In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth




In Safe Hands: Jonathan Calugi for Athenahealth


In Safe Hands: Jonathan Calugi for Athenahealth

Leading US healthcare technology group Athenahealth has undergone a significant rebranding process thanks to Machas Artist Jonathan Calugi’s distinctive designs. Jonathan was called on to create an impressive library of 16 illustrations and 49 icons to be used across print, digital, advertisement, as well as trade-show operations.

Athenahealth’s original approach to healthcare technology relies on interoperability. Jonathan was asked to illustrate the network as a whole, incorporating the complex system functions involved. Through a careful selection of detailing, Jonathan managed to distil these processes into a series of compositions demonstrating the connected interactions in a concise yet warmhearted way.

Jonathan also portrayed different medical specialisms such as paediatrics, cardiology and obstetrics in clear, friendly symbols, using approachable and cheerful figures in his representative icons.

His signature one-line illustration style allowed Jonathan to highlight the complexity of creating a multifaceted, harmonious and humane system, whilst simultaneously striking a warm, welcoming and positive tone.

See more of Jonathan’s work here.



 

Similar Posts