MACHAS

What is your Style DNA? Kelly Anna for H&M x Stylist

Kelly Anna’s great sense of style doesn’t go unnoticed. The artist has a strong background in print design and has created trendy patterns worn by Beyonce and Cara Delevingne. With her evident interest in fashion, her natural confidence and powerful illustrations, Stylist and H&M wanted to collaborate with the artist on their “Style DNA” series and explore her take on fashion and workwear.

The campaign focused on four inspirational women coming from different backgrounds, showcasing their talents, strengths, own individuality and, of course, their relationship with fashion and style.

Kelly was the first to be featured on the campaign. The interview was filmed in her studio, where the artist discussed with Stylist how fashion influences her creativity while wearing a selection of her favourite pieces from the H&M collection.

Taking inspiration from London and strong female figures, and using her vibrant colour, eye-catching designs and flowing graphic lines, Kelly also created the artwork promoting the “Style DNA” series. The national campaign was featured on billboards covering several cities across the UK.