MACHAS

Jonathan Calugi x World Intellectual Property Organization (WIPO)

Jonathan Calugi has developed over the years a unique, distinctive visual language, with interconnectivity and fluidity at the heart of his work.

To mark the World IP Day 2021, the World Intellectual Property Organization (WIPO) needed to accompany their global campaign with a bright and engaging artwork that would speak to a wide, international audience of the different nuances and applications of Intellectual Property.

With his modern and dynamic style, Jonathan Calugi illustrated the campaign, using his signature style to bring a sense of connectivity and simplicity to WIPO’s communications.

Jonathan created a vibrant artwork punctuated with a few touches of colour, integrating the ideas of creativity and entrepreneurship while representing people in a diverse and inclusive way.

The campaign launched worldwide on World Intellectual Property Day (26th of April 2021) and is accompanied by an array of digital and downloadable tools translated into eight languages.

See more of Jonathan’s work here!