A Grüvy Vision: James Braithwaite x Grüv Scooters


A Grüvy Vision: James Braithwaite x Grüv Scooters


A Grüvy Vision: James Braithwaite x Grüv Scooters




A Grüvy Vision: James Braithwaite x Grüv Scooters

The options for shared but not-too-crowded means of transportation are rapidly multiplying in every big city around the globe, and quite frequently the only difference between the plethora of services is the shiny, colourful graphics.

When James Braithwaite and his Picnic Dinner brother Darren Pasemko were approached by American start-up Grüv, they were tasked to show why the world needed yet another shared scooter company.

Grüv’s egalitarian vision of mobility as access for all, sustainability at every stage of the scooter’s lifecycle and design, and a quite humorous approach to branding were excellent starting points to develop The Perils of Modern Scooting.

James used his immediately recognisable illustrations to bring to life a witty universe of relatable characters, directed and animated by Darren.

Following Annie’s story, an endearing senior scooter user, “The Perils of Modern Scooting” shows with humour the perks of an affordable and environmentally-friendly way to get around town.

See more of James’ work here.



 

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