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Illustrating customer-centricity: Jonathan Calugi for Essense
Jonathan Calugi helped Nok Nok Studio rebrand Essense, a dutch agency specialising in service and customer experience design, with a series of fluid, minimal line artworks.
Challenged to express Essense’s approach in a few carefully crafted and well-balanced lines, Jonathan used his unmistakable, effortless style to show a joyful, collaborative professional crowd actively designing every single aspect of the service experience.
The artworks evoke the interconnectedness of all initiatives leading to customer-centricity whilst being seamlessly integrated into the agency’s new branding materials.
See more of Jonathan Calugi’s work here.