MACHAS

Art meets Technology: Becha x Honor 90

Renowned for her vibrant and poetic style, Machas Artist Becha has collaborated with Honor to unveil the new H90 Peacock Blue smartphone, featuring a captivating limited-edition gift box.

As a digital collage master, the Serbian-based artist was invited as part of Honor’s “Share your Vibe” campaign, which champions creativity, authenticity, and an open spirit through art.

For the Honor 90 Peacock Blue, Becha explored the delicate intricacies of peacock feathers and the iridescence of opal gemstones, and she crafted a limited-edition gift box that exuded a sense of poetry and romance.

Drawing inspiration from the smartphone’s haute-couture jewelry origins, Becha imagined a delicate, modern artwork that enlivens the box. “The phone’s model name, mesmerizing gradients, and color palette served as the starting point for creating the artwork”, explains Becha. “The peacock feather is such a fascinating object that not only catches the eye but also invites the sense of touch — and I tried to represent that sensory experience when feathers and fingers meet, drawing a fascinating parallel to how we cradle our phones in our hands.”

The stunning gift box doubles up as a jewelry case, featuring a set of bespoke compartments. Becha notes, “Designing this box was not merely about crafting packaging, but about evoking emotions tied to a new device that will capture future moments. It needed to emanate dreaminess and elegance, evoking a sense of serenity. The golden accents encapsulate these moments of preciousness, considering the box’s dual role as a jewelry case.”

To complement the gift box, Honor released a wallpaper with Becha’s dreamy digital collage, bridging the gap between the physical and digital worlds.
When asked about the impact of technology on her artistic journey, Becha reflects: “My first attempts at collage, during my formative years, were characterized by scissors, glue, an abundance of papers, and various textures—a mix of raw energy in a single artwork. Later, technology enabled me to refine those creative impulses and express them in a new way. Today, my work relies on all kinds of devices and software, although I love to add a touch of authenticity through handmade pieces..”

The gorgeous limited edition gift box was unveiled at IFA Berlin, the world’s premier consumer electronics and home appliances trade show, and is now available exclusively in Europe.

See more of Becha’s work here!