


Bringing Concepts into Colour: Ray Oranges Editorial Update


Bringing Concepts into Colour: Ray Oranges Editorial Update


Bringing Concepts into Colour: Ray Oranges Editorial Update


Bringing Concepts into Colour: Ray Oranges Editorial Update




Bringing Concepts into Colour: Ray Oranges Editorial Update

Machas Artist Ray Oranges has been hard at work channelling complex concepts into his characteristically essential yet expressive images. In a series of beautiful illustrations, Ray has been collaborating with publications such as Economia, Spectrum and WIRED UK, bringing their editorial visions alongside his own to form compelling new work.

The masterful clarity of Ray’s work is utterly unique, as it manages to tell elaborate stories with well-chosen details and effective compositions. In Ray’s new illustrations for Economia magazine, equal but opposite colours as well as intersecting geometric elements evoke movement and cohesion. Ray also plays with asymmetry to create a unique sense of dynamism here, reflective of ‘the future of committee dynamics’ that he explores.

His skilful handling of shapes to create movement translates brilliantly in his latest editorial for Spectrum, which takes the form of animation. In collaboration with Simone Brillarelli and type artist Federico Landini, the overlap between autism and ADHD is captured through a smart use of shifting typography and shape intersection.

In his illustrations for WIRED UK’s exploration of sustainable energy, Ray employs architectural forms and fuses them with natural imagery to represent the symbiotic relationship between technology and nature. Like renewable energy, Ray’s work is efficient. It is no wonder, then, that his brand collaborations are so effective and magnetic to observe.

See more of Ray’s work here.



 
Ricardo Fumanal launches t-shirt brand Sticky Ricky


Ricardo Fumanal launches t-shirt brand Sticky Ricky


Ricardo Fumanal launches t-shirt brand Sticky Ricky


Ricardo Fumanal launches t-shirt brand Sticky Ricky


Ricardo Fumanal launches t-shirt brand Sticky Ricky


Ricardo Fumanal launches t-shirt brand Sticky Ricky


Ricardo Fumanal launches t-shirt brand Sticky Ricky

Machas Artist Ricardo Fumanal keeps broadening the scope of his work and exploring new mediums and techniques as he launches Sticky Ricky.

The first release is a capsule collection of three T-shirts, featuring new playful and provocative artworks. With a suggestive use of fruits and vegetables, the three new illustrations make for some unique and eye-catching garments.

Recently interviewed by L’Officiel USA, the Spanish illustrator gave his insight into the creative process behind his art, his inspiration, his latest collaboration with Adam Selman and, of course, Sticky Ricky.

“The first t-shirts are very pop and fun, and it’s been really exciting to work directly on illustrations with the clear intention of them ending up on the body”, Ricardo explains to L’Officiel USA.

Moving away from his traditional black and white pencil drawings, Ricardo played a lot with colours in these new artworks. Used to working with few touches of watercolour or light coloured pencil lines and shades, Ricardo opted for full colour and pushed the boundaries of his style.

“At the time I left graphic design to focus on hand-drawn illustrations, all of my work was black and white. Colorless helped me hone my illustration skills, especially my compositions and line work,” he explains to L’Officiel USA.

“Ultimately colour was introduced to my work at the request of clients who started asking for it. [...] I’m currently in a bit of a colour moment. I don’t have a preference between black and white or colour. It totally depends on the subject I’m working on. I will go for black and white versus colour depending on the vision I am developing… some ideas are better executed in black and white, and some are better in colour.”

We asked Ricardo why he decided to start his own t-shirt line: “Throughout my professional career, I’ve received many comments from viewers of my work that they feel the hyper-realistic and somewhat pop nature of my work would be well suited for apparel. I briefly dabbled into fashion with collaborations with Adam Selman and Lou Dalton. In the past year, I’ve been yearning for a new medium on which to present my personal work and, with the encouragement of some friends, I decided this was the moment to make the leap to apparel for a special project.”

“When I launched this project,” continues Ricardo, “I wanted it to exist in a separate world from my illustration or commercial work but still maintain some link between the two. So instead of using my full name, I decided on using my nickname, Ricky. And as a playful wink at the somewhat suggestive nature of some of my art as well as this first collection, I liked the insinuative nature of the word Sticky. I like that my audience has the freedom to interpret the name as they please, and they can find it naughty, or not.”

The brand has just launched online (www.stickyricky.tv) and Ricardo is already working on a follow-up series. Stay tuned!

See more of Ricardo’s work here.



 
Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018


Making it together: Jonathan Calugi for Porsche Annual Report 2018

The Annual and Sustainability Report 2018 by Porsche is a yearly round up of the brand’s performance, seeking to inform as well as inspire.  Art directed by German agency Meire Und Meire, it is a high-end publication that combines timeless design with Augmented Reality, and features contributors such as Wolf Lotter, Harald Willenbrock, Tobias Hürter, and our very own Jonathan Calugi.

Jonathan was asked to illustrate a piece entitled “Making it together”, which explores how co-creation redefines the relationships between companies and their customers.  With his ability to visually convey values such as connectivity and creativity, Jonathan managed to beautifully weave this topic into his illustrations and created four minimal, abstract artworks used across three spreads of the magazine. 

See more of Jonathan’s work here.



 
Just go bigger: Becha for Nike Air Max 720


Just go bigger: Becha for Nike Air Max 720

The Nike Air Max 720 global push is in full swing, and Becha was asked to create an artwork to support the campaign with a limited edition shoe box. 

The new work reminds us of Becha’s own patterned designs and fluid shapes, only with a darker twist. Becha chose to add bold hints of blue, pink and purple to brighten up the strong black background.

With this recent collaboration, Becha reminds us once again that she is a versatile artist whose knowledge of Photoshop allows her to unlock different possibilities and take her creativity in any direction she wants.

The shoe box featuring Becha’s design was gifted to selected Nike ambassadors and revealed during a promotion night in Belgrade, Serbia,  at Tike!, one of the leading sneakers shop of the Balkans.

See more of Becha’s work here.



 
The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate




The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate


The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate


The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate


The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate


The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate


The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate


The A-Z guide to Optimism: Miguel Angel Camprubi for Ace and Tate

Ace & Tate online Journal recently celebrated 27 reasons to be optimistic in 2019 and the piece truly stands out thanks the uplifting message (who would have thought there are so many reasons to be optimistic in 2019?!) and Miguel Angel Camprubi’s delightful GIFs.

Miguel was challenged to experiment with new textures and a different colour palette. “I had never worked with textures before”, Miguel recalls, “and in this case, I wanted to add something more, a sense of depth in each artwork.”

Twenty-seven uplifting initiatives, each corresponding to an alphabet letter, are paired with a unique, light-hearted GIF. “It was such a fun project!” Miguel confesses. “I was very inspired by the different stories in the alphabet. Behind every letter was a cool project, initiative or person.”

The result is a series of incredibly sweet and playful animations. Many of the protagonists behind each letter were women: “I chose to give more importance to the animations featuring women, and those are the ones I enjoyed working on the most. J, U and W are my favourites ones!”

Click here to see more of Miguel’s work.



 
Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva


Souvenirs of the World: Ray Oranges for Godiva

In recent years, we’ve seen a sharp increase in the number of brands engaging with artists, and packaging has undoubtedly been a category thriving with exciting collaborations.

When Godiva, the fine Belgian chocolate brand, teamed up with Machas’ award-winning visual artist Ray Oranges to create seven packaging designs for their Souvenir Collection, we knew it was going to be an exciting collaboration!

Ray Oranges’ vibrant and modern style depicts artful, location-based landscapes as an allure to the confectionary within. Ray created a series of illustrations beautifully capturing the excitement and soul of Paris, Istanbul, Taiwan, Guam, Hawaii and the USA (that is available in two versions), four of which were exclusive to DFS, the leading travel retailer around the world.

However, creating artworks to be displayed in a highly competitive environment such as travel retail requires more than just a pleasing image.

“It was a really interesting collaboration because of the very nature of the Souvenir range,” says Ray. “This Godiva collection is available in all their stores, but it’s a best seller in the travel retail category as it’s intended to be a memento of travel. My goal was then to create an artwork that maintains my visual approach (abstract, interconnected) but at the same time, stands out from all the other terminal offers and unmistakably channels the essence of the destination —  all of this in less than five seconds, as this is the attention given by the distracted travellers on their way to the gate.”

“The very first step was to identify the universally recognised landmarks to work with, and I could only use public-owned landmarks. I had no problem with locations like Paris or Guam, but USA proved to be challenging as I had to create two artworks, one general and one DFS exclusive, and many of the most recognisable landmarks are private! Think the Empire State Building: off limits. The Hollywood Bowl: off limits. I had quite a lot of brainstorming sessions to choose the most suitable and aesthetically pleasant elements for the composition. I also had to keep in mind that the illustrations needed to work on different formats, so I need to factor this in my choice as well.”

Ray began his creative process from Godiva’s golden logo, placed right at the centre of the packaging. “I built both the composition and the palette around it,” Ray says. “I wanted to deliver a visual representation of both the tasting experience when eating chocolate and travelling. I love chocolate, it’s a moment of luxury we treat ourselves with. So I chose a soft but vibrant colour palette, and the composition surrounds the logo in a precious, captivating and dreamy representation of the location.”

The seven packagings all stand out for their individual locations but for Ray “USA DFS exclusive turned out to be my favourite of all the packagings, mostly for a chromatic reason. I love to juxtapose red and pink, blue and green.”

Matthew Hodges, President of Godiva Global Sales, commented: “Godiva and Ray Oranges share a talent for craftsmanship and beautiful creations. His joyful, vibrant designs for the new Godiva Souvenir Collection reflect the soul of the destinations in a modern and unique way. Together with the delicious assortments of the finest Belgian chocolates and biscuits, the designs will delight all travellers looking for premium gifts.”

Part of the collection was explicitly designed for DFS. Brooke Supernaw, DFS Group Senior Vice President for Spirits, Wine, Tobacco, Food and Gifts added: “We are thrilled to offer our discerning customers the first taste of the new Godiva Souvenir Collection.”

“At DFS we are always looking for new ways to showcase the unique qualities of the many destinations around the world in which we operate, and we are sure that this new Collection will be enthusiastically received by global travellers who appreciate the finest gifts and flavours.”

Ray’s designs contributed to making Godiva’s Souvenir Collection not only a lovely gift for people to bring back from holiday, but also helping the brand appeal to a younger audience. 

See more of Ray’s work here.



 
Because them, us: Jonathan Calugi for Seat UK & CALM


Because them, us: Jonathan Calugi for Seat UK & CALM




Because them, us: Jonathan Calugi for Seat UK & CALM

In an ocean of car adverts, only very few TV commercials truly stand-out. For their first UK brand campaign, Barcelona-based manufacturer Seat broke the mould of traditional car advertising by launching a thought-provoking campaign focused on connecting people.

With a distinctive style and a striking ability to depict values of love, support and connection, Jonathan Calugi was simply the perfect artist to power a campaign that, in the words of Andy McGregor Seat UK Head of Marketing, is ‘a celebration of progressive thinking.’

‘Because them, us,’ the campaign’s key message, is a rallying cry to positively connect with a younger and like-minded audience, and Jonathan contributed with a meaningful, striking illustration in line with Seat and CALM (Campaign Against Living Miserably)‘s mission to create a kinder, more connected society.

“The idea behind this artwork is that we are all connected and helping each other”, Jonathan explains.

The TV spot was shot in various locations including London by directors duo Jones+Tino, and conceived by Spanish DDB agency C14torce in collaboration with London-based Unfinished Animals. The film beautifully captures the progressive values of the brand and its audience, and Jonathan’s show-stopping artwork can be seen painted on a massive wall in the streets of Shoreditch, London’s creative hub.

See more of Jonathan’s work here.



 
The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The beauty of Contrasts: Elena Iv-Skaya for Africa is Now


The Beauty of Contrasts: Elena Iv-Skaya for Africa is Now

Russian photographer Elena Iv-Skaya has made a name for herself thanks to her vibrant and high-contrast photographic work. Elena’s images play with block colours and geometry and often adopt a stripped down composition to enhance the allure of her subjects—just like in her new series for Africa is Now.

Shot in Cape Town and with South Africa’s fashion brand AKJP’s SS19 collection, the series radiates with bold primary colours.

Elena tells us she was heavily inspired to pursue this approach by the look of the two models, Aketch Joy Winnie and Aza Mhlana, as well as the clothes themselves, whose fabric and graphic patterns provided exciting elements to play with visually.

“The clothes and the models inspired me to do something echoing African culture and art”,  explains Elena. ” I was particularly influenced by the universe of painter Chéri Samba, recalling the simplicity of his paintings while putting colour as a central element.”

See more of Elena’s work here.



 
Truth / Fake: Kaz Shirane returns to the Sharjah Islamic Arts Festival


Truth / Fake: Kaz Shirane returns to the Sharjah Islamic Arts Festival


Truth / Fake: Kaz Shirane returns to the Sharjah Islamic Arts Festival


Truth / Fake: Kaz Shirane returns to the Sharjah Islamic Arts Festival


Truth / Fake: Kaz Shirane returns to the Sharjah Islamic Arts Festival




Truth / Fake: Kaz Shirane returns to the Sharjah Islamic Arts Festival

Japanese artist Kaz Shirane is not new to showing his work in Sharjah, commonly referred to as the UAE’s capital of culture. In 2016, he brought his work “Light Origami” to the Sharjah Islamic Arts Festival, leaving a lasting impression with an immersive, kaleidoscopic installation. Two years later, Kaz was invited to take part in the 21st edition of the one-month festival that gathers local and international artists to explore Islamic Art.

Kaz’s installation, entitled “Truth / Fake” was a large-scale wall made of multi-faceted mirrors, placed on a bespoke floor design inspired by the fascinating geometry of traditional Islamic patterns. The impressive wall, reflecting colour-changing lights, invited visitors to look at their multiple reflections in its intricate mirror structure.

For the new installation, Kaz Shirane was inspired by the old Japanese proverb of the blind men appraising an elephant, in which a king asks a group of blind men to explain what an elephant is by touching it. None could fully comprehend it, as each of them was touching a different part of an elephant’s body. “This teaches us the lesson that we cannot understand the truth from a partial understanding of something” explains Kaz,” as well as meaning that the same object will generate a different impression or evaluation in each person”.

In addition to this main installation, Kaz unveiled “Mirror of Truth,”  a new piece that comprises of a series of mirrors exploring a new pattern on a flat surface, that dissolves and fragments the image reflected in a mix of distortion and familiarity. Exhibited for the first time in Sharjah, “Mirror of Truth” further invited visitors to reflect on the reality of their true self.

Kaz’s installations are multidimensional experiences that explore the relationship between the viewer and the space whilst using reflections to stimulate the mind. His contribution to the latest edition of the Sharjah Islamic Arts Festival was no exception to this rule and impressed visitors, many of them taking pictures and other digital memories of Kaz’s installations.

During the inauguration of the festival, Kaz presented his work to Sheikh Abdullah bin Salem Al Qasimi, Deputy Ruler of Sharjah, and his guests, followed by interviews with the local and international press.

“The Sharjah Arts Festival is one of the most important art festivals in the Middle East, and I am glad to have been invited along with a group of such amazing artists!”

See more of Kaz’s work here.



 
Abstract geometry at its best: Ray Oranges for Spheriens


Abstract geometry at its best: Ray Oranges for Spheriens


Abstract geometry at its best: Ray Oranges for Spheriens


Abstract geometry at its best: Ray Oranges for Spheriens


Abstract Geometry at its best: Ray Oranges for Spheriens

Ray Oranges excels in creating modern, abstract illustrations that are often influenced by his love for architecture and geometry.

Spheriens, a new law firm based in Florence, Italy, founded by a group of young lawyers, wanted to rebrand and build a modern visual identity that would truly represent their values and ethos.

Working with design studio Bunker, Spheriens wanted to move away from the traditional visuals used in the legal sector and use a striking, modern colour palette. To do so, they were looking to collaborate with an illustrator that would be able to think out of the box and create an image reflecting their modern and fresh approach —  and with his sophisticated abstract style, Ray Oranges was the perfect talent to collaborate with.

Ray took inspiration from modern cities that challenge the principles of architecture. He created a single artwork, that was then used in various forms such as business cards, notebooks, the website and the office mural, all showcasing his great use of colours and sense of geometry.

“I liked working on this project because the initial idea was to create a single illustration, and then “unpack” it in many artworks”, explains Ray.

The illustration contributed to creating a strong visual identity for Spheriens, with beautiful pastel tones and clever use of shapes reflecting their new brand through a harmonious composition.

See more of Ray’s work here.



 
Editorial Update: Jonathan Calugi for The Guardian, Facebook Grow and Soho Notes


Editorial Update: Jonathan Calugi for The Guardian, Facebook Grow and Soho Notes


Editorial Update: Jonathan Calugi for The Guardian, Facebook Grow and Soho Notes


Editorial Update: Jonathan Calugi for The Guardian, Facebook Grow and Soho Notes

Jonathan Calugi has been working on a few editorial commissions recently, including eye-catching covers for The Guardian Review and Soho House’s magazine House Notes, as well as a captivating, storytelling-filled piece for Facebook’s printed publication, Facebook Grow.

See more of Jonathan’s work here.



 
A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A plant love story: Jonathan Calugi for Now Planting


A Plant Love Story: Jonathan Calugi for Now Planting

Jonathan Calugi’s collaboration with Now Planting proves (once again!) the power of his work when used on products and packagings.

Jonathan was approached by the brand, which specializes in vegan refrigerated soups, as they wanted to create a series of modern yet friendly illustrations featuring various characters and ingredients from their products.

Jonathan’s abstract and fluid line-work, coupled with his talent to imagine lovely, unique characters was the perfect fit for Now Planting. He created a specific illustration for every soup flavour, making each product unique but also consistent with the whole range.

Now Planting wanted to create distinctive, beautiful packagings to stand-out on the supermarkets’ shelves - mission accomplished!

See more of Jonathan’s work here.



 
Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall


Festive Magic: Kaz Shirane tree installations for Beijing APM Mall




Festive Magic: Kaz Shirane Tree Installations for Beijing APM Mall

The Christmas tree, one of the most the traditional symbols of the Festive Season, has been reimagined by Kaz Shirane into a sleek, contemporary conception. 

Commissioned by APM Mall and BrandHead, the installation comprised of two trees: a stunning 12-metre high indoor tree in which people can walk and experience the Festive magic like never before, and a decorative 5-metre high outdoor tree.

Located in the centre of Beijing, APM is one of the largest shopping malls in Asia, and it’s a go-to destination for shoppers from around the world. APM mall fell in love with installation artist Kaz Shirane and his breathtaking, large-scale mirror installations, and challenged him to revisit the classic snow-covered pine tree to celebrate the Festive Season in grand style and to create a unique and interactive experience.

Kaz Shirane, supported by Machas in all phases of the project, created two different tree installations, featuring his trademark multi-faceted mirror structures and light effects to design wholly new and unique installations.

The first installation, placed outside the mall, is “based on an elementary idea: light reflection” explains Kaz. “Lighting is essential for the Festive Season. I love geometry and mirrors reflecting light. I wanted to create a tree that would multiply lights: when reflected in the mirrors, a single light bulb suddenly becomes four or eight lights.”

The second installation – Kaz’s largest to date –  is an impressive 12-metre mirrored tree nestled inside the mall. “The idea was to create a prism installation that would look like a Christmas tree. I had created 30 origami tree designs on my computer before I chose one the final design!”

The indoor installation is also accessible to visitors, who are invited to enter the tree and discover a wonderful new dimension, in which their figure and the graphics appearing on LED screen floor create a mesmerising light and colour effect.

Together with the installations, Machas produced a video interview of Kaz, that will be displayed on video walls through the mall. Speaking from his studio in Tokyo, Kaz explains his creative approach to art and in particular to this project.

The installations were unveiled on the 7th December 2018 during an official inauguration event. In front of a packed mall filled with an excited and curious audience, Kaz gave a speech along with the APM Mall’s director and Chinese movie star Xiong Naiqi. The installations won rave reviews amongst the first enthusiastic visitors and will be showcased at Beijing APM Mall for the whole festive season — an unmissable chance to see and experience Kaz Shirane’s magical world.

See more of Kaz’s work here.



 
Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and clever illustrations: Jonathan Calugi for John Hancock’s Twine app


Light-hearted and Clever Illustrations: Jonathan Calugi for John Hancock’s Twine app

Nothing can beat Jonathan Calugi’s one-line illustrations to channel a friendly and intelligent vibe, and financial app Twine is a perfect example of that!

