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Take the stunning rooftop of one of London’s top ad agencies and seven great movies, each one representing a basic storytelling plot; then show them on a big screen, add some astroturf to give that it’s-warm-again! feeling, plenty of refreshments and finish it with Ray Oranges’ posters and what you get is one amazing Film Festival experience to celebrate summer season.
From Whiplash to the Big Lebowski, the audience plunged into the rooftop cinema experience right from the invite that Ray designed, in which the distinctive art deco features of McCann’s building are seen as looking from the top down on the street below.
The bird-eye view is the fil rouge connecting all the Up The Roof posters, as if spectators were glimpsing at key scenes of the movies from the rooftop at the time. “McCann’s Creative director Max Chanan wanted to use very same view for all posters”, say Ray Oranges, “and this bird-eye view makes everything much more intriguing and dramatic; it fits perfectly with my love for geometry and I was able to create different compositions, with lights, shapes and shadows.”
Each poster shows the main characters surrounded by beautiful geometrical shapes created by mixing the set elements with spot lights and colors, sometimes creating surreals results. Ray’s style is again instrumental to introducing different stories through a balanced and stunning visual treatment without compromising the singularity of the narrative plots.
See more of Ray’s work here