MACHAS

A Plant Love Story: Jonathan Calugi for Now Planting

Jonathan Calugi’s collaboration with Now Planting proves (once again!) the power of his work when used on products and packagings.

Jonathan was approached by the brand, which specializes in vegan refrigerated soups, as they wanted to create a series of modern yet friendly illustrations featuring various characters and ingredients from their products.

Jonathan’s abstract and fluid line-work, coupled with his talent to imagine lovely, unique characters was the perfect fit for Now Planting. He created a specific illustration for every soup flavour, making each product unique but also consistent with the whole range.

Now Planting wanted to create distinctive, beautiful packagings to stand-out on the supermarkets’ shelves - mission accomplished!

See more of Jonathan’s work here.