Leading American financial company John Hancock has developed the Twine app to help couples to create a future together and achieve their financial goals. The Twine user interface had to appear friendly and approachable yet trustworthy and credible, as you would expect from a company like John Hancock. 

Jonathan Calugi, with his fluid and clever illustrations, was the perfect fit for the brief! Jonathan’s intertwining single-line style conveyed the clean, simple design of the Twine brand and his ability to illustrate ideas in an essential and intuitive manner impressed the Twine team.

Jonathan imagined a series of characters and situations that tell stories of inclusivity, progression, celebration and achievement, creating a cohesive library of illustrations to engage users in a positive way while setting the right mindset to achieve financial goals.

Jonathan’s work can be spotted not just on the App – which was elected “App of the day” by Apple twice in 2018 – but on the App store and a series of commercial tools.

With a light-hearted, bright and optimistic style, the illustrations perfectly reflect the Twine brand and its message.

See more of Jonathan’s work here.



 
Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers


Merry & Bright: Get Festive with Miguel Angel Camprubí‘s Facebook stickers

Are you looking for new stickers to add to your collection and fuel your conversations with smiles and laughs during this year’s festive season? Look no further! “Merry & Bright” by Miguel Angel Camprubí is the only sticker pack you will ever need for your season’s celebrations.

After the impressive success of his first Facebook sticker pack “Bright Days,” talented illustrator and animator Miguel Angel Camprubí was asked to create a new pack to help people around the world celebrate end-of-year festivities. Capturing the joy and happiness of Hannukah, Christmas and New Year’s Eve, this new light-hearted series doesn’t disappoint: designed with love and packed with Miguel’s irresistible sense of humour, it features new original GIFs to be used to your heart’s content in your Messenger conversations and comments on the social platform.

“It was super nice and fun creating this new pack. The stickers are inspired by my personal Christmas experiences and things that surround me on these days: family, friends, food, drinks, fun and love” says Miguel. “I think that my favourite is the “Tchin Tchin” sticker: two friends that haven’t seen each other in a while, meeting for Christmas and catching up!”

From a cheeky Santa to an incredibly excited Christmas tree, to a dancing Kwanzaa Unity Cup and a memorable conga line, you can get them all on the Facebook sticker store. Let the fun begin!

See more of Miguel’s work here.
Download the pack on Facebook Sticker store here.



 
Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!


Welcome to Machas, Elena Iv-Skaya!

Elena Iv-Skaya’s photographs are an ode to beauty and colour. With her strong artistic vision, she takes us to a dashing world of saturated hues, high contrasts and bold feminine figures.

Elena’s incredibly rich and well-curated colour palette, combined with her graphic, almost essential compositions, turns her photographs into wonderful painting-like creations. Women are Elena’s favourite subject. “My muse is feminine”, she says, and she depicts them as strong, dynamic figures, sometimes provocative but always dramatically elegant.

Elena learned the ropes of photography by herself, fuelled by an incredible dedication and genuine passion for this artistic medium. Guided by her creative flair and a desire to capture beauty, Elena acquired the skills and techniques that enabled her to develop a powerful and contemporary signature style.

Elena is a truly dedicated, passionate artist and, as a new Machas Artist, we had the pleasure of asking her a few questions about her career, inspirations and future projects.


You are a self-taught photographer. What is your background and how did you get into photography?

I have always taken photographs without thinking that, one day, I would become a professional photographer. I used to be a model and it was my first real contact with fashion photography. Seven years ago, I took my husband’s camera and started taking pictures and study photography techniques.  I am still learning, experimenting and trying new things, as this is an important part of my approach as a photographer. I want to keep searching for new interesting techniques and inspirations to create new visual sensations.


You travel a lot and are currently based in Reunion Island. How does this inspire and shape your work as an artist?

I moved to Réunion island from Russia almost 8 years ago. It’s the place that inspired me to become a photographer. Fashion photography isn’t very developed here, so I invented my own style with what I had on hand - it was a big challenge! The island has an exceptional light all year long, exuberant colours and luxuriant vegetation. I love working in natural daylight. The sun is the best light engineer I know! I like the power of tropical light and the bright colours it reveals. My work would have been less colourful and original if I grew up as a photographer in a fashion capital. I often travel for work in South Africa, which is also an incredible place for a fashion photographer. The variety of landscapes, light, people - I was blown away the first time I had the opportunity to shoot there.

On some of your previous work, you have also been involved in the art direction and styling of the shoot. What did you like about that?

I am a photographer who invests a lot of time in personal research. I like to experiment, to look for new ideas, to develop a very personal visual signature, a unique universe… I do this research work a bit like a painter, who search for the right colour, the right light, decor,  make-up and appropriate styling. All this research nourishes my work for fashion and advertising.

How would you describe your photographic vision? What feelings or emotions are you looking to provoke when people see your work?

First of all, I would like people who look at my work to be surprised, astonished, to wonder why they like it or why they don’t… Leaving people indifferent is probably worse than anything, but I’m not trying to shock people. As an artist, I am looking for a balance that would not be visible at first glance. But what especially supports my work is the quest for beauty. Aesthetics is a field of inexhaustible research.

Beauty and the female gaze seem to be a huge source of inspiration and are central in your work. What does beauty mean to you?

I am fascinated by beauty. Beauty is a mystery… producing something “beautiful” is for me a goal in its own right. Beauty is often an unexpected result. You have to look for it, but not too much otherwise it will slip away. You have to put in place the conditions to let it get carried away, to let it come to you like a wild animal that is hard to approach… it’s an endless quest. I love Henri Matisse’s collages and David Hockney’s recent paintings. These two masters of colour and graphic rhythms are a permanent source of inspiration.

What are the brands that inspire you the most?

The brands that inspire me are those that make the choice to work with photographers who have a personal visual universe. I like the idea that a brand and an artist can collaborate together to develop a specific aesthetic that is an authentic reflection of the photographer’s work while creating a brand universe.

Colours play a key role in your work. Your palette is sometimes very pop and bright, sometimes softer and more pastel. What does colour mean to you?

Colour is life! I have a very varied palette, I often work with bright colours at the moment, but I also like more subtle harmonies and dissonant tones. Colours are life because they can translate all emotions, from the most intense joy to the deepest melancholy.

Of all the images you have created so far in your career, which is your favourite, and why?

I think it is one of the recent photos I took at Bo-Kaap, in Cape Town, which was almost bought by Apple. I like this picture because it combines a dissonant chromatic range and a certain evidence that is only apparent… A part of mystery remains.

How do you keep yourself motivated and your photography fresh?

I feel the need to create. I don’t make any effort to stay motivated. Photography is my life, my job in the noblest sense.

What are your plans for the future? What are the things you would like to explore going forward?

I would like to travel even more and give more visibility to my work. I would like to have the opportunity to develop a whole visual universe for a brand.

Why have you decided to join Machas?

First of all, it is Machas who approached me, and I am very honoured because I admire all the artists they represent. I like how they work, they all have a distinctive creative approach, and I like that.

See Elena’s portfolio here.



 
Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP


Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP


Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP




Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP

After his New York Lottery campaign being displayed on Madison Square Garden’s huge LCD screen and Human Company’s maxi-hoardings gracing strategic locations such Piazza del Duomo in Florence, Ray Oranges should be used to work with large scale productions. And yet his recent art collaboration with Groupe ADP (Aéroports de Paris) is setting a new, impressive standard.

Paris-Orly, the French capital’s second largest airport, it is currently being modernised through an ambitious programme, and to communicate the inspiring vision behind the project, ADP has transformed the front facade of the south terminal into an immense canvas.

Inaugurated on October 15th 2018, Ray Orange’s record-breaking artwork measures 17 meters high and 202 meters wide. Printed on a micro-perforated adhesive, it covers 750 windows - which is the equivalent of 16 tennis courts.

In a disruptive move from Jean-Charles de Castelbajac’s visual style, who created the previous artwork in 2015, ADP and Parisian creative agency Babel selected Ray Oranges to represent and interpret the modernisation’s key message of the project and to create a vibrant artwork that would welcome every traveller approaching the terminal.

Ray Oranges’ exceptional sense of perspective and depth, combined with his refined use of colours and his very own artistic vision seduced both Babel and ADP. His recognisable modern aesthetics strongly resonated with the project, as explains Delphine Bommelaer, Babel’s design director: “We chose Ray Oranges for its futuristic and contemporary aesthetic.”

Creating an illustration covering a total surface of 3200 square meters was a real challenge for Ray. “When at first I’ve realised the sheer scale of the artwork I was going to work on, I felt a sense of vertigo, like when flying through turbulence.” He further explains: “I create my artworks digitally and usually the canvas I work on is an A4 size, but here it had a 130 mt width — and if you are familiar with Adobe Illustrator’s anchor points you’d know what it means!”

Associated to the message ”Paris-Orly is changing”, the artwork emphasises the transformation’s key themes: the accessibility of the new single terminal of Paris-Orly, the architectural works and the constant attention to travellers.

“My approach to the artwork was not just to create a visually enticing image but to tell a story, and the information provided by ADP and Babel were vital to making me understand ADP and the vision behind the new airport,” says Ray. 

The artwork is indeed an essential element for all stakeholders in Paris-Orly’s modernisation as well as for the travellers themselves. For Régis Lacote, director of Paris-Orly airport, the mural “embodies the airport’s new start and demonstrates our desire to provide a better service to our passengers.”

Ray concludes: “Sometimes vertigo can push you to overcome all the obstacles, go to the next level, and this is precisely what happened.”

See more of Ray’s work here.



 
Ray Oranges ignites Human Company’s campaign with minimal and vibrant creativity


Ray Oranges ignites Human Company’s campaign with minimal and vibrant creativity


Ray Oranges ignites Human Company’s campaign with minimal and vibrant creativity


Ray Oranges ignites Human Company’s campaign with minimal and vibrant creativity


Ray Oranges ignites Human Company’s campaign with minimal and vibrant creativity


Ray Oranges Ignites Human Company’s Campaign with Minimal and Vibrant Creativity

If you happened to have been in Rome or in Florence recently, you have probably come across Ray Oranges’ illustrations for Italian hospitality group Human Company. With large billboards boasting Ray’s striking artworks, and advertising pages in all the major print publications from il Sole24Ore to Vanity Fair, the least we can say is that the national campaign didn’t go unnoticed!

Ray Oranges was challenged to capture Human Company’s brand and depict the broad offer of their services, both centred on people and nature. Working with Human Company and their creative agency, Ray Oranges took inspiration from the slogan “Open air, open mind” to come up with a series of artworks that are simple and unexpected, and play with scale, harmonious lines, pleasant textures and stunning colours.

Aimed at challenging the perception of the hospitality industry, the feeling of calm, serenity and anticipation permeates the campaign’s illustrations. Ray used his trademark and surprising visual compositions and intertwined them with his skilful use of forms and colour to convey Human Company’s ethos.

The campaign comprises of six different artworks, each one focusing on one of Human Company’s services, that will be released throughout the year—keep your eyes peeled!

See more of Ray’s work here.



 
Cake My Day: Becha’s sweet packagings for Mandarina Cake


Cake My Day: Becha’s sweet packagings for Mandarina Cake


Cake My Day: Becha’s sweet packagings for Mandarina Cake


Cake My Day: Becha’s sweet packagings for Mandarina Cake


Cake My Day: Becha’s sweet packagings for Mandarina Cake


Cake My Day: Becha’s sweet packaging for Mandarina Cake

Do you love cool packaging as much as you love cookies? Then these sweet limited edition boxes are made for you!

Mixed-media artist Becha designed three wonderful packagings for Mandarina Cake, one of the best dessert shops in Belgrade. Specializing in making original and creative fine cakes, their creations are real art pieces – a treat for both the eyes and taste buds!

For their limited edition boxes, Mandarina Cake needed bold designs that would be up to the bakery’s creative excellence and originality – which is not something Becha was afraid of!

Directly inspired by the cakes themselves, the packagings feature colourful, modern collages mixing shapes and textures, creating boxes that are as unique as the cakes they contain.

“Mandarina Cake are making crazy good cakes and sweets. Those who tried them know what I’m talking about!” says Becha. “ Their shapes and colours inspired me to create the packagings’ artworks.»

Becha was given complete creative freedom and could let her imagination run wild. “The chocolate pralines inside the boxes were my starting point”, she explains. “They are all colourful and in various different shapes. I wanted to show what would happen if those sweets became a painting”.

See more of Becha’s work here.



 
Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek


Beauty, opulence and nature: Rohleder x Olaf Hajek




Beauty, Opulence and Nature: Rohleder x Olaf Hajek

Olaf Hajek’s opulent flower arrangements, animals and women have taken a new, seducing form with his collaboration with Rohleder, the German textile company founded in 1946 that specialises in manufacturing sophisticated upholstery and fabrics.

For their new Home Collection, Rohleder was determined to collaborate with an outstanding artist whose work would enhance the quality and design standards of the brand, and create one of the highest-quality collections in the field of interior textiles.

Rohleder’s team was immediately fascinated by the world of Olaf Hajek and the collection, which required more than a year to transform Olaf’s intricate and beautiful paintings into fabrics, is an ode to textile culture.

Hans Schüssel, Rohleder’s CEO, describes it as the “most exclusive and extraordinary textile collection created in the company history of the weaving mill Rohleder”.

The Rohleder x Olaf Hajek collection includes an exclusive fabrics range (upholstery and furnishing fabrics), hand-crafted cushions and plaids with delicate embroidery, pouffes, as well as majestic framed textile pictures.

See more of Olaf’s work here.



 
Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!


Welcome, Ricardo Fumanal!

Gifted with an exquisitely refined technique and an immediately recognisable sense for composition, Ricardo Fumanal is a household name of fashion illustration who is not afraid of pushing boundaries.

Hailing from Spain, Ricardo has travelled across Europe to develop his art. First studying graphic design in Barcelona, he then proceeded to focus on hand-drawn illustration and digital design, landing his long-standing collaboration with leading Spanish publication, El Mundo. As he lived between Barcelona, Madrid and London, Ricardo’s career has come to embrace a broad range of projects, such as advertising campaigns, fashion brands collaborations on textile prints and accessories and fine-art shows in galleries with original works and prints.

Ricardo is an outstanding artist who brings into his artworks a multi-faceted and versatile gaze, in which precise line work and tactile shading are arranged with a surrealistic-inspired approach, as stillness and speed exist side by side.

Channelling a sleek perfection frequently imbued with a multi-layered irreverence, Ricardo is a natural perfectionist and creates in ink, pencil, markers and watercolour, mixing his excellent black and white work with colour highlights.

We sat down for a chat with Ricardo at the Ace Hotel in London to find out more about him and his artistic vision.


Why did you switch your interest from graphic design to hand-drawn illustration?

I feel that digital design and hand illustration are very linked and thus moving between the two mediums feels seamless. I started my professional career as a graphic designer, but after a few years, I wanted to broaden the scope of my work and began working on hand-drawn illustrations commissions only. Hand-drawn illustration feels more intimate to me, as a direct and physical extension of my point of view; while technological advancements are essential and digital design does contribute to my portfolio,  hand-drawn illustration has another kind of “warmth” that cannot be channelled digitally.

Which elements of your graphic design studies influenced your art?

Working in graphic design laid the groundwork for my point of view. The most significant element I took from it was composition and is one of my most recognisable visual signature as an artist. Additionally, graphic design helped me in my post-production process of digital collage, retouching and image processing.

You stand out from in the fashion illustration landscape for your impeccable technique paired with an unexpected use of composition: how did this approach come about?

Since childhood, my experience with art has always been led by a perfectionist and exacting nature. This realism is pervasive throughout all my work, but it’s in a constant dialogue with the sense of composition—I believe it is this dialogue that allows me to create dynamic images.

These unexpected compositions achieve different results: sometimes it’s quite straightforward, sometimes irreverent. What is the strength of this storytelling approach?

I am fascinated by the extreme contrasts that can arise in combining unexpected elements in one composition. I find interesting to hear from the viewers of my work what is the narrative they have perceived: sometimes it is clearly interpreted,  sometimes it can lead to a very personal interpretation. I don’t like to create work that is explicitly sexual or irreverent, but rather that gives room for interpretation.

You are a household name in fashion illustration, but your body of work goes beyond that, and I’m referring to your collaboration with brands, and your fine art shows: how do all these different subjects interact within your artistic vision?

The element that links all my works together is contrast. Soft and hard objects, expected and unusual elements all combining into one composition. Because of that, I’m able to create works that explore all my different interests without stepping outside of my point of view as an artist. I have always been fascinated by fashion, just like I have always been fascinated by art, sensuality or storytelling. My work allows me to express all these interests together.

Can you tell us a bit more about your personal work?

My personal work is a fundamental space for experimentation with new techniques and subjects of interest for me. In much of my personal work, I look at the narratives of sexuality and sensuality, and the similarities and contrasts between the two. I like being able to explore desire in all its different forms, combining traditional symbols of desire with unusual or even humorous elements in the same composition.

Where do you find inspiration?

It might be a cliché, but I find inspiration everywhere. Beyond my general interests in art, fashion, photography, romance, sensuality, I feel that my work functions as a mirror to my everyday life. The work I produce is always a reaction to the world around me or to my experiences. It is either at ease with my day to day life, or intentionally contrasting it. Every day I ask myself questions and my work is, invariably, my way of searching for and communicating these answers.

How do you see your style evolving?

I am currently in a period of exploration as I have been experimenting with quite a few different techniques in medium and style. I am working on bigger formats and I am exploring colour more in-depth. Being a perfectionist in nature, my evolution is carefully crafted as I take time to study a new medium so I can master it before it becomes widely spread used in my work.

Why did you join Machas?

I feel Machas can be a big step forward for both my work and the management of my career. It will give me the opportunity to have my work introduced to new people and shown in environments it has not previously been in. I was very attracted to the portfolio of artists you represent and feel my point of view sits well within this range. Having partners in the management of my career is very important, both for real-time feedback and long-term strategy.

See Ricardo’s portfolio here.



 
Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins


Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins


Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins


Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins


Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins


Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins


Realer than real: Hélène Builly’s striking collages for the Théâtre des Célestins

Located in the heart of Lyon, the Théâtre des Célestins is one of the few theatres in France that has been operating continuously for over 200 years. Such prestigious history is also sustained by an innovative and culturally sound program and longstanding collaborations with visual artists to bring to life all communication materials.

For the 2018/2019 season, Hélène Builly’s fascinating collages were chosen to illustrate the program that this year features timeless plays from Seneca and Molière, as well as works from contemporary authors such as David Lindsay-Abaire and Kate Tempest.

With her sophisticated and elegant aesthetic, Hélène Builly’s impressive artworks managed to capture the essence of the Théâtre des Célestins’s season: eclectic and poetic. Sometimes surreal, sometimes as realistic as photographs, Hélène’s surprising and beautiful compositions prove the versatility and distinctiveness of her collage technique.

“Collage is, first of all, an irresistible desire to change the order of things.”

The artworks are used throughout the theatre’s communications material, from its printed programme and its promotional posters through to the large banners in front of the historic building.

See more of Hélène’s work here.



 
Editorial Update: Ray Oranges’ latest works for Robb Report, Feltrinelli Editore and Icon Magazine


Editorial Update: Ray Oranges’ latest works for Robb Report, Feltrinelli Editore and Icon Magazine


Editorial Update: Ray Oranges’ latest works for Robb Report, Feltrinelli Editore and Icon Magazine


Editorial Update: Ray Oranges’ latest works for Robb Report, Feltrinelli Editore and Icon Magazine


Editorial Update: Ray Oranges’ latest works for Robb Report, Feltrinelli Editore and Icon Magazine


Editorial Update: Ray Oranges for Robb Report, Feltrinelli Editore and Icon Design

Fine Design 360: Cover illustration for Robb Report

Truly fine design encompasses more than surface appearances. With this idea in mind, Ray Oranges created a beautiful cover illustration for the “Fine Design 360” issue of Robb Report, the American luxury and lifestyle magazine. The Robb Report team was after an illustrator that could convey the Design theme in a harmonious way - Ray Oranges was the ideal fit for the brief!

Design at its best: Illustrations for Icon Design Magazine

Icon Design is a high-end magazine talking about the world of design and architecture. For their Kitchen, Bathroom and Jewelry Dossiers, they needed beautiful and striking images focused on design. Being Ray’s favourite subject, that is without surprise that they’ve commissioned him to create beautiful artworks where minimal and smooth lines meet bright and bold colours.

Asimmetria: A book cover for Feltrinelli Editore

Asymmetry is an international best-seller written by Lisa Halliday. For the Italian edition of the novel, publishing house Feltrinelli Editore needed a strong cover to draw people’s attention to the book and spark their curiosity. Ray fused the main themes of Halliday’s story into an asymmetric composition of geometric precision, giving the book an eye-catching presence in bookshops all around Italy.

