Blurring the boundaries between creativity, communication and activation, Machas's mission is to give shape to your vision and to inspire people.
Machas were the first port of call to source and manage the visual talent when Grey Singapore was tasked to launch CISCO’s latest campaign for its security brand, Quann. The cyber protection provider wanted to convey to the Singaporean market how seemingly simple actions can cause catastrophic security breaches. Following the art direction of Grey Singapore, the Machas team were quick to present an eye-catching portfolio of suitable artists, knowing that a bold, impactive graphic was crucial for voicing a message that aims at redefining our habits and level of alertness.
Grey Singapore found Machas’ selection of Spanish illustrator Borja Bonaque to be a great choice for expressing the security services of the world leading informatics system with a sleek yet attention grabbing style.
Pairing his simple, clean shapes with solid, vibrant colour, Borja’s introduction of clever twists compels the viewer to take a second look: an apparently harmless spotted dog quickly reveals a mischievous thief, whilst an urban cityscape exposes a criminal lurking within.
The initial campaign comprised of three layouts but was so successful that Quann commissioned two further images, this time to produce two grand sized billboards specifically designed for Changi Airport. Keeping with the rest of the campaign, the two billboards located in the immigration section of the airport show familiar images twisted with slight changes. Shakespeare, Einstein and Charlie Chaplin got the Bonaque treatment, and as passengers emerged from security, the campaign declared the way for their cyber-security to be equally on track.