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Jonathan’s latest one line style is proving to be quite a hit and many forward-thinking brands are reaching out to involve his minimal, witty, graphically striking style into their storytelling — and that’s exactly what new car insurance Guevara did.
The brand’s inspiration is as outside the box as the name itself and Jonathan had at to illustrate the origin of the Guevara’s idea inspired from Nairobi’s chana, the slum’s native accident-cover system, and then create four concise images to explain how it works.
After the successful digital launch Guevara want Jonathan to create a bespoke image for the Brighton launch, a huge pattern than mixed visual elements from the website artwork with the coastal city’s peculiar mix of street art, architecture and lifestyle.
See more of Jonathan’s work here