See more of Ray’s work here.



 
From Colour to Eternity: Wanda Barcelona for Daelim Museum


From Colour to Eternity: Wanda Barcelona for Daelim Museum


From Colour to Eternity: Wanda Barcelona for Daelim Museum


From Colour to Eternity: Wanda Barcelona for Daelim Museum


From Colour to Eternity: Wanda Barcelona for Daelim Museum


From Colour to Eternity: Wanda Barcelona for Daelim Museum

Paper is an ordinary, familiar material. To most of us, it is a means to an end, but to Wanda Barcelona, it is the foundation on which to create incredible works of art.

After their stunning installations for the Karl Lagerfeld retrospective in Bonn and the Dior exhibition in Paris, Wanda Barcelona were invited by Daelim Museum, a contemporary photography & design museum in Seoul, to be part of their show Paper, Present.

The exhibition featured the works of ten artists, all commissioned to reveal the intrinsic qualities and pure beauty of paper. Over the seven rooms dedicated to the show,  the visitor was taken on a journey into the world of paper, with artworks combining natural and emotional elements.

Wanda Barcelona created for the Daelim Museum a dreamy, Japanese-inspired garden, bursting with wisteria flowers, some immaculately white, some filled with colours. “The coloured wisteria were made so that the light coming through a small window could be projected on them,” explains Inti from Wanda Barcelona. “Each colour was segmented in order to be seen with the light.”

With their large-scale art installation titled “From Colour to Eternity”, Wanda Barcelona transformed the room into a fairytale world transcending time and space that offered a unique experience to the visitors by playing with space, delicate paper objects and sensations.

See more of Wanda Barcelona’s work here.



 
Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection


Less is more: Lulu Guinness x Jonathan Calugi capsule collection




Less is more: Lulu Guinness x Jonathan Calugi capsule collection

‘Less is more’ is a motto that many strive to live by, but not many manage to evoke quite as successfully as Jonathan Calugi. The timing for this collaboration could not have been more perfect as Lulu Guinness’ desire to launch her first ready-to-wear line matched with Jonathan’s wish to branch his art out into the world of fashion.

Lulu Guinness is a British fashion accessory designer, world-renowned for her bold, quirky and feminine aesthetic. While reading London’s ES magazine, the designer’s attention was immediately captured by Jonathan Calugi’s elegant and graphic illustrations that each week grace the pages of the magazine; Lulu felt that Jonathan’s art resonated with her vision and decided right on the spot to get in touch with him.

Following an initial discussion and a meeting in London to brainstorm ideas and concepts, the collaboration blossomed into an inclusive clothing line (“I wanted to make clothes that everyone could really wear, whatever size or shape they are”, states Lulu) and a bag line released across the SS17 and AW18 collections.

Lulu opted to focus on the brand’s trademark red, white and black palette, and integrated Jonathan’s single-line drawings in her unique designs, from bags to dresses to jackets and jumpers. 

The result is two vivacious and unconventional collections, which premiered to the public at Lulu Guinness’ Covent Garden store. It was vital for both artists that the collections upheld their ethos of elegance, style and cheerfulness while also bringing something slightly different to the table.

In Lulu Guinness’ own words, “if you’re going to do something then it has to be distinctive.”

See more of Jonathan’s work here.



 
“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat


“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat

Peruvians all over the country hold parties and ceremonies to remember the Declaration of Peru’s Independence on July 28th. Along with Christmas, “Fiestas Patrias” is one of the most important celebrations of the year in Peru, making it an occasion that Snapchat, of course, wasn’t going to let pass quietly!

Snapchat is renowned for always looking for new ways to engage its users with relevant, country-specific animations, and wanted to breathe a colourful and playful life into Independence Day festivity. With this in mind, they’ve collaborated with our very own Miguel Angel Camprubí, who’s vivacious short animations managed to capture the joyous essence of the day with his trademark touch of humour.

Miguel weaved iconic symbols of Peruvian heritage – he even counted on the appearance of a rogue Llama – with splashes of colours, while the movement of the animation made you feel as though you were in amongst the celebrations.

Peruvian Snapchat users woke up having received Miguel’s animations via their app. A perfect way of beginning the festivities.

See more of Miguel’s work here.



 
Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery


Live a life well slept: Jonathan Calugi for Casper’s The Dreamery

Popular mattress start-up Casper have recently opened The Dreamery, a space devoted to relaxing and recharging in the heart of Manhattan, in New-York.

For $25, people can book a 45-minute session to take a nap in a wooden cocoon-like pod, fitted with one of the brand’s comfortable mattresses. Each guest is greeted with drinks and comfy pj’s to change into when they arrive, so they can get ready for a good Zzzz.

Casper wanted to create an artwork that would help to turn The Dreamery’s lounge into a magical dreamlike space, where calm and comfort prevail. Jonathan Calugi’s simple and fluid line art was a natural fit for this. He created a piece full of serenity and happiness, where smiley characters stand alongside little puffy clouds and stumble upon pastel-coloured shapes. Once put on the walls, Jonathan’s work enhanced the space and beautifully illustrated the joy of snoozing.

See more of Jonathan’s work here.



 
Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers


Bright Days: Miguel Angel Camprubi’s irresistible Facebook stickers

With hundreds of options to choose from, each one cuter and funnier than the last, scrolling through the Facebook stickers collection brings the same level of excitement as being a kid at the toy store. There is basically a sticker for everything you want to say - from expressing your love for pizza, to manifest your joy with a silly dance move you wouldn’t dare to pull in real life.

Miguel Angel Camprubi was commissioned by Facebook to create a stickers collection in his own style. Knowing Miguel’s delectable sense of humour and his talent to create surprising and light-hearted GIFs, Facebook wasn’t afraid to let him free to express his creativity and come up with a series of funny scenes and adorable characters.

This is how “Bright Days” came to life: a pack of twenty-one irresistible animated stickers, available for the world to download for free on Facebook. Miguel’s humour combined with his use of bright, bold colours make the series one of the most successful collections to date, ranking in the top 4% of the most downloaded packs! Get them here to use without moderation in Facebook comments and Messenger conversations.

See more of Miguel’s work here.



 
A building we’d want to work in: Jonathan Calugi for Twentytwo London


A building we’d want to work in: Jonathan Calugi for Twentytwo London


A building we’d want to work in: Jonathan Calugi for Twentytwo London


A building we’d want to work in: Jonathan Calugi for Twentytwo London


A building we want to work in: Jonathan Calugi for Twentytwo London




A building we want to work in: Jonathan Calugi for Twentytwo London

With people caring more than ever about their wellbeing, traditional working environments are evolving. Gone are the days of cubicles-filled offices and depressing, poorly lit open spaces. New innovative concepts are flourishing everywhere at an impressive rate, giving the opportunity for people to work in an inspiring environment while improving their work/life balance. 

Twentytwo London has been imagined as a building we’d actually want to work in. Due to open its doors in late 2019, the new building will be located on 22 Bishopsgate. From its lobby turned into an art gallery, to its restaurant serving healthy food or its yoga and meditation studio, Twentytwo is designed to be as enjoyable as possible.

To create striking visuals reflecting the building’s eclectic offer, Twentytwo and their creative studio The Beautiful Meme collaborated with seven international creatives - including Jonathan Calugi - and challenged them to create artworks based around three primary colours. They wanted the building’s identity to be “less about architecture and amenities, and more about character and soul.”

Jonathan Calugi created a piece using his abstract line work, combined with a few colourful elements and dots to evoke the building’s exciting food offer. The result is a simple yet modern illustration in Jonathan’s very own style, where fluidity, movement and joy are all expressed in one artwork.

Jonathan’s piece contributes to bringing to life the Twentytwo London overall brand identity. It is used across the building’s communication material, as well as on the walls within the building itself. It is also used associated with other artworks, forming a pop and colourful diverse collage.

See more of Jonathan’s work here.



 
Machas turns seven!


Machas turns seven!


Machas turns seven!


Machas turns seven!


Machas turns seven!

Machas was born on the 14th of August 2011 out of the determination of Valentina Guarneri and Rita Comi to blend the experience of an artist agent and the expertise of a communication director. With just one laptop, one iPad and £68 to its name, the company grew exponentially year after year to become an international hub for outstanding creative talents, working with brands all around the globe.

To mark this special occasion, we wanted to celebrate what defines us: creativity and passion for outstanding art with an international vision — and we invited the amazing Becha, who was the first artist to join Machas in 2011, to work her magic on an exclusive new piece.

“Seven years ago, I was an artist who wanted to be free to do what I loved the most. Soon after quitting my regular job, I received an invitation from Machas. Well, don’t tell me that Universe doesn’t have a plan. Since then, a lot of things happened. We grew from our successes, as well as from our mistakes. But when I put aside all the things that make our relationship professional, there are still so many personal moments, an infinite amount of understanding and above all, support. Thank you for that and cheers to many years to come!” — Becha

We would like to thank all the Machas artists (Kelly Anna, Becha, James Braithwaite, Hélène Builly, Jonathan Calugi, Miguel Camprubí López, Fernando Chamarelli, Olaf Hajek, Obinna Mgbado, Ray Oranges, Jeff Rogers, Tooco, Ufo5 and Wanda Barcelona) for joining our team and working side by side everyday. Thanks also to the Machas artist network for the excellent projects we have delivered, as well as the clients we’ve had the pleasure to collaborate with.

Thank you all for joining us on this journey knowing that the best is yet to come!



 
What is your Style DNA? Kelly Anna for H&M x Stylist


What is your Style DNA? Kelly Anna for H&M x Stylist


What is your Style DNA? Kelly Anna for H&M x Stylist


What is your Style DNA? Kelly Anna for H&M x Stylist


What is your Style DNA? Kelly Anna for H&M x Stylist


What is your Style DNA? Kelly Anna for H&M x Stylist




What is your Style DNA? Kelly Anna for H&M x Stylist

Kelly Anna’s great sense of style doesn’t go unnoticed. The artist has a strong background in print design and has created trendy patterns worn by Beyonce and Cara Delevingne. With her evident interest in fashion, her natural confidence and powerful illustrations, Stylist and H&M wanted to collaborate with the artist on their “Style DNA” series and explore her take on fashion and workwear.

The campaign focused on four inspirational women coming from different backgrounds, showcasing their talents, strengths, own individuality and, of course, their relationship with fashion and style.

Kelly was the first to be featured on the campaign. The interview was filmed in her studio, where the artist discussed with Stylist how fashion influences her creativity while wearing a selection of her favourite pieces from the H&M collection.

Taking inspiration from London and strong female figures, and using her vibrant colour, eye-catching designs and flowing graphic lines, Kelly also created the artwork promoting the “Style DNA” series. The national campaign was featured on billboards covering several cities across the UK.



 
Interview with Olaf Hajek

Photograph: Robert Rieger



Interview with Olaf Hajek


Interview with Olaf Hajek


Interview with Olaf Hajek

Photograph: Andreas Pein



Interview with Olaf Hajek


Interview with Olaf Hajek


Interview with illustrator Olaf Hajek

Always busy working on either personal projects or commissioned pieces, German illustrator Olaf Hajek is a prolific artist whose work has been exhibited around the world. He took the time to answer a few questions for those curious to know a bit more about him.

You have been living in Berlin for many years. In which way does this city inspire your work? What is so special about Berlin that fuels your creativity?

It’s the freedom. You never feel the pressure in Berlin. At the time, when I first moved here, things were much easier and relaxing. Berlin’s creative scene was composed of a very small group of people great to be part of. There was a fashion designer, a hat maker, etc. I remember when the mayor of Berlin came with us to New York. We had an exhibition at the Moma Store to showcase Berlin’s creativity. Illustration was so new at the time, and it was amazing to be part of this as an illustrator.

Your work is widely inspired by folk culture and cultures from around the world. Where does that come from? Is that because of many travels, or simply a strong interest in the world and its various forms of art?

It’s a combination. When I was a kid, I was always trying to escape the idea of being German, and stuck in this cold culture the country had at the time. At school, my friend’s parents were all ambassadors, coming from many different countries. At home, they played Brazilian music and had African masks decorating their walls. So from a very young age, I was always interested in escapism. Later on, I developed my own personal taste as well. I hate the ‘bling-bling’ and prefer sophistication. I have always been inspired by art, architecture, and materials like wood.

Do you sometimes experiment with less traditional painting techniques?

The first illustrations I painted were on materials that I found in the street. These days, I like to work on a clean piece of wood and create my own textures. Sometimes, I add sand or coffee powder in my acrylic paint to get a special texture. It gives a dimension to the paint.

How did the idea for Black Antoinette come up?

The idea came up when I was visiting South Africa for the first time, which is a country who has always inspired me. Black Antoinette is the idea of Marie Antoinette combined with something more organic and ethnic. The Black Antoinette is not about wealth. Nature is her luxury.

You seem to attach a lot of importance to details. One can easily spend a lot of time looking at all the details in each painting you create. Why is it so important? Do you enjoy hiding objects and symbols in your paintings?

Of course! I am always trying to bring out some symbols in my paintings, like water coming out from one point to another for example. I often combine something dark beside something that’s full of light, as I think one cannot exist without the other. The secret about my work is that people love it because of its aesthetics but also because it is darker, and touches them on a deeper level.


See more of Olaf’s work here.



 
Effortless Everywhere: Machas consults on the Rolls-Royce CULLINAN China Roadshow


Effortless Everywhere: Machas consults on the Rolls-Royce CULLINAN China Roadshow


Effortless Everywhere: Machas consults on the Rolls-Royce CULLINAN China Roadshow


Effortless Everywhere: Machas consults on the Rolls-Royce CULLINAN China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce Cullinan China Roadshow


Effortless Everywhere: Rolls-Royce CULLINAN China Roadshow

Rolls-Royce evokes an iconography of imperiousness, chauffeur-driven masterpieces gliding silently over immaculately paved concrete streets. But as its audience is getting younger and bolder, and probably aspire at living the driving experience to the fullest, the British brand has recently unveiled the Cullinan, its very first and highly anticipated SUV.

After the launch in the prestigious Chinese region, a series of installations were created by Japanese artist Kaz Shirane, to present the car in selected public spaces and showrooms.

Rolls-Royce Cullinan sets the bar for a new concept of effortless driving dedicated to outgoing people living a many-faceted life, and also takes its name from the biggest diamond ever found: this is why the gem and its reflective qualities were the creative starting point for the installations.

We proposed to Rolls-Royce Kaz Shirane, a Tokyo-based artist from the Machas’ Artist Network whose visual language was attuned to this sensibility, and who would excel with the project. The brand saw in him the perfect vision to complement the Cullinan; his reflective, geometric surfaces, either projected towards the viewer to decorate walls or creating self-enclosed spaces to create an ever-ending process of redefining perception.

Rolls-Royce Cullinan, conceived to domain its terrain both on cityscapes and off-road with grace and authority, is the trait d’union for two seemingly opposed lifestyles and Kaz designs aimed at spatially representing the dynamic tension of the object and its surrounding.

The project, offering two multidimensional experiences that explore the relationship between the viewer and space, consisted of two different installations: one dedicated to the Roll-Royce showrooms and one for public display, each one with specific design requirements. The former needed to embrace a modular design to adapt to the different setup locations, while the public space installation was going to be a show-stopper experience.

For Rolls-Royce, Kaz pushed himself even further, as the modular approach to his installations was new territory, and worked together with the brand to develop this new design. With Machas supporting and assisting the artist in every aspect of the creative production, he created the showroom installation with a triangular module that provided full adaptability to each location, while for the public space installation he took in Rolls-Royce inspiration and designed a treasure trove of endless imagination.

Effortless Everywhere installations are both now showing in Xiamen. The two installations will be showcased in different locations across China until the end of the year.



 
Mediterraneamente: Miguel Angel Camprubi’s animated stickers for Estrella Damm Beer


Mediterraneamente: Miguel Angel Camprubi’s animated stickers for Estrella Damm Beer


Mediterraneamente: Miguel Angel Camprubi’s animated stickers for Estrella Damm Beer


Mediterraneamente: Miguel Angel Camprubi’s animated stickers for Estrella Damm Beer


Mediterraneamente: Miguel Angel Camprubi’s animated stickers for Estrella Damm Beer


Mediterráneamente: Miguel Angel Camprubi’s animated stickers for Estrella Damm Beer

Estrella Damm, the Spanish brown-bottled beer brand, takes great pride in being the ultimate Mediterranean lager. Brewed in sunny Barcelona for centuries, the refreshing yellow star beer was crafted as an answer to the hot southern weather.

Since 2009, Estrella Damm showcased its Mediterranean soul, and after ten consecutive summer campaigns, the brand wanted to celebrate by sharing a pack of… animated stickers! Without hesitation, the team turned to Spanish illustrator Miguel Angel Camprubi to work his magic on a series of sun-kissed stickers.

Using the most outstanding phrases in the ten years of Estrella’s Mediterráneamente concept such as « A veces lo normal puede ser extraordinario » (Ordinary things could be extraordinary sometimes), Miguel came up with seven animated stickers. The pack was then made available for people to use in their Instagram Stories. Needless to say that their success was immediate. ¡Olé!

See more of Miguel’s work here.



 
Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One


Gold Cost lifestyle: Ray Oranges for Chevron One




Gold Cost lifestyle: Ray Oranges for Chevron One

Situated in Gold Coast, an Australian seaside resort, the Chevron Island is an urban atoll with an art deco vibe, where high-rise buildings, luscious palm trees and beaches with impressive waves coexist in harmony. The neighbourhood’s name, Surfers Paradise, sums it all up!

Chevron One, a residential tower located on the island, offers to its residents a modern living space overlooking the city and the ocean.

For its launch campaign, Chevron One wanted to commission an Artist to capture the building’s fabulous location, as well as the island’s lifestyle and its connections with the new arts precinct.

With his minimalist, sophisticated yet colourful approach, Ray Oranges seemed to be the perfect talent to collaborate with to capture the vibrancy of the area, while moving away from the cliché of the Gold Coast properties.

Ray, adopting a stunningly lively colour palette, created a series of beautiful artworks with a contemporary, art deco feel, celebrating the Chevron Island life and arts scene. The images brilliantly support the campaign who received an impressive response.

See more of Ray’s work here.



 
Olaf Hajek for Bombay Sapphire Canvas: Stirring creativity


Olaf Hajek for Bombay Sapphire Canvas: Stirring creativity


Olaf Hajek for Bombay Sapphire Canvas: Stirring creativity


Olaf Hajek for Bombay Sapphire Canvas: Stirring creativity




Olaf Hajek for Bombay Sapphire Canvas: Stirring creativity


Olaf Hajek for Bombay Sapphire Canvas: Stirring creativity

Watching artists painting wonderful artworks under your eyes while sipping G&Ts — what could be better than this? Pursuing its global mission to ‘Stir Creativity’, Bombay Sapphire launched the Canvas project, a unique and colourful experience combining mixology and art.

The Gin brand invited Olaf Hajek along with fourteen other international artists to take over a single space in the heart of vibrant Shoreditch, in London. Their challenge? To transform a completely blank room, from floor to ceiling, into a visually stunning work of collective art.

The public was invited to watch the artists transform the space over the course of four days. Guests were encouraged to unleash their creativity by mixing their own Gin cocktails as the space around them turned into an immersive living artwork.

Olaf used his distinctive and elegant style, infused with Bombay Sapphire’s bright blue colour, to create a wonderful mural for the bar corner, bringing to life a magical world inspired by nature — one of Olaf’s recurring themes.

“I wanted to show a flowing branch which is held by a blue hand and tells a mystical story with elements of exotic birds and animals, and a beautiful range of botanicals inspired by the ingredients and colors of Bombay Sapphire Gin. The bottles are included like illuminated fruits and splashes of water!”

“The bar front painting continues to tell the exotic story. A blue monkey is holding a branch, out of which a series of typical Bombay Sapphire ingredients are growing and showing their beauty! The branch grows all over the front of the panel to reach a beautiful yellow bird and a hand is coming in from the bottom feeling the sensation, like holding an amazing cocktail.”

See more of Olaf’s work here.



 
Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club


Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club


Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club


Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club


Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club


Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club


Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club




Never Stop Moving: Kelly Anna’s live painting and installations for Equinox Fitness Club

Earlier this year, high-end health club chain Equinox hosted an epic launch party to celebrate the opening of their latest club in London, the E St. James’s.

For this special occasion, the amazing Kelly Anna was invited to perform a live art piece, painting her bold, sinuous and empowering figures in front of a marvelled crowd of VIP and influencers which included Lara Stone, Arizona Muse, Eric Underwood, Laura Bailey, Yasmin Le Bon and Amber Le Bon.

