MACHAS

Ray Oranges Ignites Human Company’s Campaign with Minimal and Vibrant Creativity

If you happened to have been in Rome or in Florence recently, you have probably come across Ray Oranges’ illustrations for Italian hospitality group Human Company. With large billboards boasting Ray’s striking artworks, and advertising pages in all the major print publications from il Sole24Ore to Vanity Fair, the least we can say is that the national campaign didn’t go unnoticed!

Ray Oranges was challenged to capture Human Company’s brand and depict the broad offer of their services, both centred on people and nature. Working with Human Company and their creative agency, Ray Oranges took inspiration from the slogan “Open air, open mind” to come up with a series of artworks that are simple and unexpected, and play with scale, harmonious lines, pleasant textures and stunning colours.

Aimed at challenging the perception of the hospitality industry, the feeling of calm, serenity and anticipation permeates the campaign’s illustrations. Ray used his trademark and surprising visual compositions and intertwined them with his skilful use of forms and colour to convey Human Company’s ethos.

The campaign comprises of six different artworks, each one focusing on one of Human Company’s services, that will be released throughout the year—keep your eyes peeled!

See more of Ray’s work here.