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Jonathan Calugi for health app Milo
Simplicity is key when launching a new service to the market. Milo is a new US pharmaceutical app that helps people fill in their medical prescriptions.
With his approachable style, the Milo team was seduced by Jonathan’s one-line illustrations and their ability to convey visually multi-layered storytelling with warmth and simplicity.
Using his minimal one-line style, Jonathan illustrated various scenes - from a couple of seniors sitting together to a mum holding a baby.
The result is a series of five simple artworks populating Milo’s app and website, bringing a human, warm touch to the innovative service.
See more of Jonathan’s work here!