To complement the live painting, Kelly Anna created two dynamic art installations, directly inspired by the gym’s identity and origins. The first installation, a set of four floating orbs defying gravity and gently dancing in the air, was set-up in the yoga studio, which was transformed into a gallery space for the evening. The second installation, a rose gold totem, was designed to match the luxurious marble-clad interiors of the former bank. Mixing vinyl and paint, Kelly’s abstract shapes elegantly complemented  St. James’ smooth pillar architecture with Equinox’s symmetrical aesthetic.

We also coordinated a dance performance, inviting two contemporary dancers from the prestigious British dance company Rambert. The duo choreographed a unique performance, using the movement in Kelly’s artwork as the starting point to create their piece.

See more of Kelly’s work here.

Credits:
Event Agency: INCA Productions
Photography: Daniel Sims
Video: Detail Films



 
New Talent: Miguel Angel Campubrì


New Talent: Miguel Angel Campubrì


New Talent: Miguel Angel Campubrì


New Talent: Miguel Angel Campubrì


New Talent: Miguel Angel Campubrì


New Talent: Miguel Angel Campubrì


New Talent: Miguel Angel Campubrì

Miguel is an exciting young illustrator and animator hailing from Spain. After graduating with a degree in design and one in illustration from Madrid’s Universidad Complutense and completing a working experience in product design and motion graphics in Amsterdam, Miguel realized that illustration was his true calling. “I think no other sector allows me as much freedom as illustration does,” admits Miguel. “It let me explore and do as many different things as I want.” 

At a very young age, Miguel has developed a quite distinctive world populated by startling characters that are essential as though reinterpreted through the delicate lens of innocence and humor. Whether illustrated with few simple black lines or fully dressed in his signature bright and bold color palette, Miguel’s characters channel a strong, witty personality, resulting in visually enticing snapshots of a cheerful and uplifting world, undoubtedly energized by a smart use of animation. “When you start animating your own illustrations it makes a big difference,” says Miguel. “As my artworks are quite simple, I think animation add one more dimension, time, that makes them much more complex regarding storytelling.

The two languages work perfectly together, although illustration is the base”. The fine balance between an essential and distinctive trait and the capability of representing surprising narratives is what makes Miguel’s work so fresh.  After Madrid and Amsterdam, Miguel is currently living in Lisboa, Portugal: ” to be honest, if I look at my work from the outside I may find certain differences depending on the place where I was living. But I don’t see the huge change I was expecting:  my style has remained fairly consistent, even if I have been trying new things, I have learned to animate, and I have left aside all the techniques to go to the simplest, the pencil, the pen and the graphic tablet.”

An essential visual approach paired up with a contagious energy is a constant theme of Miguel’s work, and we don’t think that his website’s name (hahaha.com) is casual: “there wasn’t too much thinking going into the website name: I like laughing, and sense of humor is really important to me, so I just wrote “hahaha.”

See Miguel’s portfolio here.



 
Jonathan Calugi’s “Ditirambo” at Magma Books London


Jonathan Calugi’s “Ditirambo” at Magma Books London

Machas and Magma Books are delighted to present “Ditirambo”, Jonathan Calugi’s first London solo show.
Known for his minimalist and joyous one-line artworks, the Italian artist and designer Calugi will unveil a series of new works which continues his ongoing exploration of the emotive power of essential simplicity.

The relationship between the ever-growing complexity of reality and the primal need to discover universal values is a recurrent theme in Calugi’s poetic. “I remember when I was a kid I used to draw everything as big dots: a simple big blue dot could be the sea, a big and yellow dot was the sun. Then these dots multiplied, and we became grown-ups, occupied with the intricacies of everyday life and the schizophrenic frenzy of social media, making simplicity the most difficult art of all.”
Calugi’s work is characterised by carefully balanced compositions in which fluid lines are punctuated by bold and colourful shapes, evoking influences of Picasso’s single fluid lines and Matisse’s bold cut-outs and embraced with a strong contemporary feel. Taking inspiration from the Dithyramb, the hypnotic ancient Greek choral celebration of the god of wine and fertility Dionysus, Calugi invites the viewer to join the dance and praise life.

Calugi will attend the Ditirambo opening night at Magma’s Covent Garden store, and for the occasion, he will present a live drawing performance.
Calugi was born in Pistoia, Italy in 1982, and grew up in his parent’s stationary shop, drawing on anything he could get his little hands on; his creative attitude was also heavily influenced by his grandfather, who designed carnival parade waggons in New Orleans, USA.

His instinctual approach to art is visible not solely in his analogue installations but also into his digital art, which retains the urgency and naturally intuitive precision of trait.
Jonathan’s world encompasses anything from advertising to t-shirts, live paintings to animations, from sculptures to prints and never fails to send out a positive, encouraging message.



 
Perfectly on point: Jonathan Calugi for Apple


Perfectly on Point: Jonathan Calugi for Apple

The elective relationship between Apple and creative professionals is no hidden secret: it has been long and fruitful and always rigorously monogamous. At WWDC 2017, it’s annual developer’s conference keynote, Apple has strengthened this relationship presenting an even more integrated Apple and iPad Pro functionality that aims at bringing together the best of two worlds: the instinctual gesture of hand drawing with the endless possibilities of the digital support. 

Since iPad Pro’s very first launch, Apple has always collaborated with artists to present the device capabilities and for WWDC 2017 has tapped on Jonathan Calugi’s free-flowing, one-line art amongst other.

After receiving the new iPad Pro and Apple Pencil, Jonathan was immediately impressed with how responsive and comfortable the devices were, to the point that the Pencil felt “like the real thing”.

Although he is well known for his digital art, Jonathan maintains a constant dialogue with analogue techniques: in fact, he’s done many live drawing performances, not to mention that each project starts with a quick hand sketch. Being able to draw on a digital support, to use desktop-based tools but maintaining a free-hand feel, has dramatically increased Jonathan’s speed of execution.

“I was really impressed by this collaboration”, confesses Jonathan. “I think that working with Apple is an aspiration shared by many working in the creative field, me included! I was particularly pleased to be chosen for my art, and everyone at Apple was really careful in preserving my creative approach and style.” 

See more of Jonathan’s work here.



 
Style Icons: Hélène Builly for Esquire UK


Style Icons: Hélène Builly for Esquire UK


Style Icons: Hélène Builly for Esquire UK

Esquire, the smart man’s guide to the best life has to offer, has set on a journey to explore why some of the most stylish male icons belong all to a bygone era. The article, bluntly titled “How come all the most enduring icons of masculine style are six feet under?”,  is definitely not about project nostalgia but stating an unquestionable fact: these men’s style has stood against time and still inspires us nowadays (Tom Ford anyone?). To make this aspect unequivocally clear, Hélène Builly was called to illustrate the feature, using her eye for composition and beautiful colouring to imbue the image with a contemporary feel.

“The concept for this illustration was inspired by the 40th-anniversary cover of Esquire where they featured all their literary contributors together,” says Esquire’s Creative Director Nick Millington. “We asked Hélène to piece together a host of classic images, creating a legendary event where the most enduring icons of men’s style were together in one room. Finishing it off by colouring it up like we’ve never seen before made for an arresting image.”

The illustration sees film stars Steve McQueen, Marlon Brando, James Dean and Paul Newman rubbing elbows with Frank Sinatra and Miles Davis and bona fide legend Muhammad Ali amongst other. “The playful nature of the collage,” continues Nick, “combined with Helene’s elegant and sophisticated aesthetic lends itself perfectly to an Esquire feature.”

See more of Hélène Builly’s work here.



 
Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich


Underwater dream: Wanda Barcelona for Zara Home grand opening in Zurich

After the launch of Zara Home’s biggest store in the world and last year’s Milan Design Week window displays, Wanda Barcelona consolidate the collaboration with Zara Home with another daring project: bringing an underwater fantasy into the heart of the Swiss Alps.

With an impressive 600 square metres store located over three floors on the famed Bahnhofstrasse,  the grand opening of Zara Home’s third Swiss store called for an outstanding installation.

Inspired by the SS17 collection, Wanda Barcelona immersed the building facade into a paper sea landscape, creating a stark yet elegantly beautiful contrast with the surrounding environment.

500 white corals of different sizes and genre delicately grew out of stone slabs and metal structure, as it would normally do in Switzerland.  To balance form and function, Wanda Barcelona selected a 100% waterproof Japanese paper normally used for scuba maps, which guarantees a premium finish as well as an excellent performance in case of adverse weather conditions, quite common in this period of the year.

The installation, which required twenty hours to be rigged, was on display for a week and marks another outstanding creation worth of the Studio’s motto “Paper Dreams”.

See more of Wanda Barcelona’s work here.



 


Jonathan Calugi & Fortune’s “100 Best Companies to Work For” 2017


Jonathan Calugi & Fortune’s “100 Best Companies to Work For” 2017


Jonathan Calugi & Fortune’s “100 Best Companies to Work For” 2017


Jonathan Calugi & Fortune’s “100 Best Companies to Work For” 2017

Fortune’s annual “100 Best Companies to Work For” list, dubbed as the most extensive employee survey in corporate America, isn’t solely a snapshot of the companies who provide the most lavish policy or fanciest freebie. It is rather an indicator of employees’ trust in their co-workers and managers, which in returns translate into profitability, revenue growth, stock performance, and other key business ­measures. To highlight the importance of this crucial human factor, Fortune reached out to commission Jonathan to bring his quirky style to the table.

Although Jonathan is mostly known for his one-line style, he’s not new to creating whimsical vector character that would be either part of his pattern or a stand-alone (we love and cherish our own Wonder Woman print from the “Fat Super Heros” series!).

From bell boy to the Google employees squad, the top ranking companies received the Calugi’s treatment which included a short animation done in collaboration with long-time collaborator Simone Brillarelli and Nicola Giannini

More of Jonathan’s work here.



 
Design Hub: Matteo Berton illustrates Shop Magazine’s Milan Design Week issue


Design Hub: Matteo Berton illustrates Shop Magazine’s Milan Design Week issue

Milan is one of the epicentres of Italian style and home to a growing number of cultural spaces that put fashion and design at their core. To celebrate Milan Design Week, the city’s most exciting cultural event of the year that is taking place this week, Shop Magazine has commissioned Matteo Berton to envision the city’s new icons but with a twist.

Matteo used his architectural drawing skills and camera-like eye for composition to create a visual interpretation of the new Italian cultural hub. The cover depicts a leafy road dotted with quite recognisable buildings exceptionally standing side by side: the Prada Foundation, the architectonic austerity of the Armani Silos Museum, Villa Necchi of Guadagnino’s “I Am Love” fame, the brand new Museo del Design and the historic Pinoteca di Brera. New buildings adjoining historic landmarks highlight how the city’s DNA is steeped in design heritage and projected into the future.

Matteo saturated the image with sun-drenched hues to recreate an astoundingly unique Italian landscape, something that all the visitors of the Salone del Mobile are bound the see!

See more of Matteo Berton’s here

 



 
New Frontiers: Ray Oranges for Science Magazine


New Frontiers: Ray Oranges for Science Magazine


New Frontiers: Ray Oranges for Science Magazine

Science Magazine, one of the most reputable academic publications in the world, has just released a special issue focusing on cancer therapy.  To illustrate such a sensitive and far-reaching subject, Science was on the lookout for an artist capable of conveying the conceptual background of the results as well as the positive scenario that they presented in the magazine and Ray Oranges was their choice.

The overall purpose of the issue was to feature some of the exciting new (or “newly reborn”) therapies that perhaps have not received as much attention as they should because the cancer research field is intensely focused on immunotherapy. Researchers believe that five of these new-found therapies could then be combined into the perfect “drug cocktail”.

The project comprised of two illustrations, a cover and a double spread page, that would live off each other, one further elaborating the idea presented in the cover.  Science “felt this concept would be great for Ray because of his ability to use simple shapes that at one glance just look like an abstract grouping of elements, but at a second glance look like recognizable forms.”



 
Raise a glass to change: Fernando Chamarelli for Stella Artois and water.org


Raise a glass to change: Fernando Chamarelli for Stella Artois and water.org


Raise a glass to change: Fernando Chamarelli for Stella Artois and water.org

(ph: @jadux1123)



Raise a glass to change: Fernando Chamarelli for Stella Artois and water.org

Screening night of "Our Dream of Water” at the Sundance Festival 2017



Raise a glass to change: Fernando Chamarelli for Stella Artois and water.org

Matt Damon holding Fernando Chamarelli's chalice.



Raise a glass to change: Fernando Chamarelli for Stella Artois and water.org

The smooth transition between Fernando Chamarelli’s dynamic designs and his native Brazil is plain to see. In a country full of life, inspiration is everywhere. So naturally, Fernando’s signature vibrancy soaks in the atmospheric melting pot of his country, and when Stella Artois sought an artist to channel the vitality of their heritage for a limited edition water.org beer chalice, Fernando’s Brazilian flair flavoured the cup.

Stella Artois and the London agency Mother were on the look out for a meaningful aesthetic to illuminate their Buy a Lady a Drink campaign in support of water.org’s provision of clean drinking water for women in less economically developed countries. Fernando’s colourful designs became the vital splash for the packaging, where a bold pattern was needed to adorn the box, whilst the chalice required graphic detail to appear as an etching encircling the glass rim.

“I did not have much difficulty to work on the two versions,” says Fernando, “because before starting a painting and using infinite colours of paint I always make sketches on paper, using a lot of lines and studying shapes. All I needed to do to make the chalice illustration as strong as the packaging was to improve the outlines and to not think of colours.”

Fernando’s thirst for design flows within his distinctive style. Having grown up around the waterfalls and rivers of central Brazil, his undulating forms and curvilinear shapes are a nod to the organic movement of his country’s wilderness. Today Fernando juxtaposes everything from street art, tattoo art to pre-Columbian figures in celebratory hues that declare the vigour and indomitable resilience of his culture. For Stella Artois’ packaging pattern, spiralling waves of kaleidoscopic colours wrap around figures enjoying the natural rhythm of life. A man caresses a bongo drum whilst further figures soak in the sun or melt into the sea referencing Brazil’s active beach scene. For the chalice design, these figures appear in etched form as they link together floating like mermaids and life givers enjoying the fresh waters of Brazil—as it should be.

Fernando has always been very open about his social and political beliefs, and the project is very close to his heart. “This project is important to Brazilians and me. I get involved in social projects whenever I can, and if I through my art, something I love to do, I can somehow help people, well this is great. The partnership between Stella Artois and water.org is a fantastic initiative and should be taken as inspiration by other big companies.”

“Water is an issue in Brazil: we recently had a president that was born in an almost desertic area in the northeastern region; he secured and completed this year a major project to divert the route from one of the largest rivers in Brazil to this dry region and provide people with water. It was amazing!

Brazil is in a terrible economic crisis at the moment, and we have a really bad president and rulers. We can not count on them to help poor people. So the “Buy A Lady A Drink” campaign is important: everyone can help so that we can turn Brazil and the world into a better place.”

The campaign viral reach is supported by a 30’ and a 60’ TV spot featuring water.org’s founder and Hollywood actor Matt Damon holding Fernando’s chalice and also comprises of “Our Dream of Water” a full-length documentary presented at the Sundance Festival and produced in collaboration with National Geographic.With the joyous energy of Fernando’s uplifting patterns, the positive change of having access to clean drinking water is as clear as crystal.

See more of Fernando’s work here.



 
Matteo Berton illustrates “La Piovra” for Arte Channel


Matteo Berton illustrates “La Piovra” for Arte Channel


Matteo Berton illustrates “La Piovra” for Arte Channel

“Episode” is Arte’s weekly series that discusses a broad range of topics, from aliens to family values and anything in between, all through international TV series and using solely striking illustration and animation to accompany their articles.

Arte was looking for an Italian artist to create an artwork to capture the legacy of iconic 80’s TV series “La Piovra”, and Matteo dramatic storytelling was deemed perfect to represent the apparently simple complexity of the subject.

In fact, it is worth to note that “La Piovra” not only was broadcasted in Italy for nearly 17 years racking impressively high ratings but transcended the Italian borders to become a successful export of the Italian TV entertainment industry, a trailblazer for the widely acclaimed Gomorra and Netflix’s Suburra.

Even if it was clearly entertainment, figures like Berlusconi singled out “La Piovra” with being one of the main culprits of the bad rep often given to Italy (surely it his Bunga Bunga parties were innocuous activities meant to promote communication between representatives of different countries).  Propaganda declarations aside, it’s unquestionable that “La Piovra” dealt with an extremely serious subject and it was instrumental in defining the way the Mafia is portraited—that sense of oppression and ubiquity of “La Piovra” (or “The Octopus”) is still part of the Italian imaginary. 

Although Matteo was too young to see the series in its heydeys, he was intrigued to take the challenge and put his art at work to represent such a strong metaphor. His artwork portrays a headless Octopus looming over a Sicilian port town, with its tentacles intertwined with buildings, arms protruding from doors and windows, menacingly embracing houses as well as towers. The illustration not so subtly avoids showing the actual head of the Octopus, perfectly focusing on the inescapability of the reach of its tentacle but also its biggest strength: its faceless identity. “The one that you cannot mention,” said once a very respectable woman with her granddaughter I met in Palermo.

This project seemed perfect for Matteo because he was able to skilfully play with the perspective and geometry of the city while incorporating more organic elements. Matteo used his signature colour palette with lots of pink and purple tones to create a dramatic effect, where a sun-drenched sunset on the Mediterranean takes a darker twist.

We would like to thank Arte and Ex-Nihilo for the creative direction and freedom that made this collaboration so great!

More from Matteo Berton’s Portfolio here



 
Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

(ph: @kukureko)



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

One Airbnb attendees enjoy the gateway visuals. (ph: @daniellegibsonevents)



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

Jonathan's individual employee face illustrations as stickers (ph: @ritawuy)



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

Employee face images printed on fabric at the event (Cre



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

A One Airbnb guest enjoying Jonathan's prints on souvenir bags (credit: @xshaoxanx)



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

One Airbnb goody bags get the Calugi treatment



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

Jonathan's main pattern all made with ONE line



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event


Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

Jonathan fixed his ideas as roughs in his sketchbook.



Together as One- Jonathan Calugi creates the connective lines at OneAirbnb event

A sample of Jonathan's individual employee face illustrations



Together as One: Jonathan Calugi for One Airbnb 2017

Jonathan Calugi has quite the reputation for uniting figures together. At One Airbnb, Airbnb’s San Francisco gathering of employees from around the world, the spotlight centred on celebrating individuality whilst championing a sense of belonging. So naturally, Jonathan’s sinuous one-line illustrations emerged as an organic fit for connecting and celebrating diversity. “Jonathan played a fundamental role in bringing One Airbnb 2017 to life,” says Airbnb Creative Director Andrew Schapiro. Selecting him to contribute illustration to the entire visual communications for the three-day conference, Jonathan’s work was brought to life across screen-based content, print, ambient graphics and merchandise.



“Jonathan’s whimsical illustrations beautifully capture the energy and spirit of our global team. He went above and beyond to deliver work that resonates with our entire team“ declares Andrew. “Everyone from our CEO down has shared excitement about how perfectly the branding of the event tells the story of our company today and evokes a sense of togetherness as we come together as one.“What better way to convey the multilayered narratives of wide-ranging individuals moving, mingling and relating than Jonathan’s strong, line illustrations?



This simple yet iconic aesthetic is an effortless declaration of Airbnb’s forward-facing outlook and focus on human connection. Yet Jonathan’s visual simplicity shields the project’s complexity. With a narrow time frame to deliver five original graphics and a further set of individual portraits illustrating the unique characteristics of each employee, a meticulous plan was required.  So how did Jonathan navigate the work?



Using just one singular line, a breadth of teams across offices around the world are connected with vivid detail. The line turns and twists to reveal a new detail for the viewer to observe with every fresh look, whilst bright pops of colour punctuate the artwork with joyful tempo. Jonathan is no stranger to finely-tuned designs, but in this expansive artwork every element has been fastidiously considered.



As the diverse characters collectively unite to face in the same direction, One Airbnb’s message is voiced loud and clear. Although this year’s One Airbnb saw a significant increase in employees attending, Jonathan’s image celebrates their individuality and explores the exciting possibilities of their connection as one.



Developing the simplicity of his new style even further, Jonathan created two further abstract patterns. The first consisting purely of swirling lines reminiscent of the curvilinear figures and the second a concise mirror of the colourfully hued shapes of heads and objects playfully bounding in space. These patterns were cleverly repeated for visual communication from presentation graphics to souvenir bags.



