MACHAS

Running in a New Light: Miguel Angel Camprubi for Sports Direct

Filled with joy, energy and fun, Miguel Angel Camprubi’s new animated characters for Sports Direct invite us to go out and get running!

The UK’s number 1 sports retailer commissioned Miguel to illustrate and animate a friendly and active urban tribe for their ‘Running in a New Light’ commercial, calling people to make the most of brighter days in this Spring season.

Miguel’s relatable joggers run and jump happily, in a series of dynamic, energising animations condensed in a short and punchy commercial along with filmed sequences.

Full credits:
Clients: Barney Jones, Sam C
Directors: Toby Jones, Jamie Sivers
Producer: @fresh.base
DOP: @tristan_chenais_dop
First AC: @hemex26
Second AC: @imalewska
Illustrations & animations: @miguelangelcamprubi
Sound design: @brothermusic_
Copy: @friendship.creative

See more of Miguel’s work here!