MACHAS

This Is Your Life: Jonathan Calugi X Holstee

When Holstee’s Lifecycle Manifesto video first came out it immediately went viral. The positive message depicted in the letter-pressed poster was an instant hit and was embraced by many across the planet; three years down the line and it’s not unusual to see the Manifesto popping up on a friend’s Facebook feed. 

In order to keep things nice and fresh Holstee has now introduced the Artist Series in which a different artist are asked to re-interpret the Manifesto. Our one and only Jonathan Calugi has been honored to create a sadness-proof piece that sees his signature doodlesque style capturing both the richness and intricacy of life whilst keeping a joyful approach.

“We felt it time to focus on one specific detail of the Holstee Manifesto”, says Fabian Pfortmueller, Holstee’s co-founder. “Jonathan brings so much detail and life into his work, he seemed like the perfect fit to visualize “this is your life”, as all our lives are so rich and have many different aspects.”

If you want to know more about Jonathan’s work on the manifesto, Holstee has made a quite interesting interview with Jonathan about life and design: just scroll down this page to have a sneak peek into Jonathan’s studio.