The finishing touch? In a nod to previous employee events where guests received a unique illustration of themselves, this year Airbnb wanted to repeat the feat, only on a bigger scale! With twice as many attendees as at the last One Airbnb and only a matter of weeks to create the images, Jonathan was game to illustrate hundreds of individualised portraits. Despite the gargantuan scale of the project, this gesture evidences every person’s significant part in the whole of Airbnb. Jonathan’s contemporary finish and sleek line style fittingly convey the brand’s own development in refining its direction and advancing towards future goals.



 
Coffee Catwalk: Machas illuminates the creative talent for Lavazza’s latest London Fashion Week camp

The final campaign in Leicester Square, London



Coffee Catwalk: Machas illuminates the creative talent for Lavazza’s latest London Fashion Week camp

An initial colourful option for the campaign image



Coffee Catwalk: Machas illuminates the creative talent for Lavazza’s LFW campaign

Machas’ Artist Network shone the spotlight on a sophisticated solution to Lavazza’s latest campaign in collaboration with London Fashion Week. Lavazza wanted a dynamic image of a powerful female figure to channel its premium quality across print, billboard and moving image. Looking to capture the full flavour of the Italian palette, the team presented the client with a selection of strong candidates. With a refined aesthetic in mind, Machas helped Lavazza scent out an artist with classic Italian tastes.

As a fashion illustrator, Jessica Durrant has worked with some of the most innovative brands and glossy magazines. When Machas suggested her to Lavazza, Jessica’s painterly pen and ink compositions carried the immediacy of a designer’s original sketch. ‘I first and foremost am very inspired by Italy- I have been three times, and each time I come home full of inspiration’ says Jessica. The Machas team were quick to spot the fluid translation of these cultural roots within Jessica’s work.  Lavazza’s timeless, full bodied aromas find their match in her elegant eye. ‘I love that Italian fashion is about simplicity and understanding and highlighting a woman’s curves.’
Jessica’s instinctual grace is coupled with exquisite design detail embodying the brand’s Italian philosophy.

So with the creative talent sourced, Machas collaborated with Jessica to express a sensual intensity usually reserved for the Italian catwalk. Taking inspiration from the glamorous looks of classic designers, Jessica created a sketch-like image of a compelling model adorned in a sophisticated gown that steams off into an undulating trail. Just as the dress billows to reveal its silken layers, Jessica’s art needed to be equally multifaceted. ‘I love mixing hard/soft edges. Things defined and things unfinished. It creates a striking contrast that really puts the viewer into the artwork’ declares Jessica. So she created an adaptable image of a confident woman commanding the viewer as she strides forward in a dramatic, flowing gown. This is a woman that knows her style and tastes.

The catwalk report? Coffee culture and fashionistas often go hand in hand yet Jessica’s composition is an eye-catching symbol of the Lavazza love for elegant design. With the work translating across vertical print editions to a moving billboard centred right in the heart of London’s Leicester Square, Lavazza’s timeless elegance is declared in the finest detail. 



 
Airbnb’s Future of Travel app launch featuring Ray Oranges


Airbnb’s Future of Travel app launch featuring Ray Oranges


Airbnb’s Future of Travel app launch featuring Ray Oranges

Ray's artwork was also featured in Airbnb's live event in Los Angeles, USA



Airbnb’s Future of Travel app launch featuring Ray Oranges


Airbnb’s Future of Travel app launch featuring Ray Oranges

It’s fair to say that experiencing a new place as a local is the Holy Grail of travelling.  Although unwillingly succumbing to tourist-traps or being caught in the midst of smartphone-snapping hoards is nowadays avoidable, it still requires a bit of resourcefulness and dedication.
Airbnb has then used its knowledge to expand its mobile app services and facilitate the interaction between visitors and locals.

The San Francisco travel giant had presented the self-defined “Future of Travel” app on Thursday the 17th of November and for the big launch has commissioned a series of illustrated artworks, asking various artists across the globe to capture the place they live in.

Ray Oranges, a Calabria native but living in Florence since 2002, was called to represent the Tuscan city. The brief required the Artist to bring to the table his experience and knowledge of the territory, not only with his visual language but also with his choice of subjects.

“It is impossible to talk about Florence without mentioning the magnificent Brunelleschi’s dome, so that was an obvious choice,” says Ray, “it’s such an ubiquitous image. It has been printed on a vast array of merchandise: from books to mugs, from calendars to aprons, but it never fails to impress. Even if it’s the millionth time I see it: it’s the symbol of the city, and deservedly so.”

“I’ve added next to the Dome an icon that is probably not even on the radar of the many visitors who come to Florence,” continues Ray “, but equally striking in my opinion: the Church of the Autostrada. Created in the 60s by Michelucci, one of Tuscany’s most influential architects, it’s an extraordinary edifice that it’s excitingly modern, both outside and inside— I love being in that building, it’s so trippy! My passion for architecture is well known, and I liked the idea of representing an unusual aspect of Florence.”

“The whole composition is tied together by the rolling hills that surrounds the city and that makes this place so special.”

To see more of Ray’s work click here



 
Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Donna Moderna illustration of Milan



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Donna Moderna illustration of Palermo



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Donna Moderna illustration of Rome



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Donna Moderna image of Naples



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Wired UK Dinner Party



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Donna Moderna Nativity scene



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

The Pitch Fork Review



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

The Pitch Fork Review



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Oprah Magazine



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Usbek & Rica



Constant Flow: Matteo Berton’s on form with stream of editorial illustrations

Storytellers are by nature, inventive. Always motivated by new ideas, they let their curiosity lead their creation of fascinating landscapes and unusual subject matters. Perhaps this is why Matteo Berton constantly surprises us with his innovative exploration of space and colour. It’s also the likely reason why Matteo has a constant flow of editorial commissions. Over the last few months his illustrations have seen him determining dinner party etiquette for Wired UK, escaping to festival fields for The Pitch Fork Review (US), seeking out urban secrets for Donna Moderna (ITA), grappling with the future of immense American forests for Oprah (US) and relating humans with nature for Usbek & Rica (FRA).

So how does Matteo manage to conjure the details of such varied narratives? The clue is in the composition. Just as the differing articles present unique views of their topics, Matteo’s sensitive eye anchors them in unusual perspectival angles. ‘I like noticing details’ admits Matteo. ‘shifting from macro to micro is one narrative solution that I really love’. This approach is plain to see.

Matteo’s four illustrations for Donna Moderna capture the spirit of Palermo, Naples, Milan and Rome by considering how light controls the atmosphere of semi-urban expanse. His images’ off-centre rear view enables the viewer the sense of being a first-hand witnesses. Matteo’s ability to draw the viewer in takes flight from his own involvement with the scenes. ‘Most of the time I get inspired by overwhelming landscapes and architectures. I love feeling small in big spaces’. Like memories or snapshots in time, Matteo captures architecture’s sense of temporal infinity by stripping back the images to just two colours. Detail is then developed through a clever layering of lighter and darker hues against the bold stretches of monochromatic colour. Similarly in another illustration for Donna Moderna, a man setting up a Nativity Scene is positioned face on to the viewer so that they become enveloped into the narrative.

Matteo is equally in his element creating figurative scenes. Where his landscape works carry a calming purity, Matteo adapts his approach to depict the kinetic vigour of people in action. For Wired UK a more varied palette consisting of hues at peak saturation play off one another illuminating the lively conversations and ripe animation of dinner party guests.  As the host lays out cheese and guests linger over wine or peruse the ample bookshelf, Matteo’s warm representation lends the narrative a relatable familiarity. So where does Matteo look when creating his resonant illustrations? ’References come from everywhere’ admits Matteo. ‘I guess I first have a blurry idea of the image’s elements and then I go looking for them’.

In The Pitch Fork Review Matteo’s illustrations concentrate on the alternative escapism offered by the Phish festival. The image combines his natural instinct for nature with his observant portrayal of people and movement. ‘I’m definitely suited to work on this subject. I enjoy highlighting the contrast between insignificant human matters and the magnificence of nature’. Choppy, juxtaposed shapes add depth to the Phish fields as people blend seamlessly into the landscape. Similarly Matteo’s images for Oprah magazine depict the co-existence of man and nature. Using a reduced, contemporary aesthetic Matteo captures the haunting, desolate effect when man tries to fight organic matter.

For France Usbek & Rica’s Future of Mankind article, Matteo’s acute vision rekindles the harmonious relationship between modern humans and nature. ‘I decided to start playing with the angle of view’ Matteo admits.  Rather than a frontal or side view, land, sky and humans meet in compositional balance. With Matteo’s understanding of weight, shape and colour, it seems he has many stories to tell.

See more of Matteo’s work here



 
Investing wisely: Ray Oranges lends Northern Trust his sharp eye for New York Times feature


Investing wisely: Ray Oranges lends Northern Trust his sharp eye for New York Times feature


Investing wisely: Ray Oranges lends Northern Trust his sharp eye for New York Times feature


Investing wisely: Ray Oranges lends Northern Trust his sharp eye for New York Times feature


Investing wisely: Ray Oranges lends Northern Trust his sharp eye for New York Times feature

Money and Morals don’t necessarily go hand in hand. Yet Ray Oranges doesn’t shy away from non-obvious subject matters. His bold shapes and geometric compositions offer clarity to topics that range from the esoteric to the economic. Ray cleverly twists everyday forms so that recognisable objects and buildings reveal more than first meets the eye. When The New York Times’ brand marketing agency T Brand Studio looked for illustrations for a feature focused on environmental and social investment, Ray’s graphic designs capture the interception where money meets humanity.

Throughout this feature for Northern Trust, natural foliage flanks building blocks of urban space as city high-rises morph into notes and coins. ‘Northern Trust create eco-sustainable capital. It’s so important to introduce the optimistic aspect of eco-sustainability’ exclaims Ray. His positive approach to the project plays out throughout the imagery. Green hues are a nod towards the environment whilst Ray’s signature bright shades and uplifting skies lend the article a sense of optimism.

Illustrations bare dual symbolism as money combines with social conscience. ‘My imagination comes into its own when I make images with layered narratives’ explains Ray. “Although urban infrastructure is very suited to mathematical subject matters’. A curvilinear progression of rising towers that lift up towards the sun adds an architectural element to a traditional financial bar chart. A bold, earthy colour palette announces the positive impact of responsible investment.

Ray’s striking illustrations are a natural fit with digital features. When producing images for this article, Ray carefully considered technological elements such as web scrolling. His well defined shapes and use of popping colour translates into kinaesthetic visuals with fluid ease. Additionally, the digital format explores the potential of Ray’s work with arresting on-screen results. Ray himself embraces this digital direction and the opportunity it offers to ‘interpret illustrations with a more interactive, dynamic approach’. Combining organic forms, fiscal symbols and human action, the illustration asserts responsible investment as the root of positive environmental and social change. The effortless conversion of Ray’s illustration into moving graphics is an engaging call to the user.



 
Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 


Tea Time: Olaf Hajek creates evocative visuals for the re-branded packaging of YuYo 

In thinking of rich colours, vibrant blossom and escapist symbols, no-one more than Machas artist Olaf Hajek can inspire such vivid imagery. So when hot drink company YuYo looked to rebrand themselves with a Latin-American influenced identity, Olaf’s arresting illustrations brought their vision to life. 

Moving away from the brands’ original name as TeaTonics, YuYo hoped to evoke the idiosyncratic flavours of their ‘Yerba Mate’ drink. The change of name called for transformed packaging, and Olaf’s designs became the visual voice of YuYo’s spirit. Characters embellished in bold botanicals, curled cornucopia and quixotic creatures declare YuYo as a brand bursting with pungent aromas. Instead of the muted monochromes used by many tea and coffee competitors, Olaf’s curvilinear paintings announce the brand’s tagline ‘Escape the Ordinary’. 

Indeed it was YuYo’s founders’ Rosie and Charles’ own escape to South America that enabled them to discover Yerba Mate and create their brand. Building YuYo’s story around the sights, sounds and experiences they gained on their own travels, Olaf created original artwork that invites audiences to share the discovery of YuYo’s distinctive tastes. Olaf worked directly with Rosie and Charles to translate their photographs into stand-out visuals. Surreal shapes collide in an explosion that recalls the dynamism of South American artwork and the continent’s wild plants and animals. Olaf’s detailed brushwork and saturated colour pigments ignite curiosity as the packaging’s revitalised into an atmospheric festival of flavours. Yuyo’s new brand position as a unique blend distinctive from everyday tea and coffee is announced loud and proud with Olaf’s vibrant invitation to escape normality.
Discover more of Olaf’s work here



 
Christmas Spirit: Olaf Hajek captures seasonal magic for department store Breuninger


Christmas Spirit: Olaf Hajek captures seasonal magic with illustrations for department store Breunin


Christmas Spirit: Olaf Hajek captures seasonal magic with illustrations for department store Breunin


Christmas Spirit: Olaf Hajek captures seasonal magic for department store Breuninger


Christmas Spirit: Olaf Hajek captures seasonal magic with illustrations for department store Breunin


Christmas Spirit: Olaf Hajek captures seasonal magic for department store Breuninger

It’s not every day that you see a rouge tressed woman with Winter berries, floating nightingales and toy nutcrackers blossoming from her hair. Yet Olaf Hajek is known for just this style of rich and fantastical imagery. So when luxury German department store Breuninger looked to sprinkle some yuletide magic, Olaf’s illustrations became a dreamy fit.

Olaf’s work usually takes flight from the realm of myths, mystery and reverie. Weaving intricate details into surreal scenes, Olaf conjures narratives where nothing is what it seems and everything is possible. Scenes beckon for closer inspection as organic forms, flora and fauna intrigue and delight. For this project, Olaf was commissioned to embellish the exterior, street-walls of Breuninger. The result? A wondrous lady, accessorised by a bursting mane of exciting objects and joyful creatures, gazes out from the store in a blaze of royal tones. Just like the alluring array of gifts and treasures brimming inside the Breuninger shop floor, Olaf’s lady captures the gaze and demands a second look.

Covering the perimeter of an entire two sides of Breuninger, the uplifting jubilation of the scene certainly adds a festive spring to the step of passers by. Olaf’s Christmas lady symbolises the joyful spirit and mesmerising attraction of Breuninger. Therefore naturally it made sense for them to also champion his illustrations on their e-store. Here, a vivid close up of the original image forms an impelling advent calendar for shoppers to experience the Christmas merriment online. After clicking on each calendar date, users see a selection of Breuninger’s daily gift recommendations illuminated by Olaf’s vibrant Poinsettia and a drumming soldier-boy.  With Olaf’s dreamy visions channelling the Festive spirit both in reality and digitally, it seems a very merry Christmas can be had by one and all.



 
Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Ph:Minna Suojoki



Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Ph:Minna Suojoki



Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Ph:Minna Suojoki



Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Ph: Minna Suojoki



Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Jonathan's initial sketches. Originally they showed a more forceful aspect of the players. This was later changed to highlight their energetic fighting spirit.



Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Jonathan's initial sketch for the IT themed 'day at work' wall art.



Smiles for the Mind: Jonathan Calugi’s winning illustrations at Norway’s DNB Arena

Staying top of the game is no mean feat. When you’re a leading ice hockey team, it requires technical skills, energy and the ability to work together as one. Qualities shared by Jonathan Calugi’s whirling order of interconnected lines. So when digital technology and communication brand Bouvet wanted to share their lasting relationship with Nordic ice hockey team the Stavanger-Oilers, Jonathan’s illustrative style surfaced as a winning match.

Hoping to aid positive vibes within the DNB-Arena and business rooms, Bouvet chose Jonathan’s work to bring a ‘smile to the mind’ after it was presented by design agency Montaag in collaboration with Machas. The Machas team managed the communication concept working with Jonathan to create two large scale wall drawings.

The end result? Imagine watching a game of ice hockey with your eyes slightly ajar. What would you see? Perhaps quick movements, curvilinear stretched forms and dashes of bold colour. You may sense the elation, excitement and cheering in the arena around you. Now imagine this abstracted vision and passionate spirit distilled into intertwining lines and you have Jonathan’s impactive designs. Lively kinetic transitions see Jonathan’s playful spacial layering as audience and athletes connect.

Now to bring this collaborative sense of fun into the workplace. Fingers flex and brains get switched on as workers wire up to exchange ideas in Jonathan’s interconnecting grid of people, technology and communication. Clever details in the simplified compositions mean there’s always something new for eyes.

“We knew that collaborating with Jonathan would create work of impact. Again he surprised us and did work that we never could have imagined, brilliant work” exclaims Montaag designer and partner Øyvind Kristian Tendenes.

“Calugi’s ability to communicate and illustrate ‘a day at work’ and ‘a hockey game’ in a style that gives you a ‘smile in the mind’ is something completely new in the arena and has been a massive success for the client”. Discussing the project with the client, Øyvind noted that Bouvet employees embraced Jonathan’swork, as they connect and identify with his illustrations. In the words of Øyvind, “the people working at DNB-Arena and the players of the Stavanger-Oilers really enjoy the hockey illustration and say that they ‘see new images all the times’, ‘it has captured hockey in a new way’ and ‘gives energy and really fits the arena with beautiful lines’”.

In fact the designs were so successful that new merchandise featuring the illustrations are set to be created. With Jonathan’s lively images everyone can take away a piece of the action.



 
Paper pop-up: Wanda Barcelona creates Private Collection’s pop-up store


Paper pop-up: Wanda Barcelona creates Private Collection’s pop-up store


Paper pop-up: Wanda Barcelona creates Private Collection’s pop-up store


Paper pop-up: Wanda Barcelona creates Private Collection’s pop-up store


Paper pop-up: Wanda Barcelona creates Private Collection’s pop-up store

We are used to associating the words pop-up and paper with playfully inventive books, but when we are talking about Wanda Barcelona, who have made a career out of exploring the limitless possibilities of paper, the two words open up to a new world of possibilities.

And that is the case for their latest collaboration with luxury Arabic sandal brand Private Collection, for which the studio has created an original temporary space in the Dubai Mall out of paper.

Situated in the front atrium of the Dubai Mall, the pop-up’s walls were surprisingly made of feather-light golden paper strands woven into intricate square panels. The result? A temporary treasure chest as intriguing from its exterior walls as the interior items waiting inside.

Further still, the popup was a fitting tribute to the country’s own architectural details. The intertwined paper features of the shimmering walls became a fitting homage to the Arabian penchant for patterns and geometric decoration. With a heavy foot fall flowing into the space, it seems that Wanda looks set to prove to the public that paper can take flight in any form imaginable.

See more of Wanda Barcelona works here



 


Inner States: Leonardoworx’s video for Elena Ghisellini


Inner States: Leonardoworx’s video for Elena Ghisellini


Inner States: Leonardoworx’s video for Elena Ghisellini


Inner States: Leonardoworx’s new video for Elena Ghisellini

The best relationships are built on trust, and this could not be truer of the collaboration between Leonardoworx and Elena Ghisellini. The luxury fashion accessories designer was so impressed by their first project together that not only did she ask Leo for a second instalment but she also gave him complete creative freedom. ‘We are a super-combo!’ exclaims Leo. ‘It’s amazing how our taste and creative process are so similar’.

‘Everything started when Elena called me because she needed a new animation to embody the collection’, Leo recalls. ‘I wanted to create a visual journey, a story about the Ghisellini woman and her personality, all set against epic abstract landscapes inspired by Elena bags’ elements’.

So what do the multimedia artist and the leading Florentine fashion genius have in common? ‘For a start, we both love geometrics. We use the same basic three angles, and our work stems from there. It’s a very organic approach’ explains Leo. ‘these geometric foundations provide the initial spark and our creativity, which is quite fluid, ensure that every piece is completely different’.  Elena’s train of inspiration leads to intriguing symbols such as her signature feline faces, but it is mostly the Ghisellini woman that holds the same qualities intrinsic to Leo’s work. ‘Elena designs for women that are strong, focused and yet still passionate about living life to its fullest’ Leo reveals. ‘It is a woman that can walk through flames, fly above clouds — she can do anything she sets her mind on! And that is the connection between Elena’s and my work: both are strong, both have something to say and have deep emotional inner states’. To realise Elena’s brief, Leo channelled his own interpretive prowess. ‘In my opinion, the goal was to express the naturally unlimited force of this woman through an unforgettable audio-visual experience’.

Despite the pair’s similarity, the project wasn’t without a challenge. ‘Elena came to me nine days before the event launch she needed the film for. She showed me the mood paper and said she would like to see the video only when finished’. With complete free creative reign yet intense time limits, Leo had to act fast. ‘I think I slept only a few hours during those days,’ laughs Leo. Multitasking became key to the project’s success. ‘When I had an animation scene ready, I launched the render so I could work on the music’.

Leo imaginatively translated Elena’s concept with great speed. ‘Although we come from different fields, our similar creative approach and taste really helped to secure the success of the project. I explored the idea of Inferno and Heaven and told the story of how these elements combine. The figure in my tale travels in an abstract landscape, she oscillates between dark and angelic places, informed by the enigmatic states of the environment she visits’.

