Blurring the boundaries between creativity, communication and activation, Machas's mission is to give shape to your vision and to inspire people.
Usually the offer in the Christmas greeting cards department (digital or not) varies between fatty Santa and his furry platoon for merry reindeers or endearing puppies and adorned trees.
But not this time!
For the last Christmas of planet Earth (at least according to the Mayas) M&C Saatchi Milan has decided to go out with a bang and crafted a Christmas Facebook app that generates customized cards suitable even for the most hardcore riders.
Dimmed lights and an unidentified warehouse space, the camera follows the Husqvarna’s rider as he drive relentlessly his Husqvarna motorbike, carving skid marks on the virgin asphalt. Through a combination of hi speed & drone shots, the fast paces edit comes to his apex where a still spinning wheel fills the screen with the smoke of the burning tire. As the fumes dissolve, the skid marks appears to be letters composing a message the sender typed just for you.
For Husqvarna’s project, M&C Saatchi Milan commissioned Machas to put together a team of great talents: London-based young collective of directors The OMC and South African Studio Muti who have been then selected and directed by M&C Saatchi Milan to join forces and deliver, under Machas’ supervision, a Xmas app with a twist.
Enjoy and share!