Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign


Get Closer: Tooco for UNHCR new digital campaign

UNHCR, the UN refugee agency, in collaboration with TBWA/Spain has launched #UnitedTweetsForRefugees, a solidarity action across social networks to help improving awareness on refugees family reunification.

On the landing page of the dedicated website, the viewer see a visualisation of the physical separation between a mother and her child, who are divided by a long, tortuous road set against an abstract desert-like landscape.

The distance that lies ahead of child can only be covered with the help of our retweets of the image of the mother and her child —  two retweets that should always go together, just like families should.  As the action #UnitedTweetsForRefugees goes viral the distance between the refugee family will be getting shorter and the color palette grows warmer until they will finally reunite.

“#UnitedTweetsForRefugees has been from the very start a project we’ve worked very hard on and we’ve given all the love we could” says Marta Marco, art director of the campaign from TBWA/Spain.“When we first approached Machas we were looking for an illustrator who could translate our idea and we found the right fit with Tooco.”
“We briefed him the idea and we got that good feeling straight away: from his first rough we knew that Tooco’s vision was the one that we were looking for. We didn’t want a realistic representation of the desert.” continues Marta, “We wanted something surrealistic that could relate to what that’s happening with the refugees around the world and also an illustration that would catch the user for its charm and flow over time. The result is a marvellous illustration, full of details and that really gets to show the tough path that refugees have to go through to be reunited with their families.”

”This has been a very important project for Tooco and Machas” add Valentina from Machas “ we were very keen to get involved with this important cause as it is an tragic reality for so many families.”

To help spread awareness on refugees family reunification, please go to www.unitedtweets.org and retweet the pair of United Tweets.



 

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