MACHAS

“Felis Día de la Independencia”: Miguel Angel Camprubí animations for Snapchat

Peruvians all over the country hold parties and ceremonies to remember the Declaration of Peru’s Independence on July 28th. Along with Christmas, “Fiestas Patrias” is one of the most important celebrations of the year in Peru, making it an occasion that Snapchat, of course, wasn’t going to let pass quietly!

Snapchat is renowned for always looking for new ways to engage its users with relevant, country-specific animations, and wanted to breathe a colourful and playful life into Independence Day festivity. With this in mind, they’ve collaborated with our very own Miguel Angel Camprubí, who’s vivacious short animations managed to capture the joyous essence of the day with his trademark touch of humour.

Miguel weaved iconic symbols of Peruvian heritage – he even counted on the appearance of a rogue Llama – with splashes of colours, while the movement of the animation made you feel as though you were in amongst the celebrations.

Peruvian Snapchat users woke up having received Miguel’s animations via their app. A perfect way of beginning the festivities.

See more of Miguel’s work here.