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Monocle, the global business and lifestyle publisher launched its second yearly publication, The Escapist. As the title reveals, the magazine is focused on the concept of travelling both as physical movement through space and as a state of mind.
Machas’ artist Ray Oranges was invited to work on the cover design by exploring the best creative way to represent the act of travelling. As the readers are invited to discover several travel related features, Ray’s visual language creates a connection between the magazine and the gorgeously vivid world revealed in its pages, the cover morphing into an open-ticket to a tempting landscape of minimal and geometrical shapes and summery nuances.
The magazine’s launch was very successful and created an international buzz which included the praises of Moma PS1, Highsnobiety alongside other avant-guard brands and publishers.
Tyler Brûlé, the editor-in-chief at Monocle, said: “The Escapist has been created for our core audience who like to take time off but are always scanning the horizon for a new business to invest in, an architect to commission or a new plot to develop. This is a magazine for people who use their holiday time to dream up their next scheme and want a jolt of business inspiration while they’re stretched out on their lounger.”
After several collaborations, Ray’s visual storytelling is definitely the right fit for Monocle’s issues.
See more of Ray’s work here.