MACHAS

James Braithwaite gears up with Ford!

This month has seen nations from around the globe chant and cheer on their homeland in the 2014 World Cup! Coinciding with the football festivities, James Braithwaite teamed up with our lovely friends from Blue Hive Roma to create a viral web campaign for Ford!

In promotion of their brand spanking new Ford Ecosport car, the leading motor company is running a competition for the chance to win a trip to one of the most beautiful spots in the world; Rio de Janeiro! 


Following a meeting with Blue Hive Roma earlier this summer, James Braithwaite’s witty pen and ink style was flagged up as the perfect solution to their upcoming project with Ford! Realising the brief with animated characters, a colour palette inspired by the Brazilian flag and of course the inclusion of a cute kitten, James has created a viral animation both entertaining and informative; encouraging the viewer to shout a “GOOOALLLL!!!!” of their own to submit to the site! 

Each submission contributes to the visual representation of the journey from Rome to Rio and can be listened to on the Ford Ecosport page!

So what are you waiting for? Gear up and shout yourself a GOAL!