A New Horizon: Ray Oranges for French bank BRED




A New Horizon: Ray Oranges for French bank BRED


A New Horizon: Ray Oranges for French bank BRED

Vibrant colours, soft gradients, surreal landscape‚Ķ Ray Oranges’s dreamy set of illustrations for BRED are an invitation to embrace the new year with a positive, hopeful outlook.

The French bank was looking to create an evocative visual for their 2021 greeting card and entrusted Machas Artist Ray Oranges to bring to life their vision of a brighter future.

Ray created a beautiful, minimal illustration evoking new horizons and openness to new personal and professional opportunities.

With a skilful use of the brand’s colour palette combined with gradients and shadows, Ray represented a couple contemplating a splendid landscape, looking towards a hot-air balloon rising to the sky.

The result is an elegant, sophisticated printed and digital card that enables BRED to share with the world their best wishes for 2021. Another version of the artwork was created for BRED Banque Privee, and featuring a colour scheme with golden tones.

For the animated version of the digital cards, Ray’s illustrations were subtly brought to life by Simone Brillarelli.

We can only wish you a 2021 as beautiful as Ray’s vision. See more of his work here!



 

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