MACHAS

Jeff Rogers goes cat crazy for Friskies

It’s no secret that everyone here at Machas HQ is a sort of closeted Crazy Cat Lady (or Crazy Cat Gentlemen — and by the way, does that definition even exist??) and we are very fond of Jeff Rogers’ new campaign for Friskies. 

The ATL and BTL campaign designed to launch Friskies’ new BBQ-inspired range of cat food sees Jeff delving into his Texan roots to create astonishing hand written type and drawings that spring out of real life situations.

From print ad to the TV commercial, from POS to digital, the cat food range gets the Rogers’ trade mark treatment of fun, beautiful, colourful artwork.

Jeff, how did the project came about? “The art director on the project pulled several portfolios to present to the client. Three artists were chosen and hired to do a round of visual explorations around the idea. They included typographic treatments, ad layouts, possible animation ideas, etc. After the exploratory round was completed, I was awarded the project.”

What is your favorite part of the project?
“I’d have to say seeing the way it came to life as an animated spot. I think they did a good job at animating it. That and the little grill cow!  ”

Any challenge or fun bits? 
“I really don’t care for cats because I’m extremely allergic! so early on I sent a note to what I thought was a friend saying, “I need to work “death to all cats” in there somewhere” and accidentally sent it to the agency. They weren’t amused. ha! But I won them over by the end and we still keep in touch. It ended up being like a 3 month long process. I really enjoyed developing the grill animals (which we referred to as “magicons” for some reason) since I usually just focus on typography.”

Jeff, we still like you even if you want to kill our cats! See more of Jeff works here.