MACHAS

Peri-Peri your way! Miguel Ángel Camprubí for Tilda Rice

Being used to drawing and animating characters, Machas Artist Miguel Ángel Camprubí was given the opportunity to explore a new subject in a recent project for Tilda: food.

The leading rice brand was looking to create playful animations to accompany their social media campaign and announce the return of the Peri-Peri basmati rice pouch - packed with spices and a touch of humour.

Miguel created two short animations showcasing the new Tilda packaging while staging various ingredients in a dynamic clip with bright, punchy colours. In addition to that, Miguel imagined some super funny Instagram GIFs where a green pepper full of swagger and a very chic chilli pepper were proudly waving a Tilda flag.

With this new project, Miguel not only proves his versatility but also shows that his unique, light-hearted visual language can embrace any topic!

See more of Miguel’s work here.