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60 years of passion, anecdotes, technological innovations which have established the myth of Alfa Romeo’s Giulietta have been represented on the coupé’s bodywork by Jonathan Calugi.
In occasion of the Mille Miglia historic race, one of the world’s most renowned vintage car parades, Alfa Romeo asked Jonathan to identify the key elements of Giulietta’s rich history and illustrate them with his trademark one-line style — this time not digitally but live in front of the curious public who could stop by and interact with the artist himself.
Jonathan is well known for his vector art but he’s surely not one to focus on one medium only and was extremely excited at the idea of going analog for this project. “I’m constantly exploring new venues to express my approach to design and to push my comfort threshold even further”, says Jonathan.
“The main challenge of the project was to recreate the essential sleekness of the vector line whilst retaining the charme of the freehand trait. It might be because I’m from Tuscany but I opted for the dusting technique, which was used quite frequently during the Reinassance period, mostly for frescos and ceramics.
It consists of puncturing the desired design on a sheet of paper, which is then placed to the surface that has to be decorated and then coloured. The ink seeps through the holes and when the paper is removed, you have a quite detailed outline that only needs a final finish.”
“It sounds like a labour heavy technique but I was able to illustrate the whole car in less than two days!”
See more of Jonathan’s work here
A very special thanks to Caterina and everyone at Green Records (Padua)