MACHAS

Jonathan Calugi illustrates Avast’s new brand identity

Jonathan Calugi’s ongoing collaboration with Avast is yet another brilliant example of his art being used to build a strong, cohesive and striking visual identity. After working with Basque telecommunications company Guuk on building their memorable branding visual assets, Jonathan teamed up with cybersecurity software giant Avast to help them craft their new global identity.

With his dynamic yet clean and minimal illustrations, Jonathan’s style contrasts with the generic visual language commonly used by tech companies, making Avast’s new brand with a distinctive aesthetic to set them apart from its competitors and appeal to a global audience.

Jonathan was challenged to create a large number of artworks to illustrate all aspects of the company’s services and its customers worldwide. To reflect Avast’s goal to make the digital landscape “a fairer, freer, more equitable place for all”, Jonathan channeled the idea of inclusivity, togetherness, digital freedom, and safety in his illustrations. 

“Working for Avast was a cool and unexpected opportunity! I studied informatics, and I remember that the Avast software was installed on all the computers at school and on my personal computer as well. So when I received this inquiry, it sounded like something really cool and fun to work on” explains Jonathan.

He continues: “I have developed an entire visual language for Avast. The creative director and the whole client team had a very smart and intuitive approach to the project. Together we have created something that connects everything in a way that resonates immediately with people. It was an amazing process - and still is, as we are working on more illustrations! I think it’s great because this continuous line that is at the heart of the project not only connects a part of my past with my future, but it also speaks to the entire world and helps millions of users.”

A portion of Jonathan’s illustrations were also brought to life in a short animation to present Avast and what the company is about.

As the new brand identity and flagship product “Avast One” is progressively unveiled, the illustrations are released on all the company’s digital platforms. Keep your eyes peeled for more artwork to be shown soon!

Credits:
Client: Avast
Creative Direction: William Bloor at Avast
Agent and Producer: Valentina Guarneri at Machas
Illustration: Jonathan Calugi
Animation: Motionhouse

See more of Jonathan Calugi’s work here.