MACHAS

Champions of Winter: Elena Iv-Skaya for Eight Sleep

Building on the success of her summer campaign for Eight Sleep, Machas photographer Elena Iv-Skaya has teamed up with the American Smart Mattress brand once again!

This time, she brought her unique vision to Eight Sleep’s latest campaign, celebrating how the Pod pulls us through Winter’s extreme weather.

With this new photo series, aptly titled “Champions of Winter”, Elena skillfully captures eye-catching, graphic and contrasted images, striking a balance between high-fashion and cutting-edge technology.

True to her signature colourful style, she takes us on a visual journey depicting how the Pod’s sleep-improving technology helps us conquer the cold season, with model Hilary Jocson posing with strength and self-confidence against snowy mountain backdrops.

Winter champions – it’s time to embrace the cold season with energy and style!

Full credits:
Client: Eight Sleep
Production: Céline Vignes at Machas
Photographer: Elena Iv-Skaya
Model: Hillary Jocson
Stylist: Eleonora Papetti
Hair & Make-up: Daniella Isabella Valenzi
Hair & Make-up assistant: Arabela Buljevic
Prop stylist and set design: Table Top
Prop stylist and set design assistant: Noemi Brolatti
Light assistant: Nicola Rucci
Digi tech assistant: Irene Guastella

See more of Elena’s work here.