MACHAS

Light-hearted and Clever Illustrations: Jonathan Calugi for John Hancock’s Twine app

Nothing can beat Jonathan Calugi’s one-line illustrations to channel a friendly and intelligent vibe, and financial app Twine is a perfect example of that!

Leading American financial company John Hancock has developed the Twine app to help couples to create a future together and achieve their financial goals. The Twine user interface had to appear friendly and approachable yet trustworthy and credible, as you would expect from a company like John Hancock. 

Jonathan Calugi, with his fluid and clever illustrations, was the perfect fit for the brief! Jonathan’s intertwining single-line style conveyed the clean, simple design of the Twine brand and his ability to illustrate ideas in an essential and intuitive manner impressed the Twine team.

Jonathan imagined a series of characters and situations that tell stories of inclusivity, progression, celebration and achievement, creating a cohesive library of illustrations to engage users in a positive way while setting the right mindset to achieve financial goals.

Jonathan’s work can be spotted not just on the App – which was elected “App of the day” by Apple twice in 2018 – but on the App store and a series of commercial tools.

With a light-hearted, bright and optimistic style, the illustrations perfectly reflect the Twine brand and its message.

See more of Jonathan’s work here.