Guests at the press launch were treated to a captivating immersion into Elena’s conceptual space. ‘There was the perfect balance between the location, the bags and my video projected on four different walls. We all had a good time, and the event pulled in a really cool, interesting crowd’.  Did Leo have a favourite scene? ‘Definitely the last one, when the white sphere disintegrates in a circular movement revealing a crystal sphere inside. It’s so powerful, clean and completely represents the video in an abstract way. It gives a sense of something returning but yet different each time. The journey is never ending’.

See more of Leonardoworx here.



 
Jäger und Sammler: Olaf Hajek new solo exhibition


Jäger und Sammler: Olaf Hajek new solo exhibition


Jäger und Sammler: Olaf Hajek new solo exhibition

There’s a delicate line between fine and commercial art — and Olaf Hajek knows all about delicate lines. His meticulously detailed brushstrokes and multi-layered aesthetic allow him to be a masterful illustrator and a potent fine artist. And Olaf’s latest solo show at the Anna Jill Lüpertz Gallery in Munich opening on the 3rd of November takes his work to new heights.

The exhibition’s ‘Jäger und Sammler’, featuring in full the ‘hunter-gatherer’ series of paintings, is layered with themes of concealing and revelation. “I was playing with the idea of masks and identities and the relationships of humans with nature” explains Olaf.  Measuring around 100 centimetres wide and 150 centimetres tall, the surreal twelve new narratives tell arcane stories of compelling firewatchers, ancient forests and cryptic folklores.

“I was taking the South German old Mardi Gras aesthetics as an inspiration” Olaf continues. Although the figurative compositions reference a classical look and feel, their bewitching vigour allows parallel lands to co-exist with the viewer, evoking an omniscient presence. Intricate details invite a closer look before morphing into uncanny, familiar symbols. Colours burst out from the ornate scenes before fading into dissolved background textures. It is as though Olaf conjures the arresting immediacy of vibrant memories before enchanting viewers into the painting’s elusive world of ambiguous dreams, desires and the subconscious.

Olaf’s paintings, as well as his book cover designs, editorial and advertising works, take inspiration from fascinating characters, exotic cosmos and spellbound dreams, often engaging the enigmatic depths of the human spirit and the mysticism of the imagination.


JÄGER UND SAMMLER – A SOLO SHOW BY OLAF HAJEK

03 NOVEMBER - 26 NOVEMBER 2016

Anna Jill Lüpertz Gallery München
Brienner Strasse 48
80333 München

See more of Olaf’s work here.



 
Wedding flowers: Wanda Barcelona’s mesmeric window scenes for Pronovias


Wedding flowers: Wanda Barcelona’s mesmeric window scenes for Pronovias


Wedding flowers: Wanda Barcelona’s mesmeric window scenes for Pronovias


Wedding flowers: Wanda Barcelona’s mesmeric window scenes for Pronovias


Wedding flowers: Wanda Barcelona’s mesmeric window scenes for Pronovias

Dani Mancini from Wanda Barcelona outside Pronovias in New Bond Street, London.



Wedding flowers: Wanda Barcelona’s mesmeric window scenes for Pronovias

In worldwide wedding brand Pronovias’ continued quest to breath life into fantastical bridal dreams they called Wanda Barcelona to inspire shoppers. The pairing couldn’t have been a more perfect marriage. Inti Velez Botero, Dani Mancini and Iris Joval from the Wanda team certainly know a thing or two about building reality out of reverie. But with Pronovias having 4000 points of sale in 105 countries, this project required Wanda to deliver dreams on a colossal scale.

“Pronovias contacted us in 2015 and offered us the design and production of all their window displays, 2 a year” explains Dani. The exciting proposal not only required the team to envisage an artistic concept for their mesmerising paperworks. They also had to get creative with the implementation of their window scenes. Just as every memorable fairy-tale has the structure of a complex plot, Wanda Barcelona had to conceive a sound design solution for their captivating pieces to take flight. “Designing Pronovias is always a huge challenge: we have to work with a limited budget, a humongous production and yet still must create something impressive and potent” continues Dani. The team had to concoct an effective scheme that could translate on a mass scale whilst also being easy and simple enough for each store’s visual merchandiser to assemble. Wanda always has a hands-on approach to their work but as Dani states “it is impossible for us to travel to 105 countries so we have to produce a complete set of instructions so that anyone can rig it”.

The final concept for Wanda’s second worldwide window display? “A downpour of vegetation, inspired in wisterias, weeping willows and hanging plants. A sublime backdrop for a wedding dress”. With 34,000 bronze and pink paper plants, meticulously packed for their journey into boutiques world over, Wanda Barcelona’s garden of delight was truly able to blossom.

See more of Wanda Barcelona’s work here



 
Defining Style: Jonathan Calugi’s new illustration for Omotesando Hills


Defining Style: Jonathan Calugi’s new illustration for Omotesano Hills

Jonathan's rough for the collaboration



Defining Style: Jonathan Calugi’s new illustration for Omotesano Hills


Defining Style: Jonathan Calugi’s new illustration for Omotesando Hills

When Omotesando Hills shopping mall in Tokyo wanted to design their Summer Edition catalogue they looked to Jonathan Calugi to capture the excitement of the new season. As a destination that inspires transformative trends, Jonathan’s sinuous lines reflect the evolving fashions of shoppers. 

His work for Omotesando Hills marks another collaboration in Jonathan’s new style. His signature illustrations regularly follow singular flowing lines often looking like intricate doodles. Here Jonathan’s graphics gain an elongated sophistication to entwine individual figures into a connected narrative. Four diverse figures enjoy the rich pickings of the mall in a bold intersection of gestures, shapes and colours. Reflecting the campaign’s theme of LOVE and MODE, the characters’ sense of kinetic vigour vibrantly unites their shared love of fashion. Jonathan offset vivid yet contrasting hues to mirror the variation of personalities that choose Omotesando as their top clothing, beauty and food destination. Jutting, abstracted bodies nod towards edgy tastes and presents the innovative light, visuals and sounds that fill the mall space.  Yet it is the clever simplicity of Jonathan’s swirling figurative outlines that reveals the true essence of the story.

See more of Jonathan’s work here



 
Architectural Positivity: Ray Oranges’ bright future for Icon Magazine


Architectural Positivity: Ray Oranges’ bright future for Icon Magazine


Architectural Positivity: Ray Oranges’ bright future for Icon Magazine


Architectural Positivity: Ray Oranges’ bright future for Icon Magazine


Architectural Positivity: Ray Oranges’ bright future for Icon Magazine


Architectural Positivity: Ray Oranges’ bright future for Icon Magazine

Architecture is concealing a great problem. When design and architecture magazine Icon decided to put the UK’s social housing issues under fire, it called Ray Oranges to inspire the new breed of architects. What better way to translate the utopia captured by Icon’s leading feature than through Ray’s visionary compositions?

Space to dream is a recurrent theme in Ray’s artwork. For this issue of Icon, Ray’s work narrates the story of a vibrant future that architecture has the potential to achieve.  Leading the way with his bright graphics and simple, well chosen details Ray’s illustrations bring the promise of tomorrow. His decluttered structures leave room for the imagination to take flight. Light and shadow exist in juxtaposed play, working in tandem to create a compelling absence that narrates a bold presence.  His vast urbanscapes call the minds and abilities of architects everywhere to visualise ambitious concepts and palpably act upon ideological aims. Capturing the futuristic foundations of chimeric yet functional housing is a challenging balance. Using a jewell palette of jade green, turquoise, ochre and coral to offset hues that mirror a pastel sunrise, the weight of reality is lifted by optimism. With Ray’s insightful vision of voluminous walkways, floating houses and streets in the air he spins a sense of collective hope.

Icon and Ray were destined to slot together. His background in product development and studies in Architecture enable Ray to marry aesthetic appeal with an innate understanding of responsible design. For this feature, the argument goes that architects must reconsider their working practise and take the reigns to positively launch tomorrows social effectivity. Icon’s article examines how the discipline once constructed buildings made to matter in people’s lives and argues that today’s urban infrastructure instead centres around luxury apartments and capital gain. In Ray’s seamless integration of Utopian belief with systematic contours the spirit of architectural optimism well and truly lives on.

See more of Ray’s work here



 
Wanda Barcelona for Drupa: Transforming Spaces


Wanda Barcelona for Drupa: Transforming Spaces


Wanda Barcelona for Drupa: Transforming Spaces


Wanda Barcelona for Drupa: Transforming Spaces


Wanda Barcelona for Drupa: Transforming Spaces




Wanda Barcelona for Drupa 2016: Transforming Spaces

Filling the colossal walls of the biggest print and cross-media trade show, Drupa in Dusseldorf would be a difficult prospect for most. Filling these spaces entirely with paper is even more of a challenge. Not for paper design studio Wanda Barcelona. ‘Drupa commissioned us to create two installations for their two most important public spaces inside the fair grounds; the Entrance Hall and the Drupa Cube’ says Daniel Mancini, the group’s founder and designer in charge. The team’s background in architecture, design and art regularly sees them exploit the potential of paper with mesmerising effect. The astonishing results of their installations at Drupa is no exception.

For the Wanda team, the ability to transform Drupa’s space came as a dream project. ‘For the entrance Hall, we designed and built an impressive Wisteria floating garden. 40,000 pendulous racemes created by more than a million flowers suspended elegantly under a crystal dome that bathed our sculpture with mesmerising light, changing it´s hue across the day’ explains Daniel. The team’s artistic inspiration arose early on. The strong Japanese influence over the city of Dusseldorf materialised into an immersive experience interpreting the light, floral beauty of Japanese gardens. The resulting ethereal wonder of the gossamer structure created a breathtaking display for visitors.

Wanda’s creative freedom had further reign in the Drupa Cube. ‘We created two colossal walls made out of 3,400 pendant papers, each one unique, with wisteria laser-cut branches forming six vast climbing vines’, continues Daniel; “  We used white paper and printed over one of its sides using the 6 Drupa colours, which were visible through the cut-out flowers. Each wall was 27 meters long and 8 meters high. 3,400 individually unique pendant papers created two walls measuring 27 meters long and 8 meters high.’ The artworks reflect Wanda’s signature approach of combining traditional artisanal skills with innovative new technologies.

The installation emerged as Wanda’s largest scale project to date and required the team to deliver ‘something humongous, mesmerising and blissful—with hints of spring. After over a year of meticulous planning, making and creating, the practical reality of such large scale work saw the team delve into new skills. A fear of heights was not an option for the Wanda team. ‘The eight of us who went to Dusseldorf had to take a course on driving construction cranes and get a diploma to be able to work at such heights. It was definitely an exciting and challenging project as we spent weeks designing the structure. Paper is a very light material, but as we were working with a conspicuous amount of paper, the total weight of the installation became significant, and we had to put extra attention into supporting such weight using beautiful and almost imperceptible structures.’ Combining the ephemerality of paper with expert prowess, Wanda’s blissful oasis offered Drupa visitors an escape into a world where the chimeric potential of paper took full flight.

See more of Wanda Barcelona’s work here.



 
The Design of Life: Ray Oranges for Sephora


The Design of Life: Ray Oranges for Sephora


The Design of Life: Ray Oranges for Sephora


The Design of Life: Ray Oranges for Sephora


The Design of Life: Ray Oranges for Sephora


The Design of Life: Ray Oranges for Sephora

Milan Design Week is an event of such magnitude that an ever-growing, international crowd gathers each year in Milan to enjoy the best design has to offer. 
The “Salone Del Mobile”, as Italians commonly refer to it, has overgrown his initial in-the-known industry devotees to engage a broad and enthusiastic audience. To celebrate what has become the most important event in Milan, Sephora and event agency Exhibita invited Ray Oranges to redesign the beauty chain largest store window in the city overlooking the newly renovated Piazza Gae Aulenti.

Ray used the windows’ irregular pattern as a grid to develop a bold yet elegant composition, seamlessly tying together Sephora’s “Mummy Chic” campaign key features with design objects.

To achieve such result, Ray stripped down the elements of the composition to their essential shape and arranged them with a smart play with scale and a restricted colour palette. 

In the process of removing all is not strictly necessary,  Ray opted for leaving few spots on the window clear, thus creating a dialogue between the inside of the store and the artwork, reinforced by few 3D elements such as a dot-shaped orange seating.

Aptly named “The Design of Life” the installation shows how design permeates and enhances every aspect of our life.

To see more of Ray’s work click here.



 


LEONARDOwORX reinterpret ADOBE logo for the launch of the Marketing Cloud


LEONARDOwORX reinterpret ADOBE logo for the launch of the Marketing Cloud


LEONARDOwORX reinterpret ADOBE logo for the launch of the Marketing Cloud


LEONARDOwORX reinterpret ADOBE logo for the launch of the Marketing Cloud


LEONARDOWORX reinterprets ADOBE logo for the launch of the Marketing Cloud

It just take a quick look at Leonardoworx’ social platforms to notice that he is constantly creating new art. The man is unstoppable. Commissioned jobs are sitting alongside personal works in a fascinating world that blurs the line between the two.  It is not uncommon that the boldness and sheer visual beauty of his personal works have inspired clients to commission a similar treatment for their projects — and this exactly is what happened with his latest collaboration with Adobe.

Soon after the release and the success of the Instafluid Series, a series of short animation in which lightweight materials are floating in a nondescript gallery environment, the Californian software giant contacted Leonardoworx to use that treatment on their iconic logo for the launch of their Marketing Cloud.

“The art director of Adobe got in touch after seeing one of my most recent personal projects called Instafluid. It was a series of 15 seconds animations where abstract shapes moved like fluids but had the texture of a fabrics”, Leonardoworx recalls.

“The idea for Instafluid came about as a reflection on 3D software: nowadays it is quite tempting to simulate the physics of everyday lives. But in my opinion is more interesting to subvert the physical laws and find a visual common ground between reality and imagination.”

“Adobe was looking to produce a 13 seconds animation in which an abstract fluid morphs into the Adobe logo. It had to represent a sort of trophy, hence the gold material. First I had to find a balance between shutter-level (including the abstract animation), morphing and the Adobe logo. As the materials had to be metallic, different from the ones used in Instafluid project, I had to do several tests before I could find the right combination of textures and colours. Last but not least, Adobe specifically asked to achieve a look and feel that was less “digital” and “more organic” whilst keeping the logo immediately recognisable - a simple brief but a lot of thought went into it!”

This is not the first collaboration with Adobe: “Correct, I had the pleasure to be involved with The Bully Project Mural, an artwork presented at the Adobe Max in Los Angeles to support the charity which helps raise awareness about bullying. They also used one of my “Nassa series” artwork for the homepage of the Adobe site on the occasion of Black Friday.”

See all Leonardoworx’ previous collaborations with Adobe here
See the previous collaboration between Leonardoworx and Adobe here



 
Jonathan Calugi collaborates with Nike again


Jonathan Calugi collaborates with Nike again


Jonathan Calugi collaborates with Nike again


Jonathan Calugi collaborates with Nike again


Jonathan Calugi collaborates with Nike again


Jonathan Calugi collaborates with Nike again

After designing various tee graphics and the ubiquitous doodle style “Just Do It” that can be found printed on Nike Town bags all over the world, Jonathan Calugi collaborates with Nike once again, this time for one of their Milan flagship stores.

Jonathan has created for the central Corso Buenos Aires store, a site specific 12 meters mural of Nike’s “There Is No Finish Line” call to action — the Calugi way of course!

Each letter is a one-line style illustration of men and women training together mixed with some of Milan’s most iconic locations and Nike logos, from the classic Nike Air to Milan’s Red Snakes Running Club, from retro Oregon to Inter A.C.

The mural is a permanent installation and is visible during normal business hours.

See more of Jonathan’s work here.



 
Editorial Update: Ray Oranges lastest works for Monocle Magazine


Editorial Update: Ray Oranges lastest works for Monocle Magazine


Editorial Update: Ray Oranges lastest works for Monocle Magazine


Editorial Update: Ray Oranges lastest works for Monocle Magazine

Illustrators normally work on a project basis although it is not rare to see one commission blossoming into a fruitful collaboration. And this is exactly what happened between Ray Oranges and Monocle: from an editorial feature to the cover The Escapist, Monocle’s bi annual publication, the team of the prestigious lifestyle magazine seem to have found in ray an exciting new artist to give shape to their creative vision.

Ray has been recently commissioned to illustrate Timekeeping & Penmanship, Monocle’s insert focusing on luxury accessories;  our Florentinian artist has created for the insert cover an elegant juxtaposition of two stylized shapes of a pen and a watch, which the geometrical shades perfectly balances the composition whilst the bright and warm, summery color palette.

And speaking of summer: in the following issue, Ray was called to illustrate the view from a window of train, where warm nuances and faraway places and landscapes,  inspire the readers imagination with the upcoming summer season.

To see more of Ray’s work click here



 
Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign


Never Stop Learning: Jonathan Calugi x Singapore’s LifeLong Learn Campaign

Singapore’s government is very serious about education and they have developed a selection of free courses aimed at different age groups: whether you are a young family with children or a senior citizen it’s never too late to embark on a new career path or to learn a new skill. Sounds good but quite serious? Not at all! Learning can be fun and it is better if it is shared together!

Based on this concept, Y&R Singapore indentified Jonathan Calugi’s style as the perfect fit to capture in beautifully simple and playful images both the message as well as the broad range of courses available.

Jonathan used his one line style to create a series of images in which all the characters are connected and joyously share the same experience, learning together and having fun.

The campaign was developed into a integrated campaign that included ATL, BTL, digital and of course events and Jonathan’s characters were spotted everywhere in Singapore from billboards to cut outs at the actual event, on the internet as well as on brochures.

See more of Jonathan’s work here.



 
Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek




Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek


Machas welcomes Olaf Hajek

It is with tremendous excitement that we are announcing that Olaf Hajek has now joined Machas. Olaf’s “painterly illustrations”, where folk and primitive art are combined with contemporary elements and symbols of different cultures, are a milestone in the illustration world.

Whether commissioned or independently initiated, each artwork distinguish itself for being meticulously painted, sometime on paper, sometimes on other surfaces such as wood or chipboard. If required, the artwork is subsequently scanned allowing Olaf to grace installations, packaging, textiles and animation with his wonderful visions.

What it is even more impressive, is that Olaf managed in his extremely prolific 20 years career to achieve what most illustrators only dream of: successfully balancing fine and commercial art, often bridging the skills learnt in one field to the other, whilst always maintaining his distinctive visual approach.

It is so refreshing to see that each brief is welcomed with enthusiasm and a propositive mindset that lead to the extraordinary outcomes that he’s well renewed for.

Although Olaf has been working with brands such as Coca Cola, Mercedes, Lotte, Mont Blanc, Swatch amongst others, exhibited in London, New York, Atlanta, Buenos Aires, Berlin, most recently in Cape Town and published three monographs with German art publisher Gestalten, he has one of the humblest and most positive personalities in the industry that leaves a lasting impression on anyone who has met him.

All those characteristics make everyone here at Machas very proud to start this collaboration with such an outstanding artist and please enjoy this section of works as a preview of what still has to come.

to see more of Olaf’s work click here



 
Hélène Builly: editorial inspirations

Stylist



Hélène Builly: editorial inspirations

Hatier



Hélène Builly: editorial inspirations

Hatier cover



Hélène Builly: editorial inspirations

Le Parisien



Hélène Builly: editorial inspirations

Telerama



Hélène Builly: editorial inspirations

L'OBS



Hélène Builly: editorial inspirations

La Rue cover



Hélène Builly: editorial inspirations

Wired



Hélène Builly: editorial inspirations

L'OBS



Hélène Builly: editorial inspirations

L'OBS



Hélène Builly: editorial inspirations

Lately Hélène has been working on several international editorial contents, capturing the audience with charming photo-realistic collages and intriguing storytelling.

Editorial for: Wired, Le Parisien, La Rue, L’OBS, Hatier, Telerama.

to see more of Hélène’s work click here



 
JONATHAN X ES MAGAZINE


JONATHAN X ES MAGAZINE


JONATHAN X ES MAGAZINE


JONATHAN X ES MAGAZINE


JONATHAN x ES MAGAZINE


JONATHAN x ES MAGAZINE


JONATHAN x ES MAGAZINE


JONATHAN x ES MAGAZINE


ES MAGAZINE REDESIGNED FOR “ELEGANCE” BY JONATHAN CALUGI

If in the last couple of months you’ve passed by the London Underground and picked up a copy of ES Magazine (one of the best free fashion magazine around), you might have seen some very familiar dancers and your guess was right: Jonathan Calugi has been busy experimenting with his latest minimal style.

