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For the launch of their new app, Pocket, Mozilla was looking to create a positive in-app environment by making each step of the user experience positive and engaging — including the usually less-than-exciting onboarding process.
Given this ambitious goal of putting a smile on users’ faces even whilst going through registration, Miguel Ángel Camprubí jazzed things up creating eight different spot illustrations, each one featuring Miguel’s irresistible character work and their sweet, entertaining perspectives.
The Mozilla team was delighted with the resulting images, and furthered the project by asking Miguel to come up with even more work, this time requesting more complex animated illustrations to support the US launch of Pocket. The series of GIFS that Miguel created is bold, colourful, and a little zany, showing the benefits of the Pocket app through Miguel’s witty and creative point of view.
See more of Miguel’s work here.