Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP


Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP


Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP




Ray Oranges’ maxi-installation at Paris-Orly airport for Groupe ADP

After his New York Lottery campaign being displayed on Madison Square Garden’s huge LCD screen and Human Company’s maxi-hoardings gracing strategic locations such Piazza del Duomo in Florence, Ray Oranges should be used to work with large scale productions. And yet his recent art collaboration with Groupe ADP (Aéroports de Paris) is setting a new, impressive standard.

Paris-Orly, the French capital’s second largest airport, it is currently being modernised through an ambitious programme, and to communicate the inspiring vision behind the project, ADP has transformed the front facade of the south terminal into an immense canvas.

Inaugurated on October 15th 2018, Ray Orange’s record-breaking artwork measures 17 meters high and 202 meters wide. Printed on a micro-perforated adhesive, it covers 750 windows - which is the equivalent of 16 tennis courts.

In a disruptive move from Jean-Charles de Castelbajac’s visual style, who created the previous artwork in 2015, ADP and Parisian creative agency Babel selected Ray Oranges to represent and interpret the modernisation’s key message of the project and to create a vibrant artwork that would welcome every traveller approaching the terminal.

Ray Oranges’ exceptional sense of perspective and depth, combined with his refined use of colours and his very own artistic vision seduced both Babel and ADP. His recognisable modern aesthetics strongly resonated with the project, as explains Delphine Bommelaer, Babel’s design director: “We chose Ray Oranges for its futuristic and contemporary aesthetic.”

Creating an illustration covering a total surface of 3200 square meters was a real challenge for Ray. “When at first I’ve realised the sheer scale of the artwork I was going to work on, I felt a sense of vertigo, like when flying through turbulence.” He further explains: “I create my artworks digitally and usually the canvass I work on is an A4 size, but here it had a 130 mt width — and if you are familiar with Adobe Illustrator’s anchor points you’d know what it means!”

Associated to the message ”Paris-Orly is changing”, the artwork emphasises on the transformation’s key themes: the accessibility of the new single terminal of Paris-Orly, the architectural works and the constant attention to travellers.

“My approach to the artwork was not just to create a visually enticing image but to tell a story, and the information provided by ADP and Babel were vital to making me understand ADP and the vision behind the new airport,” says Ray. 

The artwork is indeed an essential element for all stakeholders in Paris-Orly’s modernisation as well as for the travellers themselves. For Régis Lacote, director of Paris-Orly airport, the mural “embodies the airport’s new start and demonstrates our desire to provide a better service to our passengers.”

Ray concludes: “Sometimes vertigo can push you to overcome all the obstacles, go to the next level, and this is precisely what happened.”

See more of Ray’s work here.



 

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