MACHAS

In Loving Memory of Elena Iv-Skaya

We are heartbroken to share that our beloved artist Elena Iv-skaya has passed away.

Elena was truly one of a kind. Having started her journey in front of the camera, she soon moved behind it, pursuing her vision with fearless conviction and unwavering style.

Authentic, magnetic, and deeply creative, Elena built a distinctive, bold universe through her lens — one where women were powerful, unapologetic, and utterly captivating.

Photography was her natural form of expression. We remember how she often told us she had started almost by chance, and quickly realised how deeply it would shape her life. From styling and designing her early shoots on Réunion Island, where she lived, to collaborating with top creative teams, Elena had a clear vision and an unrelenting drive for perfection in everything she did.

We feel incredibly grateful to have worked alongside her and to have supported her in bringing that vision to life. Every project with Elena was a creative exchange — dynamic, and unmistakably hers.

She leaves behind a body of work that will continue to inspire, and a lasting impression on everyone lucky enough to have known her.

In honour of Elena, and in solidarity with everyone who is facing or has faced breast cancer, we hope this moment can also be one of awareness. Regular self-examinations, medical check-ups, and mammograms are simple actions that can save lives — prevention is an act of self-love.

We send our deepest love to her partner, Roman, her family, and all those lucky enough to have crossed paths with her. 

We will carry her in our hearts.