Jonathan’s dancers are appearing in the magazine together with some very stylised, one-line hands that are cheekily interacting with the photos; the graphic and sleek artworks dotting the glossy pages have appeared to be a very smart way to spice up product and event features.

The collaboration with ES Magazine will continue throughout the upcoming months —  try to spot the others!

See the article on Design Week.

See more of Jonathan’s work here.



 
MATTEO BERTON: WHAT A WAY TO START!

Monocle



MATTEO BERTON: WHAT A WAY TO START!

Monocle



MATTEO BERTON: WHAT A WAY TO START!

Wired UK



MATTEO BERTON: WHAT A WAY TO START!

The New Yorker



MATTEO BERTON, WHAT A WAY TO START!

Since joining Machas, Matteo Berton has been incredibly busy working with some of the most influential magazines, such as Monocle, Wired UK and The New Yorker.

His interesting blend of architectural elements, human figures and subtle colour palettes was immediately picked up by the editors, who decided to commission him straight away.

Matteo says about the experience: “I used to buy all those magazines and spent hours reading them and now I am so excited to finally had the chance to collaborate with them - all at once!”

See more of Matteo’s work here.



 


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation


Wanda Barcelona x Taschen windows installation

Paper Art studio Wanda Barcelona dived into TASCHEN’s extensive book collection to create the #Taschenworlds windows installation, a series of magical landscapes mixing natural and cultural wonders from some of German publisher’s bestselling titles.

The collage-inspired installations were developed by Wanda integrating iconic images straight from the books’ pages with different techniques, from 2D cut outs, 3D elements, popigami inserts, all whilst providing display supports for selected books. To add further depth of field to the composition, Wanda Barcelona finished off each window with a vinyl layer.

As all the displays were double-sided, the #Taschenworlds experience was taken inside the store as well and the lucky guests of the Milan store could also enjoy a splendid re-interpretation of the logo placed on luscious bush of roses and Andy Wahrol’s Polaroid plinth display surrounded by a swirling flight of weightless butterflies.

The installations were visible in all TASCHEN’s flagship stores around the world and Wanda themselves designed all the elements to be easy to ship and assemble.

To see more of Wanda Barcelona’s click here.



 




Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love


Jeff Rogers for Diet Coke’s Re-Tweets of Love

Diet Coke has taken re-tweets to the next level, not by just sharing the fans’ messages on its social media platforms but by putting them out in the real world as beautifully designed artworks on billboards, accessories, magazine pages and more.

Machas’ lettering artist supreme Jeff Rogers was one of the artists called to give shape to the cheerful messages delivering a captivating artwork featuring both lettering and illustrative elements all created in the trademark white black and red nuances.

His instantly recognisable artwork popped up on a massive LED billboard in Times Square, appeared on various magazine and gracefully adorned accessories like towels or iPhone covers — even a guitar case!

To see more of Jeff works click here



 
LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS


LEONARDOWORX’ INFINITE NUMBERS

When he’s not busy with his commissioned work or skating a good two hours a day, Leonardoworx somehow manages to find the time to nurture his personal projects, a personal playground where to test new techniques and new concepts.

The latest personal project to go live is Infinite Numbers, a series of one-line calligraphy applied to 3D flowing paint artworks. Sculpted, glass-like integers are set against the anonymously sleek background of contemporary art gallery and, as with most Leonardoworx’ creations, they are much more than just a pretty image.

“Infinite Number is a reflection on the infinite numbers an integer can contain beyond its floating point (for the non-initiated the floating point is also known as decimal point, a dot or comma that indicates the presence of numbers smaller than 1)” explains Leonardoworx. “It sounds very abstract but thanks to this system we can quantify the distance between galaxies or the diameter of an atomic nucleus,  always with the same unit of length. As a result of this dynamic range, all the numbers can be represented are not uniformly spaced and are all different.”

“I wanted to reflect this in the artwork so I started from an handwritten integer (very analogic!) that I reproduced into a 3D environment. I then represented all the numbers after the floating point as a series of grading colours and different textures applied to the 3D models. As with the Iterative Method, behind a beautifully looking artwork lies a strong mathematical system.”

Since its release the Infinite Number series was heavily featured from the likes of Adobe, Abduzeedo, Betype and Behance. See more of Leonardoworx’ portfolio here



 
MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR


MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR


MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR


MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR


MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR


MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR


MACHAS BRAND NEW: MATTEO BERTON, ILLUSTRATOR

Machas is constantly searching for new talent and when we came across the work of Matteo we knew there was something special about him. The portfolio we saw was compelling yet raw. Each artwork immediately captured the gaze with unexpected prospectives and complex compositions, whilst the use of color was almost instinctual, expressive, underlined by the use of thick brushes and few tighter lines.

Despite starting taking drawing classes only at the age of 18, Matteo posses an interesting mix of works, where branded content sit side by side with book illustrations and concert flyers, proving his hand to be comfortable with a broad range of subjects, from architecture to the human figure, from objects to fantastic creatures.

“My style has changed a lot recently ,” recalls Matteo, ”but there are few things that are a constant in the way I illustrate: first and foremost the attention to composition, which is always of primary importance to me. Other elements are definitely limited palette of colours and the stark contrast of the human figure against the great outdoors —  whether it is natural or urban, I love landscapes as it is an exciting challenge to work out an effective and stylised composition.”

The attention to composition and the dramatic use of the point of view is definitely a distinctive trait of Matteo’s work, “and I think that is because I first started in comics”, suggests Matteo. “I always had a clear idea of the directorial choices I wanted to take and how I wanted to experiment with camera angles and light, as these are the tools I use to guide the viewer to what is important for me.”

Awarded with the 2016’s gold and silver medal of the Society of Illustrators of New York, Matteo has just completed commissions for The New Yorker, Airbnb, Monocle and Wired UK whilst working on illustrating Jules Verne’s book for Italian publisher Mondadori due to release early next year.

See more of Matteo’s portfolio here.



 
When type meets abstract illustration: Ray Oranges & Federico Landini prints


When type meets abstract illustration: Ray Oranges & Federico Landini prints


When Type meets abstract illustration: Ray Oranges & Federico Landini prints


When Type meets abstract illustration: Ray Oranges & Federico Landini prints


When Type meets abstract illustration: Ray Oranges & Federico Landini prints


When Type meets abstract illustration: Ray Oranges & Federico Landini prints


When type meets abstract illustration: Ray Oranges & Federico Landini prints

Ray Oranges’ rigorous illustrated shapes has met the meticulously exact type of Federico Landini to create four limited edition prints. The project, a spontaneous collaboration between two long time friends, was originated from the shared passion for creativity and went on to win the 2016’s Type Directors Club Certificate of Typographic Excellence. As Ray admits “Federico and I both have a shared love for geometric, rational, angular art and I immediately loved the idea to collaborate on a illustrated version of his type”.

The inspiration for the artwork came from a very personal approach aimed at creating a colourful patchwork of letters: “we focused from the very beginning on two, very different approaches,” recalls Federico: “ to develop very colourful and geometric shapes, even if they weren’t that easy to read, whilst leaving room for the viewer to experience each artwork with her own imagination.  I think Ray’s art allows a multiplicity of point of views and I wanted to explore it through my type design.”

“We chose the four words Life, Love, Home, Time because they are the axis of human existence,” tells Ray. “Four universal concepts that happens to be all four letters words —  quite convenient as well!” adds Federico.

The project is the first collaboration between Ray and Federico and it was a surprisingly rewarding experience, “ a chance to participate to a completely different creative process” as Ray puts it.

The project was submitted to the annual Type Directors Club and was awarded the Certificate of Typographic Excellence award, a welcomed recognition of Federico’s excellent typographic work and Ray’s art versatility.



 
Helene Builly x Wired Uk - Out now!

Helene Builly's illustration



Helene Builly x Wired Uk - Out now!


Helene Builly x Wired Uk


Helene Builly x Wired Uk - Out now 2


Helene Builly x Wired Uk - Out now 3


Hélène Builly for Wired UK - Out now!

Wired UK February issue now in the newsstand features Machas Artist Hélène Builly, the latest addition to our roster —  in fact Wired’s deputy editor Ben Fraser was so impressed with Helene’s portfolio that decided to commission her straight away.

Machas’ new collage artist created 12 spots illustrations for the Food of The Future issue and can be found throughout the magazine and on the online website, showing how incredibly versatile her style is.

What a great way to celebrate out first collaboration with Hélène and expect more of her work in Wired UK March issue!



 
NIKE VEM JUNTO


NIKE VEM JUNTO 2


NIKE VEM JUNTO 3


NIKE VEM JUNTO 4


NIKE VEM JUNTO 5


NIKE VEM JUNTO 6

Photo by Gleidson Rocha de Souza



RUN TOGETHER: NIKE VEM JUNTO

Vem Juntos, Nike Rio do Janeiro’s new online platform, promotes running as a movement for positive change, not just for the individual but for society as well.

The platform is designed to improve the running experience and training whilst bring people together in a positive and fun way, sharing experiences and creative ideas.
For the launch of the new project, Nike invited Machas’ Artist Fernando Chamarelli to create a mural in Rio de Janeiro, in the central area of Arcos da Lapa.

Fernando who has produced outstanding outdoor art in the past (most notably a 28 meters long mural at SESC in Sao Paulo),mixed for the project a black and white photo of a group of runners gliding through a bold visual representation of a music theme. This was the first time Fernando worked with mixed media and the result is quite stunning, as it adds another layer of storytelling to an already rich visual language.

Fernando’s mural has become a manifesto to experience the streets differently.

To know more about Fernando click here



 
Welcome Hélène!

Personal Project - L'ile Des Lotophages



Welcome Hélène!

Vanity Fair - Espionnage



Welcome Hélène!

Personal Project - 2015



Welcome Hélène!

Personal Project - Mist



Welcome Hélène!

Personal Project - Mars



Welcome Hélène!

Pepsi Calendar



Welcome Hélène!

Air France - Mr.Miles



Welcome Hélène!

Hélène&Bison



Welcome Hélène!

Passage des Panoramas



Welcome Hélène!

Hélène is a softly spoken young woman, with an broad, contagious smile and a certain je n’è sais quoi that is a trademark of Parisian women.
Hélène is a collage artist and her work is distinctive with a peculiar sense of depth that bridges almost into a metaphysical composition of space.

The viewer is literally projected into her fascinating world, where the reality is frequently questioned through elegantly sleek images and an interesting use of light; boundaries of perception are constantly pushed, achieving a elegant short circuit that alerts but not derails the viewer’s cognitive structure. The result is a mild vertigo, like when standing on the edge of a cliff.

Her commercial work is not that openly challenging but still retain this visual sleekness and edginess but with a more fun, graphic and lighthearted twist. We immediately thought there was something special about this Parisian lady and ask her to be part of the Machas family!

As usual we sat down with Hélène and asked her few questions to get to know her better.

1. would it be very rude to ask how old are you?
36 !

2. home - where is it?
In central Paris, just above the Passage des Panoramas.

3. when did you think “art could be my job”?
I never thought otherwise.

4. why collage?
“Je n’aime rien tant que ce qui va se produire » P. Valery “I like nothing so much as what’s going to happen”

5. most recent art obsession?
Light.

6. any tool / object that you couldn’t live without?
Color and perfume.

7. inspiration?
Life and theater faces.
Rauschenberg, Maurice Denis, John Heartfield, John Stezaker, Louise de Vilmorin, Alfred Jarry, Brian Eno, Philip Glass

8. what do you love about your job?
The science of imaginary solutions.

9. and what do you wish it was not part of your job?
Computer.

10. an advice for someone 10 years younger than you
Financial scarsity is a big input to generate creative ideas.

11. your favourite project ?
Projects which allow me to learn other things beyond my job.

12. your last project?
Les Cahiers de l’imaginaire # 8 - La rue.

13. and, most importantly, do you like cats?
Bison under my hoodie.> (see picture)

See more of Helene’s work here.



 




Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini


Leonardoworx for Elena Ghisellini

Diego and Andrea della Valle from Tod's and Elena Ghisellini



Leonardoworx for Elena Ghisellini

Benedetta Righi, Paolo Montanini, Roberto Montanari from Max Mara and Elena Ghisellini



Leonardoworx for Elena Ghisellini

Daniela Falcao editor in chief Vogue Brasil and Elena Ghisellini



Leonardoworx for Elena Ghisellini

Elena Ghisellini is one of the hottest name in the fashion accessories world but she’s far from being new to the industry: chances are that you already own or seriously desire a bag the Florentinian designer has created. In fact Elena not just has spearheaded the accessories division at Trussardi, Salvatore Ferragamo, Emilio Pucci but whilst at Givenchy she’s masterminded two of the house most iconic bags, the “Nightingdale” the “Antigona” bag and “Pandora” bag

For the launch of her eponymous new collection Elena contacted Leonardoworx to create a video that would introduce her key bag, the splendid “Felina”, and that could also be projected during two event launches, one in New York and the other at Milan Fashion Week. 

“Elena saw my reel and she wanted to meet”, recall Leonardoworx; “we both live in Florence so I went to her studio and as soon as we started talking about our creative process we immediately found many similarities.”

“She showed me the collection and I was really impressed: the designs were exquisitely original, elegant, geometric and organic at the same time. The concept behind each bag is so strong that it is immediately recognisable as Ghisellini: timeless, contemporary, heartfelt pieces for a charismatic, creative woman who’s in constant evolution and loves nature”, continues Leonardoworx. “It was also really interesting to see that the key aesthetic element of the “Felina” bag is a geometric combination of leather layers, very symmetric, which is quite similar to the themes I’m exploring with my artworks.”

“Since our first meeting I felt that Leonardo was a special artist: sensitive and visionary at the same time.” recall Elena Ghisellini. “His thinking goes Beyond the sensory and tactile dimension. A modern artist who expresses his enthusiasm only through the glance of his eye. I believe that the aim of an artist is not only to become deeply involved in the work that is creating but also to make the viewer interested and make him think but Leonardo did more than that: he created an art piece within my creation of the Feline…”

“The starting point for me was the “Felina” bag, so Elena arranged to have one delivered to my studio: I’ve looked at every single detail and stitching and then I started shooting; I wanted to capture the impressions and suggestions that I got from the bag and translate them in images and sounds. I also wanted to find a recurrent element as the fil rouge for the video, something that I could play around with, transform into abstract, optical and organic words  — and that something was the geometric pattern right at the centre of the bag.”
“Elena had only one request: that the video should be able not just to represent her but also to make a connection on an emotional level with the viewer. And then she gave me complete freedom, to the point that she didn’t want to see the work in progress but only the final piece — it was like she commissioned an art piece.” 

“I always admired artists and I am constantly inspired by arts for my creations.” recall Elena Ghisellini. “Working with Leonardo proved immediately that our collaboration was smooth and natural. I left him complete freedom to express himself.”

“This approach allowed us to go beyond the traditional fashion or advertising video and to fully embrace the essence of the bag, both on a emotional and communication level. It was clear that this bag embodies the passion, creativity, craftsmanship and vision of its designer. Getting to know Elena and work with her was a truly rewarding experience.” said Leonardoworx.

“I quickly realised the power expressed by his thoughts and his imagination.” said Elena Ghisellini. “Emotion is one of the cornerstones on which my collection is made and he was the right artist to interpret this emotion. I am sure we will work together again in the future.”

See more of Leonardoworx’ work here.



 


Follow the line: Jonathan Calugi x ARTELINEA


Follow the line: Jonathan Calugi x ARTELINEA


Follow the line: Jonathan Calugi x ARTELINEA


Follow the line: Jonathan Calugi x ARTELINEA


Follow the line: Jonathan Calugi x ARTELINEA

Artelinea and Jonathan



Follow the line: Jonathan Calugi x ARTELINEA

Jonathan, Marcello and Marco Gobbini



Follow the line: Jonathan Calugi x ARTELINEA

Marcello Gobbini and Jonathan



Follow the line: Jonathan Calugi x ARTELINEA

Immediately after a brief email exchange with the owner of luxury bathroom furniture Artelinea and its communication agency, Jonathan Calugi and Machas were invited to a meeting at the company’s offices. We were heading to the luscious Tuscan countryside to discuss a possible collaboration project and, excitingly enough, the scope of this collaboration was completely open to the artist’s interpretation.

Upon our arrival and a quick tour of the factory, we both realised that Artelinea was a perfect example of the Made in Italy brand: a fully owned family business that combines craftsmanships and excellent designs with innovative products.

Jonathan’s attention was instantly caught by a glass base material that doubles as furniture and tiles surface. We all agreed it was the perfect ready-made canvass for the first step of the collaboration: a live painting performance at Cersaie 2015, the International Exhibition of Ceramic Tile and Luxury Furnishings.

The tiles, designed to have incredibility sleek look as well as the highest standard of durability and resistance to wear, required Jonathan to perform multiple testing on the material to guarantee the perfect result —  and Artelinea’s 100% Italian production provided a vital technical support.

The project, aptly named Arte&Linea as a clear reference both to the company’s name and to Jonathan’s style, saw the Machas Artist developing a fascinating series of One Line Dancers, in black, intuitive stokes were balanced out by colourful geometrical shapes. A total of 32 ballerinas, the tiles were gifted to Artelinea’s premium customers at the conclusion of the tradeshow.

Rarely we have seen a collaboration growing as organically as the one between Jonathan Calugi and Artelinea and we are all looking forward to the future developments.

See more of Jonathan’s work here.



 
Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign

UNHCR, the UN refugee agency, in collaboration with TBWA/Spain has launched #UnitedTweetsForRefugees, a solidarity action across social networks to help improving awareness on refugees family reunification.

On the landing page of the dedicated website, the viewer see a visualisation of the physical separation between a mother and her child, who are divided by a long, tortuous road set against an abstract desert-like landscape.

The distance that lies ahead of child can only be covered with the help of our retweets of the image of the mother and her child —  two retweets that should always go together, just like families should.  As the action #UnitedTweetsForRefugees goes viral the distance between the refugee family will be getting shorter and the color palette grows warmer until they will finally reunite.

“#UnitedTweetsForRefugees has been from the very start a project we’ve worked very hard on and we’ve given all the love we could” says Marta Marco, art director of the campaign from TBWA/Spain.“When we first approached Machas we were looking for an illustrator who could translate our idea and we found the right fit with Tooco.”
“We briefed him the idea and we got that good feeling straight away: from his first rough we knew that Tooco’s vision was the one that we were looking for. We didn’t want a realistic representation of the desert.” continues Marta, “We wanted something surrealistic that could relate to what that’s happening with the refugees around the world and also an illustration that would catch the user for its charm and flow over time. The result is a marvellous illustration, full of details and that really gets to show the tough path that refugees have to go through to be reunited with their families.”

”This has been a very important project for Tooco and Machas” add Valentina from Machas “ we were very keen to get involved with this important cause as it is an tragic reality for so many families.”

To help spread awareness on refugees family reunification, please go to www.unitedtweets.org and retweet the pair of United Tweets.



 
Italianism and the Made by Italians movement


Italianism and the Made by Italians movement

Valentina from Machas and Renato Fontana.



Italianism and the Made by Italians movement


Italianism and the Made by Italians movement

Leonardoworx.



Italianism and the Made by Italians movement

Jonathan Calugi's artwork.



Italianism and the Made by Italians movement

UFO5



Italianism and the Made by Italians movement

UFO5's paper installation.



Italianism and the Made by Italians movement

Exhibition 50x50x50



Italianism and the Made by Italians movement

Ray Oranges' artwork at the front. Jonathan Calugi's artwork at the back.



Italianism and the Made by Italians movement

Despite the unrelenting flow of less than edifying news on failing public services and corrupted local administration, Rome has been in the spotlight for an interesting grassroots art movement: with artists such as Blu, Vhils, Reka, Moneyless and local Agostino Iacurci and Stan & Lex using the buildings as their canvas and art projects such as Big City Life and Outdoor Festival engaging the creative industry as well as the art curious, Rome in expressing a lively resistance to be pigeonholed in the postcard fantasy somewhere in between Martin Parr and Sorrentino’s Great Beauty that we grew so accustomed to.

Outdoor Festival is one of the most interesting projects both for the artists selection and the stunning location (an abandoned factory that has been saved from oblivion — or more certainly, redevelopment), and this year’s edition has opened its doors to Italianism, a one-day event focusing on the new Italian visual scene.

“ The aim is to capture the contemporary Italian creative scene with the help of young and original talents”, says Renato Fontana creative director of the event.
“The geographical migration of Italian talents to other countries and that recently had a significant increment has produced an interesting phenomenon — we think it is more correct to say “Made by Italians” rather than “Made in Italy”.

With the contribution of 100 and plus artists, Italianism presented original artwork in form of an exhibition on a “I” canvass as well as live talks aimed at exploring first hand the experiences of the Made by Italians. Although Machas was created and developed in the UK and has fiercely created a global approach, it is undeniable that it is part of the Made by Italians movement — and we were absolutely delighted to contribute the event, both with our Artists and as Machas.

Machas Artists Ray and Jonathan created two original artworks for the art exhibition, Ufo5 performed a paper live installation, Leonardoworx created the bumper video for the event whilst Machas’ founder Valentina took the live stage to discuss the perks and lows of being an Italian born living and working abroad.

“The conference was incredibly interesting as it gave the opportunity to a very different audience to listen and exchange ideas on how people in the creative world can achieve their goals and aspirations,” Valentina says.”We were asked to share how Machas started, how the English bureaucracy was instrumental in making our vision reality and, more in detail, the peculiarity of our approach to nurturing talents.”

Italianism first edition was a very successful and as Valentina highlights “it was great to see that people are not giving up on Italy but they are actually trying really hard to make a change — for the better. I felt honoured to be here and share my experience of Machas. Renato was the perfect host and I am sure this is only be the beginning of Italianism”.



 
Back to the future: Birra Moretti’s EXPO 2015 campaign


Back to the future: Birra Moretti’s EXPO 2015 campaign


Back to the future: Birra Moretti’s EXPO 2015 campaign


Back to the future: Birra Moretti’s EXPO 2015 campaign


Back to the future: Birra Moretti’s EXPO 2015 campaign


Back to the future: Birra Moretti’s EXPO 2015 campaign


Back to the future: Birra Moretti’s EXPO 2015 campaign

The Universal Exhibition, also commonly known as Expo, has been founded to provide the perfect stage to show off the most ambitious successes that man has achieved over time.

As Expo 2015 host, Milan has chosen to bring in the world’s public spotlight the pressing theme of feeding the planet in a healthy, safe and sustainable way. Expo Milan is literally becoming the world’s biggest restaurant and Moretti, as the Official Beer Partner of Expo, is focusing its presence on its key values of quality, sustainability and Made in Italy.

For the occasion Moretti’s advertising agency Armando Testa created a print, digital and OOH campaign that references Italian futurism re-visited with a contemporary sensibility and Machas was involved to manage the talent that would bring to life such vision.
After discussing with Armando Testa different visual options, Machas commissioned Danish illustrator to work on the six images released over the six months duration of Expo.

Ilaria Accornero Art Director of Armando Testa says:

Moretti asked a campaign that everybody could hang at home, graphically appealing and meaningful as the vintage poster advertising. Based on our brief, Machas rapidly suggested a list of artists among them we found the right one.
We worked closely with Machas and Mads, dealing with emergencies, changes, sleepless nights and countless phone calls with Valentina (also on Saturday night and yes, even at two in the morning!), we have produced a strong campaign and people are still asking to buy a poster size to have it at home.

Thanks to his immediately recognisable shading technique, geometric composition and bright, modern colours, Mads worked closely together with the creative team to develop a series of striking images, each one of them featuring the Moretti bottle as a perfect complement of the scene. Adjusting his color palette to the warm, saturated nuances of the Italian landscape Mads perfectly captured Moretti’s long standing tradition as well as projecting the brand into the future.

When working together for months at such a fast paced, it was great to still be able to smile in stressful situations. Thanks to Valentina we were always able to mediate and to work without too many difficulties.
Machas has been an important partner and was able to put together an advertising agency like us with an artist, even though we didn’t always have the same vision. This project was not only a great professional experience, but it gave me a big satisfaction from a human point of view, because of our collaboration with an excellent artist and the strong bond we created with Machas.

 



 
Jonathan Calugi x Guevara, the smart P2P car insurance


Jonathan Calugi x Guevara, the smart P2P car insurance


Jonathan Calugi x Guevara, the smart P2P car insurance


Jonathan Calugi x Guevara, the smart P2P car insurance


Jonathan Calugi x Guevara, the smart P2P car insurance


Jonathan Calugi x Guevara, the smart P2P car insurance

Jonathan’s latest one line style is proving to be quite a hit and many forward-thinking brands are reaching out to involve his minimal, witty, graphically striking style into their storytelling — and that’s exactly what new car insurance Guevara did.

The brand’s inspiration is as outside the box as the name itself and Jonathan had at to illustrate the origin of the Guevara’s idea inspired from Nairobi’s chana, the slum’s native accident-cover system, and then create four concise images to explain how it works.

After the successful digital launch Guevara want Jonathan to create a bespoke image for the Brighton launch, a huge pattern than mixed visual elements from the website artwork with the coastal city’s peculiar mix of street art, architecture and lifestyle. 

See more of Jonathan’s work here



 
ReThink collage: BECHA x ENI


ReThink collage: BECHA x ENI


ReThink collage: BECHA x ENI


ReThink collage: BECHA x ENI


ReThink collage: BECHA x ENI


ReThink collage: BECHA x ENI

With more than 20 artworks produced over a period of more than two years,  BECHA’s ENI ReThink campaign is without doubt one of the most successful and long-standing campaigns of the European energy supplier.

Focusing on promoting a sustainable and more conscious approach to energy consumption both at the supplier and user end,  the campaign comprises of different artworks in which the subjects emerge from BECHA’s elaborate use of collage and intuitive paint strokes.

For all of you familiar with BECHA’s style, the Eni campaign stands out for the very different approach to her collage technique: “the client required this campaign to be instantly recognisable but at the same time to adopt a visual solution that could be applied not just to one or four ads but 10 or more ads with different motives”,  BECHA recalls.  “We ended up producing more than 20 ads whilst presenting each time a different message in a visually interesting way.”

Upon closer inspection each subject reveals an intricate collage pattern of carefully arranged photos,  depicting gestures relevant to the campaign’s message such as switching off the light or turning down the thermostat.

“The main element I used were the photos of the gestures”, says BECHA. “Each photo was printed, some of which were treated with water-colour strokes and some weren’t, and then photographed again. After that I created the main image with photographed material using Photoshop and lots of digital brushes.”

“It wasn’t the first time I did ‘real’ collage” recalls BECHA, “as at school I started learning the traditional technique first. I am glad that after such a long time a commercial project was the starting point for taking paper and graphic tools in my hands again. Of course, since the deadline for every ad was tight I had to finish some part of the collage digitally but I tried my best to keep that analog feeling.”

Such an interesting and unusual approach required preparation: “at the beginning we made a lot of sketches and back and forward with TBWA’s creative director to find a strong art direction. But that was a good basis for whole project and then it was fun to work on new subjects with an established process.”

The campaign was seen everywhere in Europe: from billboards to newspapers, from POS to digital. It was even in St. Peter’s Square in Rome as a 5 by 6 meters hoarding!
“I think that was the first image I made and it was the first time that I saw it on air. I mean, I was satisfied with results but watching it on the screen and in real life it’s a completely different thing. So, at first I thought “Oh, this came out really nice…” , and then “...oh my, is that St. Peter’s Square?!?!?!”

See more of BECHA’s work here.



 
Take a trip around the world with Ray Oranges and The Escapist


TAKE A LOOK AROUND THE WORLD WITH RAY ORANGES THROUGH THE ESCAPIST


Take a Look around the World with Ray Oranges through The Escapist


Take a Look around the World with Ray Oranges through The Escapist


Take a Look around the World with Ray Oranges through The Escapist


Take a trip around the world with Ray Oranges and The Escapist

Monocle, the global business and lifestyle publisher launched its second yearly publication, The Escapist. As the title reveals, the magazine is focused on the concept of travelling both as physical movement through space and as a state of mind.

Machas’ artist Ray Oranges was invited to work on the cover design by exploring the best creative way to represent the act of travelling. As the readers are invited to discover several travel related features, Ray’s visual language creates a connection between the magazine and the gorgeously vivid world revealed in its pages, the cover morphing into an open-ticket to a tempting landscape of minimal and geometrical shapes and summery nuances.

The magazine’s launch was very successful and created an international buzz which included the praises of Moma PS1, Highsnobiety alongside other avant-guard brands and publishers.

Tyler Brûlé, the editor-in-chief at Monocle, said: “The Escapist has been created for our core audience who like to take time off but are always scanning the horizon for a new business to invest in, an architect to commission or a new plot to develop. This is a magazine for people who use their holiday time to dream up their next scheme and want a jolt of business inspiration while they’re stretched out on their lounger.”

After several collaborations, Ray’s visual storytelling is definitely the right fit for Monocle’s issues.
See more of Ray’s work here.



 


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method


Math Generated Art: Leonardoworx’ The Iterative Method

This is how The Iterative Method looks like.



Math Generated Art: Leonardoworx’ The Iterative Method

Blue Module Render



Math Generated Art: Leonardoworx’ The Iterative Method

Working side by side with multimedia artist Leonardoworx is not a merely professional duty, it’s an incredible experience. His latest project, aptly called The Iterative Method, sees Leonardoworx raising the bar of his comprehensive approach to visual art and music, this time using a combination of maths, physics and coding to generate art.

Every shape, line or movement of The Iterative Method hasn’t been put together in a software suite but has been originated by an array of numbers (variables) set into formulas created by artist himself and that followed the paradigm of Quantic Physics. That is to say that Leonardo didn’t know the visual outcome of the artworks he was creating, just that if the math was correct they were going to appear as an orderly shape—the incredible beauty of the project lies both in the final result and in the creative process, which required an astonishing amount of skills and knowledge.

But if you are like us and mathematical functions are just a fading high school memory, what is The Iterative Method? We asked Leonardoworx to give us an insight for Dummies on this incredibly complex yet fascinating project that expands the realm of aesthetics into math, physics and coding and ultimately to philosophy.

M: The artwork we see in the Iterative Method was completely created by mathematical functions: how did this idea came about?

LWX: It all started when I was working on the House of Peroni installation, as it was the first time I used iterative functions translated in coding with Processing. I was immediately intrigued by the idea of creating an infinite number of auto-generative artworks that evolve from a simple structure into more and more complex creations that I call module or DNA — for its similarity to genetic code. The Iterative Method gives an infinite number of options to create these complex modules, however I intentionally decided to keep the function simple in order to unveil its beauty.

M: The Iterative Method project encompassed maths, physics and coding: how did those three elements worked together?

LWX: The goal of physics is to study all natural events, events that can described and quantified mathematically. This is the reason why the connection between mathematics and physics (especially with the evolution of the modules movements) was quite natural. The coding was simply the language I’ve used to communicate to the computer the formula that governed the generation of the modules.

M: How did you create these modules? How did you choose them?

LWX:  In order to have more control on both the shape and the movements of the modules I’ve used just a limited amount of variables. The process was quite straight forward: once I inserted variables into the functions, the Mac would generate an endless series of modules. I then chose a range of variables in a set moment of time that would create the modules I thought were more interesting and emotionally engaging.

M: Were all the modules you’ve created used for the project or was there one that didn’t make the final cut?

LWX:  I discarded one and that’s because it kind of looked like a flying saucer.

M: That’s interesting: most of the modules were good from the very start: is it fair to say that it wasn’t a tentative creative process?

LWX: I’m so used to write coding that whenever I write strings I can already visualise what it is going to appear on the screen and to be honest, if the math is right there is no chaos. 

M: How did this project effect your creative process?

LWX: There was definitely a shift in my approach, especially as this time I wasn’t using a 3D or interface-based software: I was working directly with the computer, forcing myself to create a fully functioning basic language able to run complex creative process.

M: You’ve also made a series of artworks to complement the video the project: how are they linked together?

LWX: Each complex module has been originated by running the function of “simplier” modules (respectively the orange, cyan, violet and yellow) in the iterative function.

M: What was your inspiration for the music?
LWX: I composed everything on a OP-1 and a Maschine. Mirroring the visual part, I wrote the score with a pattern form on Max Msp and then reused them. I didn’t use any sound design as I wanted the sound to be very minimal and focusing mostly on the voice of Alison (the computer who introduces the modules). Speaking of Alison, I think that I worked so much on this project that I might had a chat or two with her in my coffee break!

M: Although The Iterative Method is based on math and physics the result is not cold at all, quite the contrary, is incredibly powerful from the emotional point of view.

LWX: When I started this project I felt there was a strong connection between the iterative method and some of my personal experiences, although I didn’t clearly understand why. I then started researching online and went through a lot of M.I.T. papers, thesis, TED talks and all those sources shared one idea: that all our feelings, like the love for someone, even someone who is not with us anymore, go beyond a determined space and time and follow an iterative pattern that can be quantified with one “value” that we already know. This is the reason why I did The Iterative Method.

See more of Leonardoworx’ here



 
Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival

McCann London - Up On The Roof Film Festival



Up On The Roof: Ray Oranges for McCann’ Film Festival


Up On The Roof: Ray Oranges for McCann’ Film Festival

Take the stunning rooftop of one of London’s top ad agencies and seven great movies, each one representing a basic storytelling plot; then show them on a big screen, add some astroturf to give that it’s-warm-again! feeling, plenty of refreshments and finish it with Ray Oranges’ posters and what you get is one amazing Film Festival experience to celebrate summer season.

From Whiplash to the Big Lebowski, the audience plunged into the rooftop cinema experience right from the invite that Ray designed, in which the distinctive art deco features of McCann’s building are seen as looking from the top down on the street below.

The bird-eye view is the fil rouge connecting all the Up The Roof posters, as if spectators were glimpsing at key scenes of the movies from the rooftop at the time. “McCann’s Creative director Max Chanan wanted to use very same view for all posters”, say Ray Oranges, “and this bird-eye view makes everything much more intriguing and dramatic; it fits perfectly with my love for geometry and I was able to create different compositions, with lights, shapes and shadows.”

Each poster shows the main characters surrounded by beautiful geometrical shapes created by mixing the set elements with spot lights and colors, sometimes creating surreals results. Ray’s style is again instrumental to introducing different stories through a balanced and stunning visual treatment without compromising the singularity of the narrative plots.

See more of Ray’s work here



 
Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue


Jonathan Calugi for Washington Post’s Capital Fringe issue

When Jonathan Calugi read Dawn Cai’s mail to commission him for the Washington Post’s Fringe Festival issue, he could hardly hold his excitement: it was the first project endorsing his new and abstract, Picasso-inspired style. We all thought it was a pretty daring move, especially as the very style was deemed not figurative or commercial enough in the past but were absolutely sure that, if the client didn’t have a last-minute change of heart,  the outcome was going to be outstanding. We embarked then on an exceptionally smooth production and few weeks later the result was gracing the pages of the Post’s supplement. We caught up with Dawn to go behind the scenes of the project from a her prospective.

You asked Jonathan to create the artworks using one of the most recent and abstract style — it was a very bold move; what was so intriguing about it and why did you think it was fitting for the issue?
I think it’s a combination of the story and personal background. The story is about Fringe Festival, an innovative, quirky, adventurous and creative contemporary art festival in Washington, DC. It is very conceptual and abstract in itself; it honestly took me a while to research and take a grasp on what this contemporary art festival really is about. The audience who are interested in this type of art is very bold, adventurous; in fact, the mission of the Fringe is to engage and challenge the audience with experimental performances. Therefore, I feel in our visual presentation, we should provide something different to challenge and engage our readers as well. The abstract and weird nature of the event gave me a free-range in terms of creativity. It made me very excited, as someone coming from an art history background, particularly with interest in modern and contemporary art. I’ve always been intrigued abut the crossover between art and design, where is the line if there is one and how can the two merge. I feel this is a perfect opportunity to integrate the two. I thought I wanted something different, something artsy, abstract, experimental and raw. The first idea is lines, because of the literal meaning of “fringe” as well as it’s a cutting-edge art event, then from lines I thought of Jonathan’s line works which I’ve been admiring for a long time. Then I went and checked his work and saw his latest works fit exactly what I want: something different, artsy, abstract, experimental, raw but at the same time full of energy. It just seems very fitful and kind of break the boundary between illustration and art. And I’m very glad I got to bring something different and all the editors and everyone involved in the project all embraced this direction.

How did you came across Jonathan’s work? 
Honestly I don’t even remember how I came across his work in the first place. Maybe it’s from Behance, a very long time ago. One of my favorite things to do when I’m bored is just to scroll the Internet to look at best design works out there. Maybe it was from PUF! Identity project? I remember I was very struck by his use of color and blown away by how he masters the usage of lines. And also his website is called Happy Lovers Town, I thought, he must be an awesome person. I’m a very happy person who is kind of obsessed/intrigued with love and the idea of love, so that got me more interested in Jonathan and see how he plays out the ideas of happiness and love in his work. I love how his work is really fun, spontaneous and striking at the same time.

Any particular anecdote about  the project that you would like to share with us?
I am new to DC and didn’t know much about the Fringe prior to this, and the first thing I learned about this festival is one of my coworkers describing one of the performances as this artist would come to your house, do your dishes, and do a monologue for you. So I was like “o..k.. This is gonna be fun, haha.” Another thing is that after we chose the direction and got the first sketches, it’s always interesting to get reaction from people who hasn’t seen this kind of work before. One of the editors remarked it reminded her of Matisse when I showed the sketches, some people read into it very literally trying to figure out what they are doing, a lot of people pointed out it seemed like there were sexual references in there somehow, and some people said it was very primitive. But then all in al they are not real people they are more like ideas of people and gestures. So I love these conceptual interpretations that happened. 

See more of Jonathan’s work here



 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle 


Machas Artists’ Jonathan Calugi and Ray Oranges get on board with Monocle

Monocle’s new issue has just hit the newsstands and it features a very substantial contribution from Machas Artists’ Jonathan Calugi and Ray Oranges.

True to its global approach, Monocle Issue 85 is investigating the best city lifestyles and means of transportation around the planet - and for the very first time it has invited illustrators Jonathan Calugi and Ray Oranges to contribute to startling visuals the magazine has become renewed for.

Jonathan’s brief called for a representation of the latest innovations in the transport industry and he developed a set of minimal elements as a decoding system of each context, adopting his elegant Picasso-inspired line doodle punctuated by bold graphic shapes .

While Jonathan explored this new style, Ray was called to represent the urban lifestyle of eight different cities. By creating the perfect combination of urban elements, geometrical shapes and sophisticated colours he connected apparently distant concepts such as art and social housing.

Jonathan and Ray’s images provide a visual support to uncover how technological evolution can modify the perception of space.


See more of Jonathan’s work here
See more of Ray’s work here



 


JEff Rogers x TED


Jeff Rogers x TED


Jeff Rogers x TED

Beside being one of the most exciting lettering artist of the planet, Jeff Rogers is a trained musician and an overall great performer: whether he is touring the US with his band or paint live the man never fails to instil a positive aura and to inspire.

Many many years ago when Jeff was still at high school he was prompted by one of his teacher to focus on just one outlet for his creativity —  but was that really a good advice?
Have a look for yourself!



 
Ray Oranges for StradaLex: the shape of time


Ray Oranges for StradaLex: the shape of time


Ray Oranges for StradaLex: the shape of time


Ray Oranges for StradaLex: the shape of time

With smart phones and watches organising our life and constantly monitoring our health, it’s no surprise that even lawyers want to step in the modern age and adopt digitalised tools to speed up their job. 

Stradalex fills the gap by offering a digital library that gives instant access to hundreds and hundreds of publications; the message is simple: less time spent on searches means more free time to enjoy the best life has to offer — and the artist called to represent the beauty of making the most of time is our Ray Oranges. 

The subtle nuances and the minimal shapes presented in the three artworks are an invitation to relax, whilst the abundance of empty spaces allows imagination to roam free way beyond the office walls. Whether is the beach, the swimming pool or just world outside the window, Ray’s illustrations channel that space between the desire and the reality.

See more of Ray’s work here.



 
Ray Oranges x The Corner House


ray Oranges x The Corner House


Ray Oranges x The Corner House


Ray Oranges x The Corner House


Ray Oranges x The Corner House


Ray Oranges x The Corner House


Ray Oranges x The Corner House

Who wouldn’t love to own a house in the heart of Stockholm’s thriving network of museums, bars and cosy cafeterias? And what if that house is a brand new luxurious designer penthouse with large glass windows overlooking the gardens and fountains below? 

The Corner House is such place and when they were looking for an illustrator to launch their online presence and highlight the lifestyle attainable in such premises we knew it was going to be the perfect project for Ray Oranges’ illustrations.

It’s no secret that Ray’s style, with its clean lines, dramatic prospectives and play with scale, is heavily influenced by modernist architecture and the Corner House project was going to put his aesthetics to good use. The brief also required an illustrated a map of the building location and Ray, instead of opting for a familiar bird-eye view map, suggest an interesting faux-3D approach that definitely created an unexpected result.

Ray’s map and illustrations can be seen on The Corner House’ website at thecornerhouse.se

To see more of Ray’s work click